Digital presence is not just about managing content anymore. It is understanding what your customers are looking for and delivering it through the best user experience possible. Companies want to understand the different audiences that visit their website and create personalized messaging that will resonate with each member of these. The Sitefinity Digital Experience Cloud is the unified marketing command center that enables marketers to drive growth by understanding, and optimizing every customer’s journey. In this presentation, we will make this come live in a real-case scenario. You will learn how to arrive at clean and understandable metrics on how your messaging affects your customers and how you can improve their experience while they're on your website.

1. Enhance the customer journey
and increase conversions
with Sitefinity Digital Experience Cloud
July, 2015

2. Sitefinity
Digital
Experience
Cloud

3. Double Digit Digital
Marketing Spending
Growth
3% of Revenue Spent on
Digital Marketing
That’s ~150 Billion
Dollars and
counting…just in the US
72% of marketers find it
challenging to meet their
goals
Digital Marketing: the opportunity and challenge

4. Digital in the past few years

5. Here is the problem
Engages on a
growing number
of channels
Demands a
personal
conversation
The
Customer
Has scattered
data and tooling to
engage with the
customers
Has no good way
to understand and
influence
customer behavior
The
Marketer

6. The Customer Journey
Deeply understanding customers is a growth driver

7. Traditional Approach to Marketing
Impersonal, expensive, ineffective

8. Data-Driven Approach to Marketing
Personal, customer-centric,
continuously improving, highly
effective

9. Traditional Approach to Driving Growth
“Dear Funnel,
You’re just too linear, and you don’t
prioritize the people that matter to
me or care about the activities that I
know will make me more efficient
and relevant. “
The CMO

10. Data-Driven approach to driving growth
The customer journey understands
that usually less then 2% of visitors
account for more then 80% of goals
and can find who, and how.

11. Traditional approach to optimization
“If we have data, let’s look at the
data. If all we have are opinions,
let’s go with mine”

12. Data-Driven Approach to Optimization
Reverse engineering the customer
journey helps you find unique
insights

13. Traditional Approach to Showing Results
“Half of the marketing budget is
wasted. The problem is – we don’t
know which half”

14. Data-Driven Approach to Showing Results
Connecting action and result
requires a full map of the customer
journey

15. The Marketing Maturity Model
MarketingMaturity
Best Next Action
Accurate Predictions
Business Goals
Customer Journey Understanding
Customer Profiling
Cross Channel Data
Automation
Proven Attribution
Customer Journey Database
Persona Profiling & Lead Scoring
Goal Tracking
Dynamic Segmentation
Predictive Analytics
Recommendations
Campaigns
Predictive Personalization

16. Thank you for being an
awesome audience!
Grisha ‘Greg’ Karanikolov
greg@Telerik.com
sales@sitefinity.com