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Video Marketing for SMEs in SG
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Video Marketing for SMEs in SG

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YouTube Marketing for Singapore SMEs (Small & Medium Entreprises). Everybody now has a chance to advertise its product or services on YouTube.

YouTube Marketing for Singapore SMEs (Small & Medium Entreprises). Everybody now has a chance to advertise its product or services on YouTube.


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  • 1. MEDIA PITCH April’ 14
  • 2. www.FYWinTheWorld.com | www.youtube.com/FYWinSG We are Certified by
  • 3. GEN C GEN$C$IS$A$POWERFUL$NEW$ FORCE$IN$CONSUMER$CULTURE.$ IT’S$A$TERM$WE$USE$TO$DESCRIBE$ PEOPLE$WHO$CARE$ABOUT$ CREATION,$CURATION,$ CONNECTION$AND$COMMUNITY.$ *Sta<s<cs$are$weekly$compared$to$YouTube$nonLusers$where$applicable.$Top$2$box$where$applicable.$ **Compared$to$nonLGen$C$where$applicable.$Source:$Google/Ipsos$YouTube$Audience$Study,$August$2013.
  • 4. Daily Visitors (Jan’14) Country FaceBook YouTube LinkedIn Singapore 2.9 million 2.0 million 50,000 Malaysia 6.7 million 7.4 million 45,000 Thailand 10.2 million 7.3 million 18,000 Indonesia 5.7 million 7.2 million 80,000 Philippines 5.2 million 4.9 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com
  • 5. Choose Your Audience FB/LinkedIn Ads ! Profiling Google/YT Ads ! Keywords Search/Categories KOLs | Aggregates Measure & Portfolio Dvp Analytics & Discovery Keywording Profiling ROI/KPIs 1 2 3 4 5
  • 6. YouTube TrueView (1/2)
  • 7. YouTube
  • 8. Case Study | Asmara (2 month) National brand Awareness ! 366,756 impressions Total Views on Channel ! 13,415 views Expected ! Increase in membership, brand awareness Budget Spent ! S$818.31 ! Website’s Clicks Enhancement ! 1,163 clicks! Click Through Rate ! 8,67%! http://www.youtube.com/AsmaraLifestyleGroup
  • 9. We are Proud Aluxee$eFashion$ 2013$ http://youtu.be/T3GULsetA8A Singapore$Recrea<on$Club$ 2013$ http://youtu.be/nqtVeNTPfzA Elephan<$ 2013$ http://youtu.be/FWVYWoa8vzk FYW$Mo<on$ShowReel$ 2013$ http://youtu.be/Pm8f4hK4tCg Asmara$Bintan$$ 2014$ http://youtu.be/ClDGaKtImG8 Quo<ent$Travel$Planner$ 2014$ http://youtu.be/nyD8jzjVTig
  • 10. More YT Channels www.youtube.com/AsmaraLifestyleGroup www.youtube.com/GroupIndoChine
  • 11. Price Tiers (B2C) | Hospitality | Lifestyle | F&B | Consumer Products… Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video production •  60 - 90 seconds •  1 day shoot / Motion Animation •  No script / storyboarding / talent •  Hosted FYW YouTube page •  Shared on FYW FB pages 2 months •  $400/month •  10,000 views total (estimated) •  KPI Reports x 3 NA Video Credit •  180 seconds •  1 day shoot Motion Animation •  No script / storyboarding •  1 x Talent / VO (1 day) •  Hosted FYW YouTube page •  Shared on FYW FB pages 2 months •  $800/month •  25,000 views total (estimated) •  KPI Reports x 3 NA Video Credit •  300 seconds •  1 day shoot •  1 x Script •  1 x Talent / VO (1 day) YouTube Channel Creation 2 months •  $1,600/month •  50,000 views total (estimated) •  KPI Reports x 3 YES Minimum 4 MONTHS contract *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
  • 12. *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly. Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video •  60 - 90 seconds •  1 day shoot / Motion Animation •  1 x script •  1 x talent •  Hosted FYW YouTube page •  Shared on FYW FB pages 3 months $400/month •  15,000 views total (estimated) •  KPI Reports x 4 NA Video Credit •  180 seconds •  1 day shoot / Motion Animation •  2 x script •  1 x VO •  1 x Talent •  Hosted FYW YouTube page •  Shared on FYW FB pages 3 months •  $800/month •  37,500 views total (estimated) •  KPI Reports x 4 NA Video Credit •  300 seconds •  2 day shoot •  2 x Conceptual Script •  1 x Talent / VO (2 day) YouTube Channel Creation 2 months YouTube Broadcasting •  $1,600 / month •  50,000 views total (estimated) 2 mths LinkedIn Sponsored Post •  $450 / month •  KPI Reports x 5 YES Minimum 6 MONTHS contract Price Tiers (B2B) | Technology | Service Based | Human Resource…
  • 13. Join the Community Visit our YouTube Channel for all public videos produced by our team www.youtube.com/FYWinSG
  • 14. Online Video Marketing | ROI " Optimization/Refreshment of Online Visibility " National Brand Development Awareness " Services’ Professionalism & Quality Perception Improvement " Conversion Rate Optimization Improvement – Reduce Website Bouncing " Social Media Conversation Optimization " Revitalization of the Image Branding # Direct Leads Requests! *ROI = Return On Investment
  • 15. FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 $(+65) 6850 7764 | ! info@fywintheworld.com | %www.fywinsg.com Thanks!

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