YouTube Marketing for Singapore SMEs (Small & Medium Entreprises). Everybody now has a chance to advertise its product or services on YouTube.

1. MEDIA PITCH
April’ 14

2. www.FYWinTheWorld.com | www.youtube.com/FYWinSG
We are Certified by

3. GEN C
GEN$C$IS$A$POWERFUL$NEW$
FORCE$IN$CONSUMER$CULTURE.$
IT’S$A$TERM$WE$USE$TO$DESCRIBE$
PEOPLE$WHO$CARE$ABOUT$
CREATION,$CURATION,$
CONNECTION$AND$COMMUNITY.$
*Sta<s<cs$are$weekly$compared$to$YouTube$nonLusers$where$applicable.$Top$2$box$where$applicable.$
**Compared$to$nonLGen$C$where$applicable.$Source:$Google/Ipsos$YouTube$Audience$Study,$August$2013.

4. Daily Visitors (Jan’14)
Country
FaceBook
YouTube
LinkedIn
Singapore
2.9 million
2.0 million
50,000
Malaysia
6.7 million
7.4 million
45,000
Thailand
10.2 million
7.3 million
18,000
Indonesia
5.7 million
7.2 million
80,000
Philippines
5.2 million
4.9 million
60,000
Source: Global Customer Acquisition – www.mvfglobal.com

5. Choose Your Audience
FB/LinkedIn Ads ! Profiling
Google/YT Ads ! Keywords Search/Categories
KOLs | Aggregates
Measure & Portfolio Dvp
Analytics &
Discovery
Keywording
Profiling
ROI/KPIs
1
2
3
4
5

6. YouTube TrueView (1/2)

7. YouTube

8. Case Study | Asmara
(2 month)
National brand Awareness ! 366,756 impressions
Total Views on Channel ! 13,415 views
Expected ! Increase in membership, brand awareness
Budget Spent ! S$818.31 !
Website’s Clicks Enhancement ! 1,163 clicks!
Click Through Rate ! 8,67%!
http://www.youtube.com/AsmaraLifestyleGroup

9. We are Proud
Aluxee$eFashion$
2013$
http://youtu.be/T3GULsetA8A
Singapore$Recrea<on$Club$
2013$
http://youtu.be/nqtVeNTPfzA
Elephan<$
2013$
http://youtu.be/FWVYWoa8vzk
FYW$Mo<on$ShowReel$
2013$
http://youtu.be/Pm8f4hK4tCg
Asmara$Bintan$$
2014$
http://youtu.be/ClDGaKtImG8
Quo<ent$Travel$Planner$
2014$
http://youtu.be/nyD8jzjVTig

10. More YT Channels
www.youtube.com/AsmaraLifestyleGroup
www.youtube.com/GroupIndoChine

11. Price Tiers (B2C) | Hospitality | Lifestyle | F&B | Consumer Products…
Video / Content
Video Hosting
YouTube Broadcasting
YouTube Partner
1 main video production
• 60 - 90 seconds
• 1 day shoot / Motion Animation
• No script / storyboarding /
talent
• Hosted FYW YouTube page
• Shared on FYW FB pages
2 months
• $400/month
• 10,000 views total
(estimated)
• KPI Reports x 3
NA
Video Credit
• 180 seconds
• 1 day shoot Motion Animation
• No script / storyboarding
• 1 x Talent / VO (1 day)
• Hosted FYW YouTube page
• Shared on FYW FB pages
2 months
• $800/month
• 25,000 views total
(estimated)
• KPI Reports x 3
NA
Video Credit
• 300 seconds
• 1 day shoot
• 1 x Script
• 1 x Talent / VO (1 day)
YouTube Channel Creation
2 months
• $1,600/month
• 50,000 views total
(estimated)
• KPI Reports x 3
YES
Minimum 4 MONTHS contract
*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com
*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.

12. *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com
*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
Video / Content
Video Hosting
YouTube Broadcasting
YouTube Partner
1 main video
• 60 - 90 seconds
• 1 day shoot / Motion Animation
• 1 x script
• 1 x talent
• Hosted FYW YouTube page
• Shared on FYW FB pages
3 months
$400/month
• 15,000 views total (estimated)
• KPI Reports x 4
NA
Video Credit
• 180 seconds
• 1 day shoot / Motion Animation
• 2 x script
• 1 x VO
• 1 x Talent
• Hosted FYW YouTube page
• Shared on FYW FB pages
3 months
• $800/month
• 37,500 views total (estimated)
• KPI Reports x 4
NA
Video Credit
• 300 seconds
• 2 day shoot
• 2 x Conceptual Script
• 1 x Talent / VO (2 day)
YouTube Channel Creation
2 months YouTube Broadcasting
• $1,600 / month
• 50,000 views total (estimated)
2 mths LinkedIn Sponsored Post
• $450 / month
• KPI Reports x 5
YES
Minimum 6 MONTHS contract
Price Tiers (B2B) | Technology | Service Based | Human Resource…

13. Join the Community
Visit our YouTube Channel for all public videos produced by our team
www.youtube.com/FYWinSG

14. Online Video Marketing | ROI
" Optimization/Refreshment of Online Visibility
" National Brand Development Awareness
" Services’ Professionalism & Quality Perception Improvement
" Conversion Rate Optimization Improvement – Reduce Website Bouncing
" Social Media Conversation Optimization
" Revitalization of the Image Branding
# Direct Leads Requests!
*ROI = Return On Investment

15. FindYourWayInTheWorld Pte Ltd
8 Cross Street, #28-00 PWC Building, Singapore 048424
$(+65) 6850 7764 | ! info@fywintheworld.com | %www.fywinsg.com
Thanks!