1. DIGITAL ADVERTISING SPENDS IN INDIA
March 2012 Dec’ 2012 March 2013
INR 2851 crores INR 3535 crores INR 4391 crores
Spends Skewed towards Online Classifieds
More than 50 % was 3 % was 2 % was
20 % was
2012
spent on online Social Video
Search.
classifieds. Media. Ads.
Percentage out of the Total Advertising Spends, as seen in 2012 so far.
Online Classifieds Display Ads Search
2013
INR 2686 crores INR 838 crores INR 723 crores
Estimated figures as per March 2013.
25% growth on year on
year basis Highest Spending Category
4000
3000
2000
1000
0
2010 2011 2012 Automobile is the fastest growing from
9% in 2010 to 14% in 2012.
Digtal Ad spends
Source : IAMAI and IMRB