AGI Career Development Center is a wholly owned subsidiary of AGI Software Solutions, India’s one of the Corporate Learning Center & Distribution Company. AGI CDC offers complete quality training on SEO and Digital Marketing meeting the demands of the industry.

1. Search EngineOptimization(S.E.O)
By:agi career development center
-www.agicdc.com

2.  What is S.E.O?
> The process of improving web pages so they rank higher in search
engines for your targeted keywords by using several Techniques.
> If you are a Web Developer or Designer Than You Must Know about SEO.
> By Using SEO You Can Get Your Website,Product,Business or Online
Service Get First Page On The Search Engine.
 There are Many Search Engine in The Market Like….
 Google
 Yahoo
 Bing
 Ask me
 Yandex
 Giga blast
 chacha
> The Secret Of The Search Engine are Know Only Some Selected Engineers.

3.  > 90% online user uses search engine to find products and
info .
 Your website will constantly feature on page one of the
search results for terms that best describe your business.
 Natural search receives 250% more traffic than paid
search.
 1st page of SE result get atleast 80% clicks.
 If your website is not found within top 30 result (page 1, 2
and 3) no one will find it.

4. Benefits Of S.E.O
> Get More Customers to your
Website,Business or any Product.
> Brand Visibility.
> Site Popularity.
> Quality Sales Leads.
> Active buyers
> Increase your profile against your competitors.

5. Search Engine Market Share
64% - Google
16% - Yahoo
14% - Bing
6% - Other Ask,Yandex,Lycos,Altavista,AOL

6. • Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
• Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-
time)
• Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors.
How Do Search Engines Work?

7. Key internet marketing strategies
» Search engine optimisation (SEO)
- no cost per click
Organic: Results based on content and keyword relevancy
(as per algorithm)
» Search engine marketing (SEM)
- cost per click
Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
» Search Media Optimization(SMO)
Facebook,Twitter,LinkedIn,Myspace,Digg Etc.

8. What Google See??
 URL
 Title
 Description
 Keywords
 Size
 Text
 Meta Tag
 Links

9. S.E.O Techniques
1. Domain name strategies
2. Linking strategies
3. Keywords
4. Title tags
5. Meta tag & description tags
6. Alt tags
7Submit your website to SEs
for indexing.
8.Avoid Black Hat Techniques
9.Submit Your Sitemap to S.E
10.Update Your Site Regularly

10. » Google - http://www.google.com/addurl/
» Yahoo! http://siteexplorer.search.yahoo.co
m/submit
» Bing -
http://www.bing.com/docs/submit.aspx
Now a Days Many Online Tools are There By
Using That We Can Submit Site to Many
Search Engines in a Single Click.
URL Submission

11. Google S.E.O Tools
Google Adwords
Google Webmaster Tools
Google Analytic

15. Use Social Networking Sites For Get More Customer to You
 Facebook
 Google +
 Myspace
 Twitter
 Youtube
 LinkedIn
 Stumbleupon
 Digg
 Reditt
 Flickr

16. • Social Media Optimization (SMO)
When 93% of your target audience lives, eats and breathes social media, you
cannot afford not to have a dedicated social media strategy that includes
social media tools, networking sites and communities to create a buzz about
your product or services .
Use Social Media to Promote Your Website.
Create Facebook Page
Create Google + Page
Create Twitter A/c For Your Business.
Create Youtube Channels.

17. Any Question ????
www.agicdc.com

18. Thank You