×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

If more were less - how incremental are affiliate sales? Matt Swan and Kevin Edwards - Affiliate Window

by Founder at a4uexpo on Jul 12, 2012

  • 891 views

What would happen to an advertiser’s online sales if it were to close its affiliate programme tomorrow?...

What would happen to an advertiser’s online sales if it were to close its affiliate programme tomorrow?

This hypothetical scenario often foreshadows questions about the incremental value of affiliate marketing. If sales remained the same but were referred through other channels, what did affiliates add in the multi-channel mix? Would their sales have been made anyway?

Statistics

Views

Total Views
891
Views on SlideShare
891
Embed Views
0

Actions

Likes
1
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

If more were less - how incremental are affiliate sales? Matt Swan and Kevin Edwards - Affiliate Window If more were less - how incremental are affiliate sales? Matt Swan and Kevin Edwards - Affiliate Window Presentation Transcript