Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities. But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments. Additionally, the presentation covers how you can: • Uncover and segment your buyer personas • Avoid common data challenges companies often face • Use your data to determine the right types of content to send to different segments