Rural Marketing by Cavinkare Pvt Ltd

CavinKare Pvt. Ltd : “A way towards Rural Market” Presented By - Presented To- Zia Ahmad Mr. N.H Mullick R.N.-04 Faculty- ISMC PGPIMC (2008-08)

Rural Marketing- An Overview ,[object Object],[object Object],[object Object],Source:- National Council for Applied Economic Research (NCAER).

Rural Marketing- “A world of opportunity” ,[object Object],[object Object]

Rural Marketing- Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rural Marketing- Challenges ,[object Object],[object Object],[object Object],[object Object]

Rural Marketing- Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rural Marketing- Challenges ,[object Object],[object Object],[object Object]

Introduction to Cavinkare Pvt. Ltd. CavinKare's Manufacturing Plant at Haridwar

[object Object],[object Object],[object Object],Company’s Profile Mr . C. K. Ranganathan , CMD - CavinKare Pvt . Ltd .

[object Object],[object Object],[object Object],Company’s Profile

Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object]

Products Range ,[object Object],[object Object]

Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis

[object Object],[object Object],[object Object],[object Object],Important Facts

[object Object],[object Object],[object Object],Marketing Strategy

[object Object],[object Object],[object Object],Promotional Strategy

[object Object],[object Object],[object Object],Step towards Rural Marketing

[object Object],[object Object],[object Object],[object Object],Step towards Rural Marketing

[object Object],[object Object],[object Object],[object Object],How Chik Shampoo was born?

[object Object],Chik Shampoo: “An Overview”

[object Object],[object Object],Target Audiences

Chik v/s Clinic Plus Sachets- 50 paisa Sachets- 4ml and 6ml. and Rs.1 Bottles- Rs.6, Rs10 Bottles - 25ml, 60ml, Rs.20, Rs. 35 and 100ml,150ml,&500ml. Rs. 75 21.4% Sachets- 50 paisa, Sachets- 4ml, 6ml and Rs.1 and Rs2. 10 ml. Bottels- Rs.6, Rs.30 Bottles- 25ml 100 ml Rs.55 and Rs.90. 200 ml and 300 ml. 29.15% Price Size Market Share Shampoo

Overall Shampoo Market Share- ,[object Object],[object Object],[object Object],Source:- www.hinduonnet.com/businessline

[object Object],[object Object],[object Object],Magic of Chik

[object Object],[object Object],[object Object],Communication Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],How Chik Shampoo conquered the rural market?

[object Object],[object Object],[object Object],[object Object],How Chik Shampoo conquered the rural market?

[object Object],[object Object],[object Object],Distribution Strategy

[object Object],[object Object],[object Object],[object Object],Distribution Strategy

[object Object],[object Object],Distribution Strategy

[object Object],[object Object],[object Object],Retailer Promotion

[object Object],[object Object],[object Object],Conclusion

Thank You! Presented By- Zia Ahmad

Rural Marketing by Cavinkare Pvt Ltd

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