7 Ways To Generate Business With LinkedIn Zale Tabakman

My LinkedIn Network As of October 19 th 2007 3,879 Direct Connections 885,200 Second Level Connections 6,636,800 Third Level Connections Weekly Growth: 100 Direct connections 10% Second Level 15% Third level

As of October 19 th 2007

3,879 Direct Connections

885,200 Second Level Connections

6,636,800 Third Level Connections

Weekly Growth:

100 Direct connections

10% Second Level

15% Third level

Warning I am not going to show you screen shots I am not going to show you the buttons I am not going to discuss how to operate LinkedIn I will show Newbies how to create a 885,000 network with 5 minutes effort Answers to the above are widely available on LinkedIn and dozens of other places

I am not going to show you screen shots

I am not going to show you the buttons

I am not going to discuss how to operate LinkedIn

I will show Newbies how to create a 885,000 network with 5 minutes effort

Answers to the above are widely available on LinkedIn and dozens of other places

Create An 885,000 Network Now Join LinkedIn www.LinkedIn.com Create a profile with your name, company, and some content Search for “Zale Tabakman” in the top bar Click the “Add Zale To Your Network” Click “Friend” enter [email_address] Click “Send Invitation” We are now connected and you have network of about 850,000 people.

Join LinkedIn www.LinkedIn.com

Create a profile with your name, company, and some content

Search for “Zale Tabakman” in the top bar

Click the “Add Zale To Your Network”

Click “Friend” enter [email_address]

Click “Send Invitation”

We are now connected and you have network of about 850,000 people.

What We Are Going To Do Today The elements of LinkedIn The Network The Profile Connections Groups E-mail Searching Questions and Answers 7 Ways LinkedIn Can Grow Your Business Finding a contact in any company Selling a product Looking for an employee Looking for information Doing business in a new city Looking for a business partner Creating a reputation

The elements of LinkedIn

The Network

The Profile

Connections

Groups

E-mail

Searching

Questions and Answers

7 Ways LinkedIn Can Grow Your Business

Finding a contact in any company

Selling a product

Looking for an employee

Looking for information

Doing business in a new city

Looking for a business partner

Creating a reputation

Profile Creating It The profile is your marketing piece. Write to Attract The Kinds Of People You Want Write it for what’s in it for them Explain why people would want to talk to you. Read other’s profile to: Understand what is important to the person What they are interested in What they have done Where they have been Where they have worked Red Flags About Profiles Number of connections – there interest in LinkedIn The deeper the profile – the more important LinkedIn is to them The greater the number of connections – 500 is a minimum The number of groups – shows interest

Creating It

The profile is your marketing piece.

Write to Attract The Kinds Of People You Want

Write it for what’s in it for them

Explain why people would want to talk to you.

Read other’s profile to:

Understand what is important to the person

What they are interested in

What they have done

Where they have been

Where they have worked

Red Flags About Profiles

Number of connections – there interest in LinkedIn

The deeper the profile – the more important LinkedIn is to them

The greater the number of connections – 500 is a minimum

The number of groups – shows interest

The Network You Must Must Must Understand this Boring Stuff 1 st Level connections you can contact directly 2 nd Level through one friend 3 rd Level through a friend of a friend Don’t focus on your 1 st level connections – focus on the Absolute Size of your network Don’t worry if you don’t “know” your connections – most people do not Why? The larger your network – the more people you can see The larger your network – the more people that can see you The larger your network – the people you can search or touch The Larger Your Network – The More Effective LinkedIn is to you

You Must Must Must Understand this

Boring Stuff

1 st Level connections you can contact directly

2 nd Level through one friend

3 rd Level through a friend of a friend

Don’t focus on your 1 st level connections – focus on the Absolute Size of your network

Don’t worry if you don’t “know” your connections – most people do not

Why?

The larger your network – the more people you can see

The larger your network – the more people that can see you

The larger your network – the people you can search or touch

The Larger Your Network –

The More Effective LinkedIn is to you

E-Mail Use the E-mail system to talk to people in LinkedIn Connects you for Q&A Has a great feature “Replied” which means you have answered this e-mail People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored

Use the E-mail system to talk to people in LinkedIn

Connects you for Q&A

Has a great feature “Replied” which means you have answered this e-mail

People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored

Searching The Absolute Best Feature Of LinkedIn

The Absolute Best Feature Of LinkedIn

Searching The Searching Feature lets you find people. You can find people in Companies You can find people by name You can find people in industries You can find people in Cities You can find people in almost anyway you want Once you found them – then you read the profile and you know something or a lot about them

The Searching Feature lets you find people.

You can find people in Companies

You can find people by name

You can find people in industries

You can find people in Cities

You can find people in almost anyway you want

Once you found them – then you read the profile and you know something or a lot about them

Questions And Answers Ask Questions or Answer Questions Asking – gets answers and people who will connect up with you Answering – gets you a reputation, lets others learn your expertise Look for interesting people and questions

Ask Questions or Answer Questions

Asking – gets answers and people who will connect up with you

Answering – gets you a reputation, lets others learn your expertise

Look for interesting people and questions

How To Use Your Network 7 Things LinkedIn Is Great For

If you are calling into a company Start With A Search For The Company Name Bingo – you now are calling an individual Bingo – you know what the do Bingo – you know their hobbies Bingo – You may have something in common Bingo – You can start – “Hey Sue – we are LinkedIn connections…. How does that effect a Cold Call?

Start With A Search For The Company Name

Bingo – you now are calling an individual

Bingo – you know what the do

Bingo – you know their hobbies

Bingo – You may have something in common

Bingo – You can start – “Hey Sue – we are LinkedIn connections….

How does that effect a Cold Call?

If you sell a product Search in your target market Find the specific users of your product Find the buyers of your product Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help you improve your product

Search in your target market

Find the specific users of your product

Find the buyers of your product

Find customers of your customers to drive demand

Find people who consult to people buying your product

Find people who can help you improve your product

If you are looking for an employee LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients. Do reference checks – call employees of the company where the person worked Search the resume of the people – see what they say about them See how they present themselves to the world

LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients.

Do reference checks – call employees of the company where the person worked

Search the resume of the people – see what they say about them

See how they present themselves to the world

If you are looking for information This is the purpose of LinkedIn Answers When you ask a LinkedIn Answers question – don’t forget to forward the question to as many RELEVANT contacts as you can Ask and experts will try to show their expertise – providing you a fountain of first level information Experts will call and try to sell their services – (this is good or bad) Search for experts in your field

This is the purpose of LinkedIn Answers

When you ask a LinkedIn Answers question – don’t forget to forward the question to as many RELEVANT contacts as you can

Ask and experts will try to show their expertise – providing you a fountain of first level information

Experts will call and try to sell their services – (this is good or bad)

Search for experts in your field

If you need people in a new city A great way to find a set of contacts that can start you up! Find potential partners Find potential suppliers Find people that can tell you which hotel to stay in Anything you need – you know have somebody to help you through your problem

A great way to find a set of contacts that can start you up!

Find potential partners

Find potential suppliers

Find people that can tell you which hotel to stay in

Anything you need – you know have somebody to help you through your problem

If you are looking for a business partner Find suppliers – both local and International Find people who are need you Find people looking for a joint venture Their profile will provide background that you may be hesitant to ask about Their profile can Provide contacts or information for verification Additional information they forgot to tell you Provide information that was useful that neither of you would have even thought of

Find suppliers – both local and International

Find people who are need you

Find people looking for a joint venture

Their profile will provide background that you may be hesitant to ask about

Their profile can

Provide contacts or information for verification

Additional information they forgot to tell you

Provide information that was useful that neither of you would have even thought of

If you are creating a reputation Great way to promote yourself LinkedIn Answers gives you a way to create a reputation Your profile lets people “know you” LinkedIn Answers lets you connect with people all around the world

Great way to promote yourself

LinkedIn Answers gives you a way to create a reputation

Your profile lets people “know you”

LinkedIn Answers lets you connect with people all around the world

Summary Effective LinkedIn Usage requires a large network LinkedIn is for people who need people LinkedIn is a Chamber Of Commerce on Steroids LinkedIn is for many many different purposes A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.

Effective LinkedIn Usage requires a large network

LinkedIn is for people who need people

LinkedIn is a Chamber Of Commerce on Steroids

LinkedIn is for many many different purposes

A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.