7 Ways To Generate Business With Linked In

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7 Ways To Generate Business With Linked In - Presentation Transcript

  1. 7 Ways To Generate Business With LinkedIn Zale Tabakman
  2. My LinkedIn Network
    • As of October 19 th 2007
    • 3,879 Direct Connections
    • 885,200 Second Level Connections
    • 6,636,800 Third Level Connections
    • Weekly Growth:
      • 100 Direct connections
      • 10% Second Level
      • 15% Third level
  3. Warning
    • I am not going to show you screen shots
    • I am not going to show you the buttons
    • I am not going to discuss how to operate LinkedIn
    • I will show Newbies how to create a 885,000 network with 5 minutes effort
    • Answers to the above are widely available on LinkedIn and dozens of other places
  4. Create An 885,000 Network Now
    • Join LinkedIn www.LinkedIn.com
    • Create a profile with your name, company, and some content
    • Search for “Zale Tabakman” in the top bar
    • Click the “Add Zale To Your Network”
    • Click “Friend” enter [email_address]
    • Click “Send Invitation”
    • We are now connected and you have network of about 850,000 people.
  5. What We Are Going To Do Today
    • The elements of LinkedIn
    • The Network
    • The Profile
    • Connections
    • Groups
    • E-mail
    • Searching
    • Questions and Answers
    • 7 Ways LinkedIn Can Grow Your Business
    • Finding a contact in any company
    • Selling a product
    • Looking for an employee
    • Looking for information
    • Doing business in a new city
    • Looking for a business partner
    • Creating a reputation
  6. Profile
    • Creating It
      • The profile is your marketing piece.
      • Write to Attract The Kinds Of People You Want
      • Write it for what’s in it for them
      • Explain why people would want to talk to you.
    • Read other’s profile to:
      • Understand what is important to the person
      • What they are interested in
      • What they have done
      • Where they have been
      • Where they have worked
    • Red Flags About Profiles
      • Number of connections – there interest in LinkedIn
      • The deeper the profile – the more important LinkedIn is to them
      • The greater the number of connections – 500 is a minimum
      • The number of groups – shows interest
  7. The Network
    • You Must Must Must Understand this
    • Boring Stuff
          • 1 st Level connections you can contact directly
          • 2 nd Level through one friend
          • 3 rd Level through a friend of a friend
    • Don’t focus on your 1 st level connections – focus on the Absolute Size of your network
    • Don’t worry if you don’t “know” your connections – most people do not
    • Why?
      • The larger your network – the more people you can see
      • The larger your network – the more people that can see you
      • The larger your network – the people you can search or touch
    • The Larger Your Network –
    • The More Effective LinkedIn is to you
  8. E-Mail
    • Use the E-mail system to talk to people in LinkedIn
    • Connects you for Q&A
    • Has a great feature “Replied” which means you have answered this e-mail
    • People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored
  9. Searching
    • The Absolute Best Feature Of LinkedIn
  10. Searching
    • The Searching Feature lets you find people.
    • You can find people in Companies
    • You can find people by name
    • You can find people in industries
    • You can find people in Cities
    • You can find people in almost anyway you want
    • Once you found them – then you read the profile and you know something or a lot about them
  11. Questions And Answers
    • Ask Questions or Answer Questions
    • Asking – gets answers and people who will connect up with you
    • Answering – gets you a reputation, lets others learn your expertise
    • Look for interesting people and questions
  12. How To Use Your Network 7 Things LinkedIn Is Great For
  13. If you are calling into a company
    • Start With A Search For The Company Name
    • Bingo – you now are calling an individual
    • Bingo – you know what the do
    • Bingo – you know their hobbies
    • Bingo – You may have something in common
    • Bingo – You can start – “Hey Sue – we are LinkedIn connections….
    • How does that effect a Cold Call?
  14. If you sell a product
    • Search in your target market
    • Find the specific users of your product
    • Find the buyers of your product
    • Find customers of your customers to drive demand
    • Find people who consult to people buying your product
    • Find people who can help you improve your product
  15. If you are looking for an employee
    • LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients.
    • Do reference checks – call employees of the company where the person worked
    • Search the resume of the people – see what they say about them
    • See how they present themselves to the world
  16. If you are looking for information
    • This is the purpose of LinkedIn Answers
    • When you ask a LinkedIn Answers question – don’t forget to forward the question to as many RELEVANT contacts as you can
    • Ask and experts will try to show their expertise – providing you a fountain of first level information
    • Experts will call and try to sell their services – (this is good or bad)
    • Search for experts in your field
  17. If you need people in a new city
    • A great way to find a set of contacts that can start you up!
    • Find potential partners
    • Find potential suppliers
    • Find people that can tell you which hotel to stay in
    • Anything you need – you know have somebody to help you through your problem
  18. If you are looking for a business partner
    • Find suppliers – both local and International
    • Find people who are need you
    • Find people looking for a joint venture
    • Their profile will provide background that you may be hesitant to ask about
    • Their profile can
      • Provide contacts or information for verification
      • Additional information they forgot to tell you
      • Provide information that was useful that neither of you would have even thought of
  19. If you are creating a reputation
    • Great way to promote yourself
    • LinkedIn Answers gives you a way to create a reputation
    • Your profile lets people “know you”
    • LinkedIn Answers lets you connect with people all around the world
  20. Summary
    • Effective LinkedIn Usage requires a large network
    • LinkedIn is for people who need people
    • LinkedIn is a Chamber Of Commerce on Steroids
    • LinkedIn is for many many different purposes
    • A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.

+ ZaleTabakmanZaleTabakman, 2 years ago

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