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7 Ways To Generate Business With Linked In


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Learn 7 ways to generate business with LinkedIn - how will help you generate business

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7 Ways To Generate Business With Linked In

  1. 7 Ways To Generate Business With LinkedIn Zale Tabakman
  2. My LinkedIn Network <ul><li>As of October 19 th 2007 </li></ul><ul><li>3,879 Direct Connections </li></ul><ul><li>885,200 Second Level Connections </li></ul><ul><li>6,636,800 Third Level Connections </li></ul><ul><li>Weekly Growth: </li></ul><ul><ul><li>100 Direct connections </li></ul></ul><ul><ul><li>10% Second Level </li></ul></ul><ul><ul><li>15% Third level </li></ul></ul>
  3. Warning <ul><li>I am not going to show you screen shots </li></ul><ul><li>I am not going to show you the buttons </li></ul><ul><li>I am not going to discuss how to operate LinkedIn </li></ul><ul><li>I will show Newbies how to create a 885,000 network with 5 minutes effort </li></ul><ul><li>Answers to the above are widely available on LinkedIn and dozens of other places </li></ul>
  4. Create An 885,000 Network Now <ul><li>Join LinkedIn </li></ul><ul><li>Create a profile with your name, company, and some content </li></ul><ul><li>Search for “Zale Tabakman” in the top bar </li></ul><ul><li>Click the “Add Zale To Your Network” </li></ul><ul><li>Click “Friend” enter [email_address] </li></ul><ul><li>Click “Send Invitation” </li></ul><ul><li>We are now connected and you have network of about 850,000 people. </li></ul>
  5. What We Are Going To Do Today <ul><li>The elements of LinkedIn </li></ul><ul><li>The Network </li></ul><ul><li>The Profile </li></ul><ul><li>Connections </li></ul><ul><li>Groups </li></ul><ul><li>E-mail </li></ul><ul><li>Searching </li></ul><ul><li>Questions and Answers </li></ul><ul><li>7 Ways LinkedIn Can Grow Your Business </li></ul><ul><li>Finding a contact in any company </li></ul><ul><li>Selling a product </li></ul><ul><li>Looking for an employee </li></ul><ul><li>Looking for information </li></ul><ul><li>Doing business in a new city </li></ul><ul><li>Looking for a business partner </li></ul><ul><li>Creating a reputation </li></ul>
  6. Profile <ul><li>Creating It </li></ul><ul><ul><li>The profile is your marketing piece. </li></ul></ul><ul><ul><li>Write to Attract The Kinds Of People You Want </li></ul></ul><ul><ul><li>Write it for what’s in it for them </li></ul></ul><ul><ul><li>Explain why people would want to talk to you. </li></ul></ul><ul><li>Read other’s profile to: </li></ul><ul><ul><li>Understand what is important to the person </li></ul></ul><ul><ul><li>What they are interested in </li></ul></ul><ul><ul><li>What they have done </li></ul></ul><ul><ul><li>Where they have been </li></ul></ul><ul><ul><li>Where they have worked </li></ul></ul><ul><li>Red Flags About Profiles </li></ul><ul><ul><li>Number of connections – there interest in LinkedIn </li></ul></ul><ul><ul><li>The deeper the profile – the more important LinkedIn is to them </li></ul></ul><ul><ul><li>The greater the number of connections – 500 is a minimum </li></ul></ul><ul><ul><li>The number of groups – shows interest </li></ul></ul>
  7. The Network <ul><li>You Must Must Must Understand this </li></ul><ul><li>Boring Stuff </li></ul><ul><ul><ul><ul><li>1 st Level connections you can contact directly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2 nd Level through one friend </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3 rd Level through a friend of a friend </li></ul></ul></ul></ul><ul><li>Don’t focus on your 1 st level connections – focus on the Absolute Size of your network </li></ul><ul><li>Don’t worry if you don’t “know” your connections – most people do not </li></ul><ul><li>Why? </li></ul><ul><ul><li>The larger your network – the more people you can see </li></ul></ul><ul><ul><li>The larger your network – the more people that can see you </li></ul></ul><ul><ul><li>The larger your network – the people you can search or touch </li></ul></ul><ul><li>The Larger Your Network – </li></ul><ul><li>The More Effective LinkedIn is to you </li></ul>
  8. E-Mail <ul><li>Use the E-mail system to talk to people in LinkedIn </li></ul><ul><li>Connects you for Q&A </li></ul><ul><li>Has a great feature “Replied” which means you have answered this e-mail </li></ul><ul><li>People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored </li></ul>
  9. Searching <ul><li>The Absolute Best Feature Of LinkedIn </li></ul>
  10. Searching <ul><li>The Searching Feature lets you find people. </li></ul><ul><li>You can find people in Companies </li></ul><ul><li>You can find people by name </li></ul><ul><li>You can find people in industries </li></ul><ul><li>You can find people in Cities </li></ul><ul><li>You can find people in almost anyway you want </li></ul><ul><li>Once you found them – then you read the profile and you know something or a lot about them </li></ul>
  11. Questions And Answers <ul><li>Ask Questions or Answer Questions </li></ul><ul><li>Asking – gets answers and people who will connect up with you </li></ul><ul><li>Answering – gets you a reputation, lets others learn your expertise </li></ul><ul><li>Look for interesting people and questions </li></ul>
  12. How To Use Your Network 7 Things LinkedIn Is Great For
  13. If you are calling into a company <ul><li>Start With A Search For The Company Name </li></ul><ul><li>Bingo – you now are calling an individual </li></ul><ul><li>Bingo – you know what the do </li></ul><ul><li>Bingo – you know their hobbies </li></ul><ul><li>Bingo – You may have something in common </li></ul><ul><li>Bingo – You can start – “Hey Sue – we are LinkedIn connections…. </li></ul><ul><li>How does that effect a Cold Call? </li></ul>
  14. If you sell a product <ul><li>Search in your target market </li></ul><ul><li>Find the specific users of your product </li></ul><ul><li>Find the buyers of your product </li></ul><ul><li>Find customers of your customers to drive demand </li></ul><ul><li>Find people who consult to people buying your product </li></ul><ul><li>Find people who can help you improve your product </li></ul>
  15. If you are looking for an employee <ul><li>LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients. </li></ul><ul><li>Do reference checks – call employees of the company where the person worked </li></ul><ul><li>Search the resume of the people – see what they say about them </li></ul><ul><li>See how they present themselves to the world </li></ul>
  16. If you are looking for information <ul><li>This is the purpose of LinkedIn Answers </li></ul><ul><li>When you ask a LinkedIn Answers question – don’t forget to forward the question to as many RELEVANT contacts as you can </li></ul><ul><li>Ask and experts will try to show their expertise – providing you a fountain of first level information </li></ul><ul><li>Experts will call and try to sell their services – (this is good or bad) </li></ul><ul><li>Search for experts in your field </li></ul>
  17. If you need people in a new city <ul><li>A great way to find a set of contacts that can start you up! </li></ul><ul><li>Find potential partners </li></ul><ul><li>Find potential suppliers </li></ul><ul><li>Find people that can tell you which hotel to stay in </li></ul><ul><li>Anything you need – you know have somebody to help you through your problem </li></ul>
  18. If you are looking for a business partner <ul><li>Find suppliers – both local and International </li></ul><ul><li>Find people who are need you </li></ul><ul><li>Find people looking for a joint venture </li></ul><ul><li>Their profile will provide background that you may be hesitant to ask about </li></ul><ul><li>Their profile can </li></ul><ul><ul><li>Provide contacts or information for verification </li></ul></ul><ul><ul><li>Additional information they forgot to tell you </li></ul></ul><ul><ul><li>Provide information that was useful that neither of you would have even thought of </li></ul></ul>
  19. If you are creating a reputation <ul><li>Great way to promote yourself </li></ul><ul><li>LinkedIn Answers gives you a way to create a reputation </li></ul><ul><li>Your profile lets people “know you” </li></ul><ul><li>LinkedIn Answers lets you connect with people all around the world </li></ul>
  20. Summary <ul><li>Effective LinkedIn Usage requires a large network </li></ul><ul><li>LinkedIn is for people who need people </li></ul><ul><li>LinkedIn is a Chamber Of Commerce on Steroids </li></ul><ul><li>LinkedIn is for many many different purposes </li></ul><ul><li>A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot. </li></ul>