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Agenda- Gamification
• Overview
• Introduction
• Goals & Mission
• Gamification Techniques
• Altruism Strategy
• Game Mechanics
• Tools
• Benefits of Gamification
• Gamification and the Agile Methods
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Overview
• Gamification is the craft of fun and addicting elements found:
• Games
• It Apply for productive activities.
• Human-Focused Design as opposed to Function-Focused Design
• Process design optimizes for the human in the system.
• Opposed to pure efficiency of the system.
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Human- Focused Design as opposed to Function-Focused Design
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Introduction
• The term “Gamification” is to gather interest
• It invented in 2003 by Nick Pelling
• In 2011, companies started developing Gamification platforms
• It has the ability to keep people engaged for longer duration
• It build relationships and trust between people
• Develop their creative potentials
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Gamification: gather interest, ability to keep people engaged,
develop creative potentials
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SB Community Console & TBS’s
• Completion of Profiles
• Friends request
• News post
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Goals:
• It guide a group of people towards collective action
with some goals and rules
• It engage and motivate people to achieve their goals
Business Mission: SB Web and Mobile Apps, gamify books
• Expose children to arts, science & humanities by gamify books
• Inspire every child to experience and love great literature.
• Activities are more valued then end by engaging users in all screens
• To drive desired user behaviors for advantageous of their brand
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Gamification: gather interest, ability to keep people engaged,
develop creative potentials
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Gamification Techniques
• This techniques used to solve and engaged people through games
• Conditions or Environment
• Achievements
• Competition
• Increase users engagement by rewarding badges and points
• Showcasing the talents accomplishments of users
• The leaderboard drives players to complete more tasks
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Gamification Strategy - Altruism
• By giving users a platform to engage their desire to bridge and
maintain relationships with others
• Attracting new users by receive a gift that pulls them into Webpage
• Behavior like charity
• Gamification altruism in communities by incentivizing participation
• Trusted users can be given badges that highlight their status
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Gamification- Altruism (in communities by incentivizing participation)
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By giving users a platform to engage their desire Attracting new users by sending gifts or invite them
a gift
that pulls
them into
Webpage
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Game Mechanics in Gamification
• The mechanisms utilized by game designers to rewards activities
• Points
• Badges
• Levels
• Leaderboard
• Challenges
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Gamification Tools
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• It is a powerful tool for motivating better performance
• Driving business results and generating a competitive advantage
• Businesses can create a more engaging experience that motivates users
• Companies adapt various users behavior and motivations
• Providing big data that can indicate users behavior
• To improve the system effectively using data analytics and gamification
• It helps businesses sell more and increase customer loyalty
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The Benefits of Gamification
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• Game Mechanics and Game Features are designed to boost certain
Metrics
• The main measurable metrics of success includes…
• Engagement
• Influence
• Loyalty
• Users generated content
• Time spent and vitality
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Aligns Agile Method
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• Agile as a method aligns more often with gaming conditions
• Agile tools, code coverage, test case coverage and build statistics
• Agile methods provide a mechanism to reflect, inspect and adapt…
• In Scrum it is done daily through Burn Down Charts and across sprints
through Burn Up Charts
• In Kanban, the goals moves away from story completion towards to
reducing time
• It takes on average to get a story through the end to end lifecycle
• Define design, build, test and deploy
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Kanban- the goals moves away from story completion towards to reducing time
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Best example: By SB Behavior Platform, they have been able to rapidly grow and
improve engagement and deliver an app experience that is both educational and
rewarding for customers like OUP and other popular book publishers. The Community
Console and SecretBuilders Mobile games bring a new dimension of fun and discovery
to SB users by helping build relationships with parent, teachers, friends and fan
