Social Media Audit - International Cricket Teams

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A Facebook and Twitter Social Media Audit report of the International Cricket Teams.

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Social Media Audit - International Cricket Teams

  1. 1. Social Media Audit International Cricket Teams
  2. 2. International Cricket teams __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Source: ICC 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Cricket South Africa Indian Cricket team Cricket Australia Bangladesh Cricket West Indies Cricket Pakistan Cricket New Zealand Sri Lanka Cricket England Cricket Ireland Cricket
  3. 3. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the Top International Cricket Teams. • The time frame of the Social Media Audit was from 9th November – 9th December 2013. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Cricket Teams on Facebook: Engagement, Fan Growth and Mentions. • The criteria used to assess the performance of the Cricket Teams on Twitter: Engagement, Fan Growth and Cumulative reach.
  4. 4. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness.
  5. 5. Cricket South Africa f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 939 165 qqqqqqqqqqqqqqqq People Talking About This: 34 497 qqqqqqqqqqqqqqqq Engagement Rate: 3,7% Most Popular City: Dhaka Most Popular Age Group: 18 - 24 Facebook Mentions: 1,1 Million Time Frame: 9 November – 9 December 138 000 people in South Africa are mentioning Cricket South Africa South African Rest of the world Facebook Mentions By Gender q69% w30%
  6. 6. Cricket South Africa f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 449934 g Location of Facebook Fans 161045 139914 48739 India South Africa Time Frame: 9 November – 9 December Pakistan Countries Bangladesh 21 935 Sri Lanka
  7. 7. Cricket South Africa t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Location of Tweets Followers: 196 356 3411 1741 936 India Pakistan UK Tweets qqqqqqqqqqqqqq 11 595 5910 @OfficialCSA mentions: 27 460 4115 15245 8091 Original Retweets Replies “Cricket South Africa” Mentions: 10 992 Most Popular Day: 5th Dec 2013 Cumulative Reach: 87 Million Time Frame: 9 November – 9 December South Africa United States Countries Device Used For Tweets j33% o67% Web Mobile
  8. 8. Cricket South Africa t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights 58744 P Most popular Topics on Twitter Tweets 35909 8452 #savpak #savind 7548 #PureProtea #Proteafire Topics Time Frame: 9 November – 9 December 4080 #Pinkday5dec
  9. 9. Cricket South Africa t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Cricket South Africa Time Frame: 9 November – 9 December
  10. 10. Indian Cricket Team f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 9 270 939 qqqqqqqqqqqqqqqqq People Talking About This: 256 318 qqqqqqqqqqqqqqqqq Engagement Rate: 2,7% Most Popular City: New Dehli Most Popular Age Group: 18 - 24 Facebook Mentions: 9.2 Million Time Frame: 9 November – 9 December 8 400 people in South Africa are mentioning the Indian Cricket Team South African Rest of the world Facebook Mentions By Gender q61% w38%
  11. 11. Indian Cricket Team f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 8 001 368 g Location of Facebook Fans 234 598 India Bangladesh 171 267 Pakistan Countries Time Frame: 9 November – 9 December 119 795 93 731 United Arab Emirates United States
  12. 12. Indian Cricket Team t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Location of Tweets Followers: 688 883 400 783 14 876 5 144 3 435 UAE Tweets qqqqqqqqqqqqqqqq 110 162 Australia @BCCI mentions: 689 076 63 906 55 582 569 588 Original Retweets Replies “Indian Cricket team” Mentions: 7 038 Most Popular Day: 16th Nov 2013 Cumulative Reach: 160 Million Time Frame: 9 November – 9 December India United States UK Countries Device Used For Tweets j53% o47% Web Mobile
  13. 13. Indian Cricket Team t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Most popular Topics on Twitter Tweets 1015189 70369 #Thankyousachin 35908 33849 30494 #Srt200 #SAvInd Topics #IndvWI #Sachinsachin Time Frame: 9 November – 9 December
  14. 14. Indian Cricket Team t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Indian Cricket Team Time Frame: 9 November – 9 December
  15. 15. Cricket Australia f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 2 086 295 qqqqqqqqqqqqqqqqq People Talking About This: 92 172 qqqqqqqqqqqqqqqqq Engagement Rate: 4,4% Most Popular City: Melbourne Most Popular Age Group: 18 - 24 Facebook Mentions: 2,4 Million Time Frame: 9 November – 9 December 10 400 people in South Africa are mentioning Cricket Australia South African Rest of the world Facebook Mentions By Gender q82% w17%
  16. 16. Cricket Australia f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 1 088 936 g Location of Facebook Fans 357 377 275 663 101 515 Indian Pakistan Time Frame: 9 November – 9 December Australia Countries Bangladesh 52 662 Sri Lanka
  17. 17. Cricket Australia t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 268 601 Location of Tweets @CricketAus mentions: 57 966 14 962 14 200 28 804 Original Retweets Replies “Australia Cricket” Mentions: 19 179 Most Popular Day: 5th Dec 2013 Cumulative Reach: 159 Million Time Frame: 9 November – 9 December Tweets qqqqqqqqqqqqq 22 485 10 489 9 497 5 326 2 975 Australia United United states Kingdom India Nigeria Countries Device Used For Tweets j68% o32% Web Mobile
  18. 18. Cricket Australia t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Tweets 540 878 Most popular Topics on Twitter 39 769 #ashes 28 519 23 073 6 555 #ashes2013 #UniteAus Topics #AusvEng #Bupass Time Frame: 9 November – 9 December
  19. 19. Cricket Australia t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Cricket Australia Time Frame: 9 November – 9 December
  20. 20. Bangladesh Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 352 192 qqqqqqqqqqqq People Talking About This: 11 220 qqqqqqqqqqqq Engagement Rate: 3,18% Most Popular City: Dhaka Most Popular Age Group: 18 - 24 Facebook Mentions: 1,1 Million Time Frame: 9 November – 9 December 4 000 people in South Africa are mentioning Bangladesh Cricket South African Rest of the world Facebook Mentions By Gender q95% w4%
  21. 21. Bangladesh Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 279 947 g Location of Facebook Fans 12 041 10 794 8 612 5 692 Bangladesh UAE Time Frame: 9 November – 9 December Saudi Arabia Countries Pakistan Indian
  22. 22. Bangladesh Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 19 897 79 qqqqqqqq Location of Tweets Tweets 23 14 12 India Pakistan 9 @BanCricket mentions: 192 39 39 114 Original Retweets Replies “Bangladesh Cricket team” Mentions: 844 Most Popular Day: 10th Nov 2013 Cumulative Reach: 802 832 Time Frame: 9 November – 9 December Bangladesh USA UK Countries Device Used For Tweets j58% o42% Web Mobile
  23. 23. Bangladesh Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Tweets 198729 P Most popular Topics on Twitter 115749 51215 33137 #Cricket #Tigers #bangladesh Topics Time Frame: 9 November – 9 December #WT20 23818 #COYbig
  24. 24. West Indies Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 36 675 qqqqqqq People Talking About This: 5 420 qqqqqqq Engagement Rate: 14,7% Most Popular City: Georgetown Most Popular Age Group: 18 - 24 Facebook Mentions: 118 000 Time Frame: 9 November – 9 December 1 520 people in South Africa are mentioning West Indies Cricket South African Rest of the world Facebook Mentions By Gender q82% w16%
  25. 25. West Indies Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 7 684 g Location of Facebook Fans 3 949 Trinidad and Tobago India 3 640 3 466 3 163 United States Guyana Pakistan Countries Time Frame: 9 November – 9 December
  26. 26. West Indies Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 40 632 Location of Tweets qqqqqq @Windies mentions: 4616 898 2 269 829 396 United states India UK Tweets 1 430 1 449 Original Retweets Replies “West indies Cricket” Mentions: 6 177 Most Popular Day: 2nd Dec 2013 Cumulative Reach: 23 Million Time Frame: 9 November – 9 December 345 315 Pakistan Trinidad & Tobago Countries Device Used For Tweets j44% o56% Web Mobile
  27. 27. West Indies Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Most popular Topics on Twitter Tweets 1 014 960 33 817 #thankyousachin 8 680 2 354 #IndvWi #NzvWi #WivNz Topics Time Frame: 9 November – 9 December
  28. 28. West Indies Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting West Indies Time Frame: 9 November – 9 December
  29. 29. Pakistan Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 214 818 qqqqqqqqqqqqq People Talking About This: 10 689 qqqqqqqqqqqqq Engagement Rate: 4,9% Most Popular City: Karachi Most Popular Age Group: 18 - 24 Facebook Mentions: 2,7 Million Time Frame: 9 November – 9 December 6 400 people in South Africa are mentioning Pakistan Cricket South African Rest of the world Facebook Mentions By Gender q81% w19%
  30. 30. Pakistan Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans 162 767 g Location of Facebook Fans 14 980 Pakistan India Time Frame: 9 November – 9 December 8 090 6 837 4 901 United States Countries Saudi Arabia Pakistan
  31. 31. Pakistan Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 41 880 Location of Tweets qqqqqqqqq @CricketofPK mentions: 5 271 400 2 304 2 567 Original Retweets Replies “Pakistan Cricket” Mentions: 23 845 Most Popular Day: 27th Nov 2013 Cumulative Reach: 23 Million Time Frame: 9 November – 9 December 800 Tweets 2 292 Pakistan United States 391 219 167 India UK Indonesia Countries Device Used For Tweets j37% o63% Web Mobile
  32. 32. Pakistan Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Most popular Topics on Twitter Tweets 483 009 58 725 #Pakistan #SAvPAK 35 902 #SAvInd Topics Time Frame: 9 November – 9 December 8 237 5 433 #PakvAfg #SouthAfrican
  33. 33. Pakistan Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Pakistan Cricket Time Frame: 9 November – 9 December
  34. 34. New Zealand Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 108 467 qqqqqqqqq People Talking About This: 6 666 qqqqqqqqq Engagement Rate: 6,1% Most Popular City: Auckland Most Popular Age Group: 18 - 24 Facebook Mentions: 59 000 Time Frame: 5 November – 5 December Fewer than 1000 people in South Africa are mentioning New Zealand Cricket South African Rest of the world Facebook Mentions By Gender q97% w3%
  35. 35. New Zealand Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights 36 174 g Location of Facebook Fans Fans 25 308 15 389 7 856 India New Zealand Time Frame: 9 November – 9 December Pakistan Countries Sri Lanka 5 008 Bangladesh
  36. 36. New Zealand Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 39 098 Location of Tweets qqqqqqq @BlackCaps mentions: 7 182 1 364 3 461 2 356 Original Retweets Replies “New Zealand Cricket” Mentions: 2 937 Most Popular Day: 4th Dec 2013 Cumulative Reach: 23 Million Time Frame: 9 November – 9 December 774 Tweets 2 692 1 340 New Zealand USA 400 India Sri Lanka 341 UK Countries Device Used For Tweets j47% o53% Web Mobile
  37. 37. New Zealand Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Most popular Topics on Twitter Tweets 49 759 10 046 8 678 2 772 #Onthisday #SlvNz #NzvWi Topics Time Frame: 9 November – 9 December #Dunnerstunner
  38. 38. New Zealand Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting New Zealand Cricket Time Frame: 9 November – 9 December
  39. 39. Sri Lanka Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 148 604 qqqqqqqqqqq People Talking About This: 14 377 qqqqqqqqqqq Engagement Rate: 9,6% Most Popular City: Colombo Most Popular Age Group: 18 - 24 Facebook Mentions: 5 Million Time Frame: 9 November – 9 December 20 000 people in South Africa are mentioning Sri Lanka Cricket South African Rest of the world Facebook Mentions By Gender q46% w54%
  40. 40. Sri Lanka Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights g Location of Facebook Fans Fans 95 787 11 637 Sri Lanka 7 590 5 476 3 109 Pakistan Bangladesh Countries India UAE Time Frame: 9 November – 9 December
  41. 41. Sri Lanka Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 39 634 Location of Tweets qqqqqq @OfficialSLC mentions: 1 410 173 831 406 Original Retweets Replies “Sri Lanka Cricket” Mentions: 3 265 Most Popular Day: 12th Nov 2013 Cumulative Reach: 8,8 Million Time Frame: 9 November – 9 December 323 216 125 77 US India Pakistan New Zealand Tweets 374 Sri Lanka Countries Device Used For Tweets j63% o37% Web Mobile
  42. 42. Sri Lanka Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Tweets 33 087 Most popular Topics on Twitter 10 046 2 680 #Wt20 #Dialogcup #SlvNz Topics Time Frame: 9 November – 9 December 2 130 #PakvSl
  43. 43. Sri Lanka Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Sri Lanka Time Frame: 9 November – 9 December
  44. 44. England Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 778 128 qqqqqqqqqqqqq People Talking About This: 33 422 qqqqqqqqqqqqq Engagement Rate: 4,2% Most Popular City: London Most Popular Age Group: 18 - 24 Facebook Mentions: 1,4 Million Time Frame: 9 November – 9 December 12 200 people in South Africa are mentioning England Cricket South African Rest of the world Facebook Mentions By Gender q68% w31%
  45. 45. England Cricket f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights g Location of Facebook Fans 251 651 203 598 Fans 156 726 26 726 UK India Time Frame: 9 November – 9 December Pakistan Countries 25 974 Sri Lanka Bangladesh
  46. 46. England Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 261 709 Location of Tweets @ECB_Cricket mentions: 40 572 8 639 22 302 9 631 Original Retweets Replies “England Cricket” Mentions: 25 804 Most Popular Day: 7th Dec 2013 Cumulative Reach: 94 Million Time Frame: 9 November – 9 December 6 564 3 631 3 446 2362 Tweets qqqqqqqqqqqqq 19 186 UK USA Australia Nigeria India Countries Device Used For Tweets j30% o70% Web Mobile
  47. 47. England Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights P Tweets 540 708 Most popular Topics on Twitter 39 765 #Ashes #Ashes2013 Time Frame: 9 November – 9 December 8 298 7 193 1 266 #KP100 Topics #Firedup #chairmansxiveng
  48. 48. England Cricket t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting England Cricket Time Frame: 9 November – 9 December
  49. 49. Cricket Ireland f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights Fans: 34 562 qqqqqq People Talking About This: 2 540 qqqqqq Engagement Rate: 7,3% Most Popular City: Dublin Most Popular Age Group: 18 - 24 Facebook Mentions: 70 000 Time Frame: 9 November – 9 December Fewer than 1 000 people in South Africa are mentioning Cricket Ireland South African Rest of the world Facebook Mentions By Gender q88% w12%
  50. 50. Cricket Ireland f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page Insights 10 741 g Location of Facebook Fans Fans 7 105 4 709 3 952 1 435 India Ireland Time Frame: 9 November – 9 December Pakistan Countries United Kingdom Bangladesh
  51. 51. Cricket Ireland t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Followers: 22 814 Location of Tweets qqqqqq @IrelandCricket mentions: 5 935 8 639 22 302 9 631 Original Retweets Replies “Ireland Cricket” Mentions: 1 011 Most Popular Day: 30th Nov 2013 Cumulative Reach: 55 Million Time Frame: 9 November – 9 December 1 061 417 Tweets 1 976 1 202 Ireland UK USA India 185 Nepal Countries Device Used For Tweets j36% o64% Web Mobile
  52. 52. Cricket Ireland t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Tweets 61 732 P Most popular Topics on Twitter 33 020 23 781 7 193 426 #Champions #WT20 Time Frame: 9 November – 9 December #Coybig Topics #AFGvIre #IrevUAE
  53. 53. Cricket Ireland t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Profile Insights Influencers tweeting Cricket Ireland Time Frame: 9 November – 9 December
  54. 54. Q Benchmark f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Facebook Fans u Fans 9 270 939 Number of Facebook Fans: International Cricket Teams 2 086 295 939 165 778 128 352 192 214 818 148 604 148 604 108 467 34 562 Cricket teams Time Frame: 9 November – 9 December
  55. 55. Q Benchmark f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Engagement rate Engagement Rate 14,7% t Engagement Rate: International Cricket Teams 9,6% 7,3% 6,1% 4,9% 4,4% Cricket Teams Time Frame: 9 November – 9 December 4,2% 3,7 3,1% 2,7%
  56. 56. Q Benchmark t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers u Number Twitter Followers: International Cricket Teams Followers 688 883 268 601 261 709 196 356 41 880 40 632 39 634 39098 22 814 Cricket Teams Time Frame: 9 November – 9 December 19897
  57. 57. Q Benchmark t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers t Mentions 689 076 Mentions: International Cricket Teams 57 966 40 572 27460 7182 5935 Cricket Team Time Frame: 9 November – 9 December 5 271 4 616 1410 192
  58. 58. b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • India is the Cricket Team with the most Facebook Fans. • Ireland is the Cricket Team with the least Facebook Fan. • The most engaging Cricket Team on Facebook is the West Indies. • The least engaging Cricket Team on Facebook is the India considering they have the most fans. • India is the country that has the most fans who like other International Cricket teams on Facebook. Time Frame: 9 November – 9 December
  59. 59. b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • India is the Cricket Team with the most Twitter Followers. • India is the Cricket Team with the most mentions on Twitter. • Bangladesh is the Cricket Team with the least Followers and Mentions on Twitter. • India is the most popular Country amongst the Cricket Teams on Twitter. • The most popular topic amongst the Cricket Teams on twitter was the retirement of Sachin Tendulkar. Time Frame: 9 November – 9 December
  60. 60. Recommendations For strategic insights and recommendations, see the detailed report here: http://info.zasocialmedia.com/social-mediaaudit-international-cricket-teams
  61. 61. Tel: (011) 321 0201 www.zasocialmedia.com WWW.info@zasocialmedia.com f t Sources: Social Bakers, Facebook, Twitter & Topsy

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