E-commerce website

1. Chapter 3:
E-commerce website
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2. 5 reasons for “difficulty of having a website”
11. ………………………………………….
2. ………………………………………….
3. ………………………………………….
4. ………………………………….............
5. ………………………………………….
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3. Five-step strategy
1. What do I want to website achieve?
2. Who do I want to visit my website?
3. How will they find it?
4. What do I want them to do when they
are there?
5. How will I measure success?
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4. 10 STEPS TO BUILD A WEBSITE
1 Market research, making a plan, target, budgets
Tools: SWOT, TOWS, PEST, PESTLE,…
2 Defining issues of website: model, structure, function
3 Buying domain, hiring server
4 Designing website
5 Updating information, content management for website
6 Analyzing website: information, function, speed, customization…
7 Adding functions: security, payment
8 Promoting the website and registering on search engine, participating in
e-commerce trading platform
9 Linking web with customers, suppliers, partners, state management
agencies
10 Building supply and distribution system8/2013 Pham Thi Chau Quyen 4

5. Main contents of Chapter 3
1 Three important steps in building a website
Models to analyze the quality of a website
Managing and marketing a website
2
3
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6. 1. Three important steps in website building
1
2
3
WEB DESIGN
WEB HOSTING
DOMAIN
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7. 1.1. DOMAIN
International and national Domain
Domain names Rules
Domain Life Circle
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8. (i) International and national Domain
- International Domain: www.tencongty.com
(or .net, .biz .org, .info...).
- National Domain (for Vietnam):
www.tencongty.com.vn
(or .net.vn, .biz.vn .org.vn, .gov.vn...).
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9. 8/2013 Pham Thi Chau Quyen 9

10. 1- COM ………………………………….
2- NET
3- ORG
4- INFO
5- EDU
6- MOBI
7- MIL
8- GOV
International Domain
………………………………….
………………………………….
………………………………….
c………………………………….
………………………………….
………………………………….
………………………………….
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11. 8/2013 Pham Thi Chau Quyen 11

12. National Domain
No. National
Domain
Nation No. National
Domain
Nation No. National
Domain
Nation
1 .vn 11 .dk 21 .la
2 .cn 12 .ae 22 .mx
3 .jp 13 .cu 23 .pt
4 .us 14 .eg 24 .tw
5 .uk 15 .is 25 .es
6 .de 16 .ir 26 .tr
7 .ar 17 .iq 27 .uy
8 .bn 18 .it 28 .ve
9 .ca 19 .kp 29 .tg
10 .cl 20 .kr 30 .th
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13. (i) International and national Domain
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14. (*) List price of International Domain
International Domain Installed Fee Cost
.com Free 220,000 VND/year
.net Free 220,000 VND/year
.org Free 220,000 VND/year
.asia Free 375,000 VND/year
.us Free 220,000 VND/year
.info Free 220,000 VND/year
.co.uk Free 735,000 VND/year
.cc Free 630,000 VND/year
.biz Free 220,000 VND/year
Source: http://websitedoanhnghiep.vn, 05/7/20128/2013 Pham Thi Chau Quyen 14

15. (**) List price of National Domain
VN Domain Installed Fee Cost
.com.vn 350,000 VND 350,000 VND/year
.net.vn 350,000 VND 350,000 VND/year
.org.vn 350,000 VND 350,000 VND/year
.info.vn 350,000 VND 350,000 VND/year
.biz.vn 350,000 VND 350,000 VND/year
.gov.vn 350,000 VND 350,000 VND/year
.edu.vn 350,000 VND 350,000 VND/year
.vn 350,000 VND 480,000 VND/year
Source: http://websitedoanhnghiep.vn, 05/7/2012
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16. (ii) Domain names rules
 Short
 Unique
 Rhythm
 Hard to misspell
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17. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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18. 1. Available (can be registered)
 This domain name is not registered.
 Any individual (or organization) can also register if
satisfy the conditions:
- The domain name consists of letters, numbers or "-".
- The maximum length of the domain name is 64
characters.
(iii) Domain life circle
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19. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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20. 2. Active phase
 This domain name has been registered in this
period.
 During this period you can test the operation of the
domain name information on the domain testing tool.
(iii) Domain life circle
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21. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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22. 3. Expiration period - expired
This time, the domain name has expired and can
not work
(iii) Domain life circle
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23. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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24. 4. Automatic renewal - Auto renew
 During this time, the domain does not work,
but nobody can register this domain name.
 Usually you will have 40 days to wait for the
extension
(iii) Domain life circle
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25. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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26. 5. Prepare clear-Redemption
 All information of the domain name has been
deleted. All activities of the domain name will stop.
 If you want to renew your domain name at the
moment, you will have to pay about $ 200
(iii) Domain life circle
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27. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
Available
(iii) Domain life circle
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28. 6. Pending Delete – delete
 The domain name can not be extended. And
depending on each domain name that its deleted
timeout is different.
 Normally erase timeout is 5 days.
(iii) Domain life circle
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29. Available
(Released)
Active
Expire
Auto
Renew
Redemption
Pending
Delete
AvailableRelease
(iii) Domain life circle
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30. 7. Released (Available) – Optional
 The domain name back to the early stages:
Available, can register and start a new life.
(iii) Domain life circle
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31. - Rules: “First apply”.
- Fees: register fee, remained fee,
changed fee
(iii) Domain life circle
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32. 1.2. WEBSITE DESIGN
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33. BUSINESS
OBJECTIVES
SYSTEM
FUNCTIONALITY
Display goods Digital catalog
Provide product
information
Product database
Personalize/
Customize product
Customer on-site
tracking
Execute a
transaction
payment
Shopping
cart/payment
system8/2013 Pham Thi Chau Quyen 33

34. BUSINESS
OBJECTIVES
SYSTEM
FUNCTIONALITY
Accumulate customer
information
Customer database
Provide after-sale
customer support
Sales database
Understand
marketing
effectiveness
Site tracking and
reporting system
Provide production
and supplier links
Inventory
management system8/2013 Pham Thi Chau Quyen 34

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36. USER 1 USER 2LEFT
RIGHT
USER 3
USER 4
TOP
BREADCRUMBS
SYNDICATE
DEBUG
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37. Buying server
Renting server
1.3. WEB HOTSTING
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38.  Buying server
 Renting server
 Investing and buying
servers installed at the base
of the enterprise;
 Hiring experts to build
networks;
 Installing the necessary
software to manage
enterprise server systems.
1.3. WEB HOTSTING
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39.  Renting space on a
server (a part of the hard
drive space on the server);
 Renting a full server of
the service provider to
use.
 Buying server
 Renting server
1.3. WEB HOTSTING
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40. 1.3. WEB HOTSTING
 Buying server
Advantages:
……………………………
……………………………
……………………………
……………………………
………………....................
Disadvantages:
……………………………
……………………………
……………………………
……………………………
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41. 1.3. WEB HOTSTING
Renting server
Advantages:
……………………………
……………………………
……………………………
……………………………
………………....................
Disadvantages:
……………………………
……………………………
……………………………
……………………………
…………………………....
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42. • Content
• Commerce
• Context
• Communication
• Customization
• Community
• Connection
7C
• Information
• Communication
• Entertainment
• Trade
ICET
• Attention
• Interest
• Desire
• Action
AIDA
2. Models to analyze the quality of a website
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43. Website promotion
Customer care
3. WEBSITE MARKETING
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44. This is the most important factor to attract people to visit the website (mostly first)
• Banners, chat, email, affiliates
• E-portals, Search Engines, forums
• Sales promotion, viral marketing,
online outstanding contexts
• ….
Online
• Printing on products, visit card,
uniform, or tracks
• Speaking directly to customers
• …
Offline
3.1. WEBSITE PROMOTION
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45.  The instructions on the website
 Often answering customers' questions
 Customer Support (by email, by
phone, by forums…)
3.2. CUSTOMER CARE
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46. 1. TO KNOW
WEBSITE’S ADDRESS
2. TO REGULARLY
ACCESS WEBSITE
3. GOOD IMPRESSION
TO WEBSITE
4. WEBSITE’S LOYALTY
Banner
Search Engine
Directly provide
Links from
partner’s website
Printing on
cards, products Forums
Sales promoting Website update
Customer
care
Good processCustomized
website
Good price,
good products
3. WEBSITE MARKETING
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