Eig13 12pp Brochure Yhbroc Lr

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  • 1. The 9th Annual European iGaming Congress and Expo 19-21 October 2010 Bella Center, Copenhagen The world’s largest iGaming event: 1500 pioneers and start-ups – new markets, new players, new partners, new products 35 of the Power 50 • 150+ CEOs • 1500+ attendees • 30 hours of sessions 90+ speakers • 70+ exhibition stands • 24 hour networking EiG is the one place in the year where you will: Re • Find local partners, like media companies, lotteries and skill/casual games to a giste t r operators, to expand successfully into new emerging markets, such as France, Acc tend now Latin America or the USA and elera the Ei sec te pa G • Secure the leadership of your brand in the increasingly competitive B2C and in t ure a rty B2B marketplace, where B2C goes B2B, offline goes online and mainstream he ro media goes gambling EiG offici om hot al • Discover innovative products and novel ideas, like mobile apps, 3D gaming el and social media, and differentiate your proposition from your competitors • Meetand benchmark best practice with the iGaming leaders and with iGaming start-ups – define the future of YOUR business! • Maintain a strong position through geographical expansion and M&A so that you emerge as a winner from the imminent consolidation in the marketplace. Organised by www.eigexpo.com/brochure
  • 2. New for EiG 2010 Speakers Conference programme centred on doing business and Learn from EiG’s influential and inspirational speakers: building partnerships... Senator Roderick Wright, State of California Bringing new audiences and more delegate diversity: With media California might be the first state to allow online poker. Find out from the person driving the change on the ground and entertainment brands, land-based casinos, social, casual, when, how and with who you might soon be able to offer skill, computer and MMORPG games developers and lotteries iGaming to US players. venturing into the online gaming space, EiG 2010 will welcome those new stakeholders to the programme and audience so that you can find new partners to grow your business. H.C. Madsen, CEO, Danske Spil As new licensing regimes are being put in place across Cross-industry topics for further diversification of your business: Europe and with Danish regulations going into effect in Benchmark with online gaming pioneers and long-standing global January 2011, find out how local lotteries maximise these leaders; find out how to compete or partner with local brands and opportunities and position themselves in their markets. monopolies for your entry strategy into the new markets; learn from social gaming developers how to better engage your players. B.J. Cunningham, Serial Entrepreneur and Member, Council One-to-one advice from your peers at interactive and intimate EiG of Business Superbrands sessions: Bored with PowerPoint presentations? This year you’ll Brand is a promise, not a logo, and loyalty in business is a learn from our inspirational speakers and... from everyone else long-term relationship. Using highly engaging examples, B.J. will show you how to build a community of loyal in the audience at many CEO-led break-out sessions, roundtable customers and players. discussions and interactive workshops that will encourage out-of- the box thinking and an exchange of ideas. Julie Meyer, CEO, Ariadne Capital Speaking on ‘technology, entrepreneurship and innovation’ Even more networking... at EiG this year, Julie Meyer is one of the leading champions YOU ASKED FOR IT! Pre-EiG meeting scheduling service: An for entrepreneurship in Europe. With over 20 years investment and advisory experience helping start-up advanced pre-conference networking tool and schedule planner to businesses, she is the well known founder and CEO of give you the chance to search for who is attending and allow you to Ariadne Capital, founder of Entrepreneur Country, co- quickly and easily arrange your meetings before you arrive at EiG. founder of First Tuesday, dragon on BBC’s Online Dragons’ Enhanced search functionality for full conference attendees. Den and weekly columnist in London’s City A.M. EiG Accelerate: Pre-EiG party in one of London’s most exclusive nightclubs, Boujis! Connect with other attendees and start doing business early. Open to all delegates registered and paid by 15 September. Extended Expo opening hours: Earlier opening on day one will help you maximise your networking. Extra party on day one: In addition to the Expo drinks reception Jim Ryan, CEO, Mark Blandford, Petter Nylander, Pontus Lindwall, and famous Official Day Two party, EiG invites you to a new Kick- PartyGaming Chairman, Valhalla CEO, Unibet CEO, Betsson Off party on Tuesday – even more fun, even more networking! Investments Official EiG hotel to serve as a focal point outside Expo hours: The brand-new Crowne Plaza Copenhagen Towers hotel, in very close vicinity to the Bella Center, has been fully reserved for you to stay at and hold your meetings outside regular Expo hours. Register for EiG early to avoid not being where the after-hours action happens. Free shuttle buses: Save on your taxi trips and fares with the buses Nicolas Beraud, Mor Weizer, CEO, Simon Burridge, Olivier Ou that will circulate between the main hotels and the Bella Center. CEO, Mangas Playtech CEO, Virgin Ramdane, Gaming Games General Manager, An exclusive EiG Poker tournament at the Casino Copenhagen will EurosportBet be taking place. Visit www.eigexpo.com for more information! Plus back by popular demand... Outside industry keynotes: Be inspired and get out of your own universe of iGaming in search for out-of-the box ideas and ground- breaking solutions for your social media strategy, product design and innovative marketing. Paul Herzfeld, Mark Davies, Isabelle Parize, David Wang, Start-Up LaunchPad: Discover ‘The Next Big Thing’ in iGaming. CEO, Casinos Managing Chairwoman, CMO, Sega Presenting novel ideas and innovative products, ranging from Austria Director, Betfair Mangas Gaming Games social gaming to mobile gaming apps, that you can implement into your own proposition and differentiate yourself from competitors at this “Dragon’s Den” style session. If there is a new disruptive business in town or amazing new technology you’ll discover it here. Over 1500 senior level attendees and 150+ CEOs: Shake hands with, discuss business and learn from market leaders at the largest Richard Flint, Malcolm Graham, Michael Brodsky, Jan Jones, SVP, and most senior-level iGaming event there is! And now with the Managing CEO, PKR Executive Chairman, Government meeting scheduler you can arrange meetings before you get onsite! Director, Sky Bet Youbetcom Relations, Harrah’s + Dozens more! See page 10 for the full line-up...
  • 3. Programme at a glance Day One, Tuesday, 19 October 2010 10:00 – 13:00 EiG registration and welcome networking session in entrance hall 12:00 EiG Expo opens 12:10 Speed networking session in the Expo hall: Accelerated introductions to hundreds of iGaming pioneers 13:00 Opening of the conference and welcome address by Clarion Gaming 13:10 Chairman’s welcome – addressing the key regulatory challenges and identifying key growth markets in iGaming 13:20 USA regulatory keynote: When and how iGaming will be regulated in the USA – the California perspective 13:45 Macro-economic keynote panel: Evaluating the macro economic climate for consolidation, M&A and investments in gaming 14:30 Coffee and refreshment break in Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:00 Outside industry keynote: Technology, entrepreneurship and innovation 15:30 Start-Up LaunchPad: Discover the future of iGaming innovation 17:30 Drinks Reception in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 19:30 Close of EiG Day One 21:00 onwards EiG Kick-Off Party in Rosie McGee’s Day Two, Wednesday, 20 October 2010 09:00 EiG registration opens 09:30 Expo opens 10:00 Conference opens. Chairman’s opening remarks 10:05 EiG CEO MegaDebate 1: iGaming vision for 2015 – gain strategic advice from top CEOs 11:30 Coffee and refreshment break in the Expo Hall – network with 1500+ iGaming professionals and 70+ exhibitors 12:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice partnerships and cooperation 12:00 Panel discussion: Media and 12:00 Regulatory panel: How iGaming 12:00 Keynote marketing panel: entertainment brands meet gambling regulations are changing across Acquire, convert and retain more Europe and more players 12:45 Panel discussion: Offline meets online 13:00 Tomorrow’s customer 13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice partnerships and cooperation 15:00 Panel discussion: Gaming (casual, 15:00 Regulations & Industry panel: 15.00 CRM, retention and tailoring your skill, computer, fantasy, MMORPG) Implication of regulations for the customer’s experience to increase meets gambling industry and market entry strategies lifetime value 16:00 Spotlight session and break- 16:00 Next in payments: Focus on emerging 15:30 What if… Creative thinking for the out discussions: Lotteries meet markets whole team online gambling 16:30 Product innovation in sportsbetting 16:30 Legal roundtables in the Expo hall: Interactive discussions on legal and business opportunities in jurisdictions worldwide 17:00 Closing outside industry keynote: Connecting your brand and vision with your consumers 17:30 Close of EiG Day Two Conference Sessions 18:30 Expo closes 21:00 onwards EiG SafeCharge Party in Park Cafe Day Three, Thursday, 21 October 2010 09:00 EiG registration opens 09:30 Expo opens 10:00 EiG CEO MegaDebate 2: Future market leaders – gain strategic advice from top CEOs 11:00 Revival post-EiG party coffee and refreshment break 11:30 Track One: Regulations and new markets – USA in the spotlight Innovation in practice – Marketing channels 11:30 North American update 11:30 ‘The future is mobile’ keynote case study 11:45 USA keynote: Internet gaming from the land-based 12:15 Betable case study: Social media in your customer proposition casino’s perspective 12:30 US industry partnership panel: Harnessing the iGaming 12:45 Social media project: Developing a social media strategy regulations in the USA for your company 13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:00 Close of EiG 2010
  • 4. Programme Day One, Tuesday, 19 October 2010 17:30 – 19:30 Drinks Reception in the Expo hall – network and do business with 1500+ iGaming 10:00 – 13:00 EiG registration and welcome networking professionals and 70+ exhibitors session in entrance hall 19:30 Close of EiG Day One 12:00 EiG Expo opens – Take a first peek at the new product launches on display 21:00 onwards EiG Kick-Off Party – Start big with this extra networking party! Network, discuss Day One 12:10 Speed Networking: Accelerated introductions sessions and have fun with your peers. Visit to hundreds of new contacts in iGaming www.eigexpo.com for details. 13:00 – 13:10 Opening of the conference and welcome address by Clarion Gaming Day Two, Wednesday, 20 October 2010 13:10 – 13:20 Chairman’s welcome – addressing the key 09:00 EiG registration opens regulatory challenges and identifying growth markets in iGaming 09:30 Expo opens 13:20 – 13:45 USA regulatory keynote: When and how 10:00 Conference opens Chairman’s opening remarks: Assess the implications of converging iGaming will be regulated in the USA – business models in online gaming for your business the California perspective • Learn the latest on intrastate internet poker in California and find out if it’s 10:05 – 11:30 EiG MegaDebate 1: iGaming vision for the right market for your company to go into 2015 – be inspired by, and gain one-to-one • Find out the relationship between the key US and California stakeholders advice from, the iGaming leaders and learn what B2C and B2B opportunities there might be for your • Find out future growth areas for your business – adopting successful and company to establish a foothold in the USA emerging business models: B2C, B2B, B2G, P2P… • Prepare to claim a share of the biggest iGaming market there is and be • Adapt your business to the ever changing regulatory environment and learn ready for the roll-out to other states that might follow suit about new partnership opportunities that will give you a competitive edge Senator Roderick Wright, State of California • Define your entry strategy into new markets, as a B2B or a B2C brand • Expand your customer base via new products, new markets and 13:45 – 14:30 Macro-economic keynote panel: Evaluating Mergers & Acquisitions the macro-economic climate for consolidation, Panel discussion will be followed by interactive break-out sessions with M&A and investments in gaming the CEOs of the leading iGaming brands who will host roundtables and be • Why the case for consolidation/M&A is so compelling: Analysing the available for in-depth discussions and questioning. main drivers H.C. Madsen, CEO, Danske Spil • Understanding the financial benefits to shareholders Jim Ryan, CEO, PartyGaming • What are the implications for mid-size and small gaming companies? Nicolas Beraud, CEO, Mangas Gaming • Evaluating P&L benefits and strategic reasons Petter Nylander, CEO, Unibet Mark Blandford, Chairman, Valhalla Investments Mor Weizer, CEO, Playtech Andrew Burnett, Executive Director, Panmure Gordon & Co. Gigi Levy, CEO, 888 Holdings Oliver Zugel, Founder and CEO, Spring City Finance Pontus Lindwall, CEO, Betsson 14:30 – 15:00 Coffee and refreshment break in Expo 11:30 – 12:00 Coffee and refreshment break in the Expo hall – network and do business with 1500+ Hall – network and do business with 1500+ iGaming professionals and 70+ exhibitors iGaming professionals and 70+ exhibitors 15:00 – 15:30 Outside Industry Keynote: Technology, entrepreneurship and innovation Track One: Gambling meets… – Strategic Delivered by serial entrepreneur, investor and technology expert Julie Meyer this partnerships and cooperation talk will look at the factors that built her company from a great idea to a strong, scalable company, the successful exit, and what her predictions are for the future as an investor in new and innovative start-ups for the next generation. 12:00 – 12:45 Panel discussion: Media and entertainment brands meet gambling – competitors or partners? Julie Meyer, CEO, Ariadne Capital • What if Google launched online gambling tomorrow …? 15:30 – 17:30 Start-Up LaunchPad • Diversifying your revenue streams with gaming – who is best placed to benefit? Discover novel ideas for gaming products and propositions presented by • Evaluating and leveraging the power of your database for your new up to five start-ups who will pitch their ideas to a panel of industry experts gambling proposition and investors. After hearing their pitches and the experts’ commentary, • Partnership opportunities in mature vs. new markets choose the winner best placed to revolutionise the iGaming market in 2011. • Market entry strategies for media brands: White label vs. in-house platforms Expert panel includes: • Leveraging media’s innovative customer interaction Melissa Blau, Director, iGaming Capital Alexis Murphy, Director, International Investment Simon Burridge, CEO, Virgin Games and Underwriting (IIU) Richard Flint, MD, Sky Betting and Gaming Evan Hoff, Director, Capricorn Capital Consulting Olivier Ou Ramdane, General Director, EurosportBet Andreas Ternstrom, MD, Bonnier Gaming Start-ups interested in applying should contact Mark Walker on +44 (0)207 370 8570 or mark.walker@clariongaming.com.
  • 5. European iGaming Congress & Expo 19-21 October 2010 Bella Center Copenhagen, Denmark 12:45 – 13:30 Panel discussion: Offline meets online Track Three: Innovation in practice – Harnessing land-based casinos’ brand value, regulatory expertise and customer 12:00 – 13:00 Keynote marketing panel: Focus on the base to launch online gaming latest trends and opportunities in online • Are land-based gaming establishments benefiting from new regulatory and affiliate marketing, loyalty programmes, regimes? CRM to acquire, convert and retain more and • Marrying offline with online – what is the rationale? more players. • Assessing the risk and additive revenues of land-based visitor cannibalisation Simon Prodger, Marketing Director, PKR Tal Riesenfeld, Co-founder and • Best practice and strategies to launch online from the land-based perspective VP Marketing, EyeView • Leveraging the value of the bricks-and-mortar brand in the online 13:00 – 13:30 Tomorrow’s customer: Discover who will be environment playing on your site in the future and invest • Land-based vs. online – beat the operational and marketing challenges now to adapt your marketing and products Jonathan Strock, COO and Director of Regulation, to changing consumer trends Barriere Interactive Gaming Moise Serero, CEO Partouche Interactive, Groupe Partouche 13:30 – 15:30 Lunch in the Expo hall – network and Paul Herzfeld, CEO, Casinos Austria do business with 1500+ iGaming Angus Nisbet, Head of Gaming, Rank Interactive professionals and 70+ exhibitors Track Two: Regulations and new markets – chaired by Track One.: Gambling meets… – Strategic Tony Coles, Partner, Jeffrey Green Russell partnerships and cooperation Sponsored by 15:00 – 16:00 Panel discussion: Gaming (casual, skill, computer, fantasy, MMORPG) meets gambling – lessons learnt and shared 12:00 – 13:30 Regulatory panel: How iGaming regulations between the two gaming worlds are changing across Europe • Expand your customer base by appealing to the mass market, more comfortable with casual gaming • Impact of the French and Italian licensing frameworks on iGaming regulations across Europe • Entertaining vs. enticing to transact – how gaming differs from gambling and how the two sectors cross over • Off-shore operators vs. EU state licensing • Learn lessons on player engagement and tracking player behaviour • Assessing the regulations’ impact on the industry and the customers, now enjoying exceptional value for money • How casual gaming is changing the business for gambling operators • Multi-jurisdiction cooperation – is there will amongst regulators? • Monetising casual gaming via virtual currency, micro-payments… • Setting the optimal taxation levels that will favour the industry’s • Casual/skill gaming as part of the gambling proposition and as a advancements, provide benefits for customers and satisfy the stand-alone model states’ objectives • Casual gaming as an entry strategy into new markets (e.g. Italy, USA) Panel discussion with leading regulators will be followed by interactive David Wang, CMO, Sega Games break-out sessions where regulators will be available for further discussion and in-depth questioning. Marijn Harinck, CEO, United Games Nigel Eccles, CEO, Fanduel Juan Carlos Alfonso Rubio, Coordination Director, Loterías y Apuestas del Estado, Spain 16:00 – 17:30 Spotlight session and break-out discussions: Hans-Jörn Arp, Member of Parliament for the Christian Lotteries meet online gambling Democratic Party (CDU), German State of Schleswig- • Find out how to harness the regulatory changes that enable adding Holstein, Germany online gambling to the lottery proposition Francesco Rodano, Head of Remote Gaming, AAMS Italy • Secure your first-mover advantage and attract players in your country before your global competitors do Morten Ronde, Head Legal Adviser, Danish Gaming Board • Discuss best practice, case studies and plans with your peers from Andrè Wilsenach, CEO, lotteries from around the world Alderney Gambling Control Commission • Analyse opportunities for global expansion Moderated by: John Hagan, Partner, • Find partners with expertise who can facilitate your quick launch Harris Hagan Lotteries from Europe and beyond will present developments and plans for online gambling and be available for in-depth discussions in interactive break-out sessions Lars Runov, Head of Online, Danske Spil Zarko Zuvela, Games Development Director, Croatian Lottery Kevin Gass, Vice President, Corporate Affairs, British Columbia Lottery Corporation
  • 6. Programme Track Two: Regulations and new markets 16:30 – 17:30 Legal roundtables in Expo hall: Join three 20 minute rounds of interactive discussions on legal and business 15:00 – 16:00 Regulations and industry panel: Assessing opportunities in different jurisdictions worldwide the implications of the regulations for the France and Belgium – Thibault Verbiest, Partner, industry and adopting the right market ULYS Law Firm strategy in regulating markets Italy – Quirino Mancini, Partner, SCM Partners • Address the implications of the recent ECJ rulings Germany – Wulf Hambach, Partner, • Local vs. global strategies Hambach and Hambach Law Firm • Will there be a clear split between off-shore operators and those seeking Spain – Santiago Asensi, Partner, Asensi Abogados the local licences? The Netherlands – Justin Franssen, Partner, • Are partnerships with local companies the best way forward as an Van Mens & Wisselink N.V. expansion strategy? UK – Stephen Ketteley, Partner, Berwin Leighton Paisner • Media, lotteries, land-based casinos – who can offer the first-mover Asia – Tom Lippiett, Associate, Berwin Leighton Paisner advantage? Poland – Piotr Dynowski, Senior Associate, Bird & Bird • Creating a value-add for customers in regulated jurisdictions; going beyond bonuses in newly regulated markets where high taxes affect New Jersey – Joe Brennan Jr., Chairman, iMEGA your margins California – Martin Owens, Owner, • Spotlight on France Law Offices of Martin Owens Jr. And more – visit www.eigexpo.com Per Hellberg, CEO, Nordic Gaming Group Isabelle Parize, Chairwoman, Mangas Gaming 17.30 – 18.00 Closing keynote: Connecting your brand and Mark Davies, Managing Director, Betfair vision with today’s and tomorrow’s customer Tjeerd Veenstra, Vice-President, The European Lotteries, • How to build a meaningful and long lasting relationship with your and Director, De Lotto (The Netherlands) customers through your brand Carmelo Mazza, Online Gaming Manager, • What customers are looking for from a brand MAG Consulenti Associati • Lessons learned from past entrepreneurial ventures on delivering on a brand’s promise 16:00 – 16:30 Next in payments: Focus on emerging markets B.J. Cunningham, Serial Entrepreneur and Member, Panel and roundtable discussions with experts: Review alternative payments solutions that address regulatory challenges in difficult markets Council of Business Superbrands Kamran Hedjri, Managing Director, 18:00 End of EiG Conference Day Two CQR Payments 18:30 Expo closes Paul Coxhill, Marketing Director, Ukash 21:00 till late EiG SafeCharge Party in Park Cafe Track Three: Innovation in practice 15.00 – 15:30 CRM, retention and tailoring your customers’ experience to increase their lifetime value • Creating a customer-centric business architecture and deeper understanding of customer behaviour Honestly, I found the 2009 EiG to be • Adapt to changing consumer behaviours the best one EVER--the conference • Leveraging your database to build a more personalised approach to the customer times were intelligently planned, the • Drawing parallels with other industries (e.g. banking, telecoms) and using their best practice conference topics and speakers had Dr. Nicola Millard, Customer Experience Futurologist, me filling up my daytime agenda BT Global Services from top to bottom. If they hadn’t 15:30 – 16:30 What if … Creative thinking for the whole team: Learn from your peers in this engaging planned breaks I never would have and interactive scenario-based format: had one! It feels to me that our What if… Google, Nike, Apple, Tesco, Zynga … launched online gambling tomorrow? industry is about to enter a resurgent Based on what if scenarios … discuss and plan in groups the look and feel time, and I find that Clarion’s events, of the iGaming site for popular and respected brands. This gets you out of your own universe to come up with brand values that you could, and specifically EiG and ICE, are often should, implement into your customer proposition. Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive the pivot points for those deals 16:30 – 17:00 Product innovation in sportsbetting – making and connections that build the the most of in-running betting and catching momentum up. So cheers for that! up with in-play leaders Representative of Betgenius Alex Czajkowski, CEO, eGaming 2.0
  • 7. European iGaming Congress & Expo 19-21 October 2010 Bella Center Copenhagen, Denmark Day Three, Thursday, 21 October 2010 12:30 – 13:30 US industry partnership panel: Devising your market entry strategy and positioning 09:00 EiG registration opens your company to capitalise on the 09:30 Expo opens changing iGaming regulations in the USA – commercial partnerships, stakeholders’ 10:00 – 11:00 strategies and product development to EiG MegaDebate 2 – Future market leaders: Securing your share appeal to the US player in the increasingly competitive marketplace by exploiting technology developments, innovative business models, niche products and • Strategies to establish a foothold in the USA – partnerships, acquisitions, new audiences today’s legal and operational business models • Beating the challenges of localised regulations that tend to favour the • Launching online operations in today’s regulated market to gain mainstream and local brands expertise and be ready for the opening of the US iGaming market • Is it possible to grow through innovation? Finding the balance between • Analysing partnerships as the optimal route to market – how, who innovation and branding and when? • Identifying growth areas and securing your first-mover advantage Michael Brodsky, Executive Chairman, Youbet.com • Going beyond Europe … Frank Pracukowski, Director of Administration, Malcolm Graham, CEO, PKR Foxwoods Development Company Alex Dreyfus, CEO, Chili Poker Paul Matthews, Interactive Gaming Consultant, Co-founder, Lee Richardson, CEO, Boylesports WagerWorks Almir Ribeiro, CEO, Betboo Jim Tabilio, Chairman, Secured American Games Hans Thomas Gross, Chairman, Runningball Moderated by: Adam Rosenberg, Managing Director, Daniel Phillips, CEO, Chartwell Technology Global Head of Gaming Group, Goldman Sachs 11:00 – 11:30 Revival post-EiG party coffee and Track Two: Innovation in practice – Marketing refreshment break – gain forces to network channels and learn even more 11:30 – 12:15 ‘The future is mobile’ keynote case study: Track One: Regulations and new markets – USA in Leveraging the reach of iPhones and popularity of mobile apps to make mobile gambling a the spotlight profitable channel for your business Sponsored by • Thousands of new apps are created every day – how can you claim a stake in this growing market • From 10% to 50% – harnessing the influx of players via mobile and converting them to your regular customers 11:30 – 11:45 North American update: Reconciling • Creating an appealing mobile gaming proposition stakeholders’ interests – drivers and • Innovations in mobile payments obstacles in iGaming regulations in the USA Michael Pollock, Managing Director, Matti Zinder, Managing Partner and CEO, Spectrum Gaming Group Spiral Solutions/Spin3 11:45 – 12:30 USA keynote: Driving the changes for the 12:15 – 12:45 Betable case study: Fully integrating social creation of the federal iGaming regulatory media into your customer proposition and framework – Harrah’s perspective game design • Is gambling compatible with social media? – Analysing why online • Why internet gaming for a land-based casino? – Assessing the pros gambling companies have struggled to harness the potential of social and cons networks and communities • Federal vs. intrastate debate • Key facts and trends you need to know to successfully implement a social • Addressing the risk of customer base cannibalisation media-driven proposition • Identifying the optimal regulatory model • Encouraging transactions in social networks Jan Jones, Senior Vice President, Communications/ Christopher Griffin, Founder and CEO, Betable Government Relations, Harrah’s 12:45 – 13:30 Social media project: Developing a social media strategy for your company • How to replicate Facebook’s success in gambling – getting 400m active The EiG expo was easily the best to users on your site – dream or reality? date, and everyone who is anyone • Benchmark with other consumer brands and implement their best practice in your marketing was in town so the quality of the • Facebook, Twitter, Digg, Youtube … – Where you need to be and where it’s a waste of time meetings was top-notch. Maggie Fox, CEO, Social Media Group Adriaan Brink, CEO, iCoins and MD, 13:30 – 15:00 Lunch in the Expo hall Genesis Consulting, Gibraltar 15:00 Close of EiG 2010
  • 8. EiG Sponsors and Exhibitors Expo rapidly selling out – book now! EiG 2010 Confirmed Sponsors Shake hands and discuss real solutions with over 1500 iGaming professionals with decision making power. Make YOUR products and Lead Sponsor services the first choice for 150+ CEOs of top iGaming operators and don’t let your competitors get ahead of you! Secure your position on the showfloor – with 4 months of profile building and marketing still to go, over 75% of exhibition space at the 9th European iGaming Congress & Expo has been booked by the major iGaming suppliers who are already enjoying the exposure EiG is providing. Supporting Sponsor WE LISTEN TO YOU! NEW BENEFITS FOR EiG 2010; • An advanced pre-conference networking tool and schedule planner to give exhibitors and sponsors the chance to search for who is attending and allow you to quickly and easily arrange your meetings before you arrive at EiG and plan your time more effectively • Shuttle buses to bring you to and from the Bella Centre via the official Supporting Sponsor hotels so that you can save on your taxi trips and fares • Longer expo hours including an extra half day, so that you can maximise your networking and meeting times and fit more into your packed schedule • A second official party on Day One • More refreshments served throughout the conference and drinks on the exhibition floor so you can quench your thirst whenever necessary – we Bar Sponsor Lanyard Sponsor know it’s thirsty work making money! • The café has been moved inside the exhibition hall for snacks and networking meetings Cool new packages still available including: Legal Track Sponsor Innovation Sponsor Pre- EiG Accelerate Party in London Sponsorship • Post-Party Revival Breakfast • Speaker & VIP Lounge Sponsorship • Shuttle Bus Sponsorship • Panels & Roundtables Contact us now! Michelle Dencer-Brown, Brain Mc Donald, Sales Director Senior Sales Executive CEO Dinner Sponsors Panel and Refreshment mdb@clariongaming.com brian.mcdonald@clariongaming.com Break Sponsor +44 (0) 207 370 8639 +44 (0) 207 370 8566 Start-Up Showcase Zone EiG is the place where the iGaming leaders and upcoming new companies meet. For the gaming start-ups looking to gain exposure and seeking Lunch Sponsor Day 2 EiG Safecharge industry’s feedback, EiG offers low-cost exhibition opportunities. Contact the team to find out how you can qualify to be part of this showcase zone. and Panel Moderation Party Sponsor EiG Expo Regulator’s Panel Sponsor Keynote Marketing ENTRANCE MEETING AREA Panel Sponsor CONFERENCE ROOMS LD EiG Mega Debate 2 Payments Panel Sponsor O DELEGATE Panel Sponsor Payments Panel Sponsor LUNCH AREA EiG Mega Debate 2 Keynote Mobile Sponsor Panel Sponsor EIG CAFE SPEED NETWORKING Sold Still available – book your space now
  • 9. EiG Sponsors and Exhibitors EiG 2010 Confirmed Exhibitors Lotteries & Gaming Authority M A L T A C ubeia
  • 10. Confirmed Speakers Highlights from over 30 hours of sessions at EiG: • Engage with state lotteries across Europe at the ‘Meet the Lotteries Spotlight Session’ to expand the reach of your brand and services and grow your B2B business in new markets. • Evaluate the potential of internet gambling for media and entertainment brands by listening to the media CEO panel – find out who to cooperate with and who your competition might be. • Learn about the best practice in launching an online arm of your land-based operations so that you don’t cannibalise your offline customer base. • Successfully implement and monetise elements of mobile, community and social gaming by hearing lessons shared by the operators of social, casual, skill and computer games. • Shape your strategy for 2011 and beyond by learning from the top decision makers and CEOs, including: Gigi Levy, CEO, 888 Holdings Jan Jones, Senior Vice President, Communications/Government Francesco Rodano, Head of Remote Gaming, AAMS Italy Relations, Harrah’s Andre Wilsenach, CEO, Alderney Gambling Control Commission Wulf Hambach, Partner, Hambach and Hambach Law Firm Julie Meyer, CEO, Ariadne Capital John Hagan, Partner, Harris Hagan Santiago Asensi, Partner, Asensi Abogados Melissa Blau, Director, iGaming Capital Jonathan Strock, Director of Gaming and Regulation, Joe Brennan Jr., Chairman, iMEGA Barriere Interactive Gaming Paul Mathews, Interactive Gaming Consultant, Co-founder, Stephen Ketteley, Partner, Berwin Leighton Paisner LLP WagerWorks Tom Lippiett, Associate, Berwin Leigton, Paisner LLP Alexis Murphy, Director, International Investment and Underwriting (IIU) Christopher Griffin, Founder and CEO, Betable Tony Coles, Partner, Jeffrey Green Russell Almir Ribeiro, CEO, Betboo Martin Owens, Owner, Law Offices of Martin Owens Jr. Mark Davies, Managing Director, Betfair Juan Carlos Alfonso Rubio, Coordination Director, Representative, Betgenius Loterías y Apuestas del Estado, Spain Pontus Lindwall, CEO, Betsson Carmelo Mazza, Online Gaming Manager, Piotr Dynowski, Senior Associate, Bird & Bird MAG Consulenti Associati Andreas Ternstrom, Managing Director, Bonnier Gaming Isabelle Parize, Chairwoman, Mangas Gaming Lee Richardson, CEO, Boylesports Nicolas Beraud, CEO, Mangas Gaming Kevin Gass, Vice President, Corporate Affairs, Per Hellberg, CEO, Nordic Gaming Group British Columbia Lottery Corporation Andrew Burnett, Executive Director, Panmure Gordon & Co. Dr. Nicola Millard, Customer Experience Futurologist, Jim Ryan, CEO, PartyGaming BT Global Services Simon Prodger, Marketing Director, PKR Evan Hoff, Director, Capricorn Capital Consulting Malcolm Graham, CEO, PKR Paul Herzfeld, CEO, Casinos Austria Mor Weizer, CEO, Playtech Daniel Phillips, CEO, Chartwell Games Angus Nisbet, Head of Gaming, Rank Interactive Alex Dreyfus, CEO, Chili Poker Hans Thomas Gross, Chairman, Runningball AG B.J. Cunningham, Serial Entrepreneur and Member, Council of Business Superbrands Jim Tabilio, Chairman, Secured American Games Žarko Žuvela, Games Development Director, Croatian Lottery Quirino Mancini, Partner, SCM Partners Morten Ronde, Head Legal Adviser, Danish Gaming Board David Wang, CMO, Sega Games H.C. Madsen, CEO, Danske Spil Richard Flint, Managing Director, Sky Betting and Gaming Lars Runov, Head of Online, Danske Spil Michael Pollock, Managing Director, Spectrum Gaming Group Tjeerd Veenstra, Vice-President, The European Lotteries, Matti Zinder, Managing Partner and CEO, Spin3/Spiral Solutions and Director, De Lotto (The Netherlands) Oliver Zugel, Founder and CEO, Spring City Finance Olivier Ou Ramdane, Director General, EurosportBet Senator Roderick Wright, State of California Tal Riesenfeld, Co-founder and VP Marketing, Eyeview Paul Coxhill, Marketing Director, Ukash Nigel Eccles, CEO, Fanduel Thibault Verbiest, Partner, ULYS Law Firm Frank Pracukowski, Director of Administration, Petter Nylander, CEO, Unibet Foxwoods Development Company Marijn Harinck, CEO, United Games Hans-Jörn Arp, Member of Parliament for the Christian Democratic Mark Blandford, Chairman, Valhalla Investments, Party (CDU), German State of Schleswig-Holstein, Germany Founder of Sportingbet Adam Rosenberg, Managing Director, Investment Banking, Global Justin Franssen, Partner, Van Mens & Wisselink N.V. Head of Gaming Group, Goldman Sachs Simon Burridge, CEO, Virgin Games Moise Serero, CEO Partouche Interactive, Groupe Partouche Michael Brodsky, Executive Chairman, Youbet.com
  • 11. Registration and Essential Information Venue Register now to enter the EiG Accelerate Party (pre-EiG networking party in London) and secure your room in the official EiG hotel. The Bella Center is wonderfully modern and airy congress facility 3 Easy Ways to Register: just south of Copenhagen city centre. It is well connected, being 1. Register online on www.eigexpo.com – quickest and easiest way to book just 5 minutes taxi journey from 2. Call our hotline on +44 (0)207 370 8577 the airport and 11 minutes to 3. Download a booking form available on www.eigexpo.com and fax it to the city centre using the Bella +44 (0)207 370 8562 or email to: anna.pinch@clariongaming.com Center’s very own metro station. Remember: There will be free Pricing information: shuttle buses circulating between the Bella Center and official hotels, Rate type Early Bird Rate Standard Rate Late/Onsite Rate making your EiG experience much (all prices per delegate) (5 Jun to 20 Aug ‘10) (21 Aug to 1 Oct ‘10) (2 Oct ’10 onwards) more comfortable. Individual delegate rate Bella Center Center Boulevard 5 (bookings of 1-2 people €1725 +VAT €1895 +VAT €1895 +VAT DK-2300 Copenhagen S at one time) www.bellacenter.dk Multi delegate rate €1595 +VAT (bookings of 3+ people €1795 +VAT €1895 +VAT at one time) BEST VALUE Expo only €695 + VAT €745 +VAT €745 +VAT Government rate (regulators and €1395 +VAT €1695 +VAT €1895 +VAT politicians only) FEES: All transactions will be processed in Euros. Danish VAT at 25% is payable on all bookings in accordance with Danish tax law. All passes include full admission to the exhibition, all networking events, EiG Kick-off Party, Official EiG Party, free shuttle buses, access to the meeting scheduling system, lunch and refreshments. Hotels Full conference passes entitle delegates to all the above and full access to all 6 tracks over 3 days; full video coverage Hotel accommodation is of each track; enhanced functionality with the meeting scheduling system; and access to the presentations online, NOT included in the delegate made available after EiG. registration fee. Upon Full video coverage of EiG will be provided to all Full Conference attendees free of charge. Expo Hall Only pass confirmation of EiG registration, holders can purchase recordings of EiG conference tracks and should contact the organiser for pricing details. delegates will be sent information about booking rooms at the Lead association official hotel. Book early to secure a room in the official EiG hotel where 300 rooms have been reserved for the early registrants. Media partners and supporting associations Contact our team Delegate enquiries Call our hotline: +44 (0)207 370 8577 bingo Sales enquiries life Michelle Dencer-Brown +44 (0)207 370 8639 mdb@clariongaming.com Brian Mc Donald +44 (0)207 370 8566 brian.mcdonald@clariongaming.com Programme/Speaker enquiries Ewa Bakun +44 (0)207 370 8567 ewa.bakun@clariongaming.com Media and PR enquiries Yeemay Huang +44 (0)207 370 8579 yeemay.huang@clariongaming.com Promotional Code: YHBROC
  • 12. More reasons to book early... Networking opportunities available to you... Read what the attendees of EiG 2009 had EiG Accelerate: Get a head start on your competitors by to say about their experience of the event: schmoozing with key iGaming industry players ahead of EiG. EiG was not like a needle in a haystack it was more like a Register before 15 September haystack full of needles. Moshe Adir, Vegas Kings to start your face-to-face networking at EiG Accelerate EiG is the best event in the world to meet with peers and – pre-EiG party in one of experts in order to share ideas and exchange experiences! London’s most fashionable It is always good to hear we do well in what we do and nightclubs, Boujis. very helpful to realise how we can improve things and EiG meeting scheduling service: An advanced pre-conference networking tool and schedule planner to give you the chance to search for who is learn from the experience of others. attending and allow you to quickly and easily arrange your meetings before Maximiliano De Muro, CEO, Bingon.com and you arrive at EiG. Reserved for advanced registrants only. Enhanced search Mediterranean Gaming LTD functionality for full conference attendees. Official EiG Hotel: With 1500 attendees and 300 rooms at the Crowne Plaza EiG 2009 has a good mix of high quality presentations Copenhagen Towers Hotel you will need to book now to secure your place and new ideas from the conference sessions and power in the most convenient location to get to EiG and enjoy all the after-hours networking there! networking on the expo floor. Sonja Kangas, Head of GameLab, Paf LinkedIn: Expand your network of industry contacts by joining Clarion’s group of industry professionals and experts. Whether you are already in the online gaming business or Day One – for your 24 hour networking: looking to enter, EiG is the must attend event of the year. Expo opens earlier: The exhibition will be open hours earlier this year so Melissa Blau, Director, iGaming Capital you have even more time to see the amazing products and services offered by our exhibitors and network with your peers. EiG 2009 was as productive and sociable as ever. The quality Welcome networking: Traditionally we start early with 3 hours of networking of speakers was excellent and the exhibitors seemed to have before the start of the conference. Be sure to arrive early to register stepped it up a notch this year, with some excellent stands. comfortably and enjoy EiG’s vibe, connect with old friends and make new ones from the start. Leigh Nissim, Managing Director, St Minver Day 1 Opening Drinks: Relax after EiG’s keynotes, discuss the learnings of If you want to engage with the industry as a whole - operators, the day, wander around the expo hall and mingle with key industry players, while having a drink at the Microgaming bar. investors, advisers, suppliers - it really is a must-attend event. Poker Tournament: Relax and network in a fun atmosphere. More details Stephen Ketteley, Partner, Berwin Leighton Paisner LLP TBA at www.eigexpo.com. EiG is an event that constitutes a natural industry New! EiG Kick-off party: Start big with this extra party on Day One. leading position by its impressive number and quality of Day Two – for serious business mixed with serious fun: attendants, speakers and exhibitors. I made some real Official EiG SafeCharge Party: business progress during the event. It was also organised in a highly professional way. Jorgen Larsson, Founder, AhaBingo, Playzeek, onGolf and esn The biggest and best iGaming Start-Up LaunchPad is one of the most interesting party of the year in the heart events of the year. It is great to be exposed to fresh ideas of entrepreneurial, chic and and hear from entrepreneurs who are really putting vibrant Copenhagen. The venue themselves out on a limb. You can make more contacts this year is Park Cafe, one of Copenhagen’s top bars and and have more constructive meetings in the three days of nightclubs. Comfortable, but EiG than in six months of phoning and flying around the smart and clubby, Park Cafe will continent for individual business development meetings. give EiG party attendees room Dave McDowell, CEO, FSB Technology (UK) Ltd, UK to do what they do best – make connections, do business and have fun! Plus: Speed Networking: Your perfect opportunity to quickly meet new people you can follow up with during or after the event. Get your message across to the maximum number of attendees. Microgaming Expo bar: As always your focal point for meetings, business and relaxation. Register online now on www.eigexpo.com