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2012 programme lo-0

  1. 1. EiG Fira, Barcelona 16-18 October 2012Unravelling EuropeaniGaming The 11th European iGaming Congress and Expo Fira, Barcelona 16 - 18 October 2012 Lead Sponsor For more details and to register visit eigexpo.com Totally Gaming
  2. 2. Unravelling European iGamingEach year EiG serves as a melting pot at which iGaming CEOs and thought leadersmix with regulators and the brightest new market entrants. 2012 is no exception asEiG returns to its spiritual home in Barcelona across 16th – 18th October.Courtesy of a compelling mix of panel discussions, case studies and brainstorming sessions, the 11th European iGamingCongress and Expo will dissect the social gaming phenomenon and drill down to understand its value as a playeracquisition and retention tool as well as a new business model. Also find out about monetisation models, playermigration strategies, new business opportunities, regulations, the opening of new markets and a whole lot more,over three days of exhilarating learning and priceless networking, featuring 30 hours of sessions spread across fivethemed conference theatres, meeting rooms and networking zones.Keynote Theatre Regulatory ForumWith a keynote by the founder of T ravelocity.com, Terry Engage with regulators and legal experts to find out plans forJones, and a stellar line-up of gaming CEOs, including Norbert international liquidity, regulatory co-operation and enforcement.Teufelberger of bwin.party and Mor Weizer of Playtech. Investing in iGaming TheatreRising Stars of Gaming Theatre: Social, With investors in early stage and mature companies and start-Mobile and Start-Ups ups – these panels will examine the investment climate andLearn from (and partner with) experts from the social and advise on the best ways to get financed.mobile gaming industries. Plus the newest start-ups pitching for And don’t miss:investors as part of the 5th EiG Start-Up Launchpad. EiG ExpoStrategy in Regulated Markets Think Tank Featuring over 80 exhibitors showcasing the latest productsSecure first-mover advantage, ensure fair, efficient and enforced and services for the iGaming industry.regulation and improve the localisation of your proposition toexpand globally and grow your customer base. EiG Start-Up Zone Looking for new ideas? Visit the Start-Up Zone on the Expo floor where many eager start-up companies await you.Join around 1,700 of the industry’s most progressive minds in oneof Europe’s most attractive cities – you are guaranteed to be in thevery best of company.Fira, Barcelona • 16 - 18 October 2012
  3. 3. Talking Heads Totally GamingHere is a selection of just some of EiG’s key influencers. Visit eigexpo.com for a full list of speakers. Mark Blandford Mor Weizer Chairman, Valhalla Investments and Founder, CEO, Playtech Sportingbet Michael J. Jones Terry Jones Superintendent, Founder, Travelocity.com and Chairman, Illinois Lottery Kayak.com norbert Teufelberger Gigi Levy Co-CEO, bwin.party Venture Investor, former CEO, 888 Holdings digital entertainmentDay One, Tuesday, 16 October 14:15 - 15:00 Innovation in iGaming: finding and fostering OPEnInG HOURS AnD nETWORKInG BREAKS innovative spirit in a maturing industry • Assessing how innovative the gaming industry really is 09:00 EiG registration opens • Spotting the latest innovations – which ones have really made a difference in the last year 12:00 EiG Expo opens • Spotting the future innovations – who is innovative and what trends to look out for 13:00 EiG Conference opens • Nurturing innovation in the company – creating and evolving the business to encourage innovative thinking that brings results 15:00 – 15:30 Coffee and networking break Gigi Levy, Venture Investor, former CEO, 888 Holdings 17:00 – 19:00 Networking reception in the Expo hall 15:30 - 16:30 Keynote panel and Question Time: taking full advantage of offline, online, mobile and social to provide a 19:00 End of EiG Day One universal gaming experience to players • Best practice in leveraging the offline and online integration KEynOTE THEATRE • Creating a 360 degree view of the player • Regulatory convergence – what are the optimal regulatory models for a fully integrated, cross-segment and cross-platform gaming business • Strategies to incentivise platform convergence internally13:10 Chairman’s opening remarks: digital Pay2Play • What opportunities does the rise of social gaming offer to gaming?entertainment – is it time to bet the world again? Mor Weizer, CEO, Playtech Jaime Estalella, COO, CodereAndrew Burnett, Executive Director, Investment Banking, norbert Teufelberger, Co-CEO,Panmure Gordon & Co. bwin.party digital entertainment13:25 - 14:15 Outside industry keynote: engaging with digital Per Widerstrom, Managing Director, Interactive,consumer in the multi-channel world Gala Coral• Understanding how consumer interaction evolves in the digital economy George Zenzefilis, General Director,• Creating a meaningful dialogue with a consumer in a mass-market model Intralot Interactive• Implementing online tools that will enable further consumer engagement with Henry Birch, CEO, William Hill Online the brand Moderator: neil Goulden, Chairman Emeritus, Gala Coral• Increasing loyalty through a multi-channel approach 16: 30 - 17:00 One-to-one with the top gaming CEOs - your 5• Leveraging the rise of social networks as another channel to reach out and minutes of mentorship and inspiration keep dialogue with your customers Ask the key industry influencers for their predictions and plans forTerry Jones, Founder, Travelocity.com and Chairman, social gaming, mobile, geographical expansion and regulatoryKayak.com future in Europe. For more details and to register visit eigexpo.com
  4. 4. Is Social Casino just a fad? by Bret Terrill, Founder, 12GigsAt the moment, it feels like the entire casino industry is feeling the allows real-money gaming onto their platform. It has the potentialpressure to move into social (i.e. Facebook). With the giant-sized to make new giants in the casino industry overnight as it did withacquisitions of DoubleDown by IGT and Playtika by Caesars, Zynga in online games.some of the big players have already made their bets. And yet atthe same time, Zynga – the dominant player in social gaming – However, no one is looking at social casino as a threat, buthas a stock price that has dropped half of their IPO price, largelythe fact is it could be a major one. If you look at the playerdue to Wall Street’s concerns about the sustainability of the demographics of three of the biggest social slots games onbusiness. Over the past year, Zynga’s userbase on Facebook Facebook – Slotomania, Doubledown, and Best Casino – you’llhas steadily decreased. see the largest portion of the players are the same players you’d see sitting in front of a slot machine in aOne glaring exception to Zynga’s decreasing land-based casino – women over 46 yearsuserbase is T exas Holdem Poker, whose of age. The key question that has yet touserbase has held steadily at about 7 be answered is whether playing for virtualmillion daily players over the last three currency is a good-enough substitute ofyears. If anything, social casino appears The key question that an experience for playing for real money.to be where Zynga sees sustainability and has yet to be answered is Most people in the casino industry wouldthey are already staking their claim. Zynga scoff at the idea that playing for virtualannounced early this year that they will be whether playing for virtual money is as compelling as real moneyreleasing a suite of casino games in 2012, inaddition to the release of Zynga Bingo and currency is a good enough gambling.can’t understand why people play industry But frankly, most of the casinoZynga Slots. substitute of an experience virtual currency casino games in the first place and this lack of understanding shouldBut what about real-money casino for playing for real money. terrify them.companies; how large should betheir bets on social? A social gaming pioneer and ex- Zynga executive, Bret currently runsMain gaming operators are looking at social a mobile-social games company incasinos primarily as an opportunity for acquiring new players to San Francisco. He will be speaking at EiG, which has atheir existing real-money offerings. The more far-sighted ones special focus on Social Gaming throughout the threeare eyeing the goldrush that will occur if and when Facebook days of the event. For more details visit eigexpo.comFira, Barcelona • 16 - 18 October 2012
  5. 5. Day Two, Wednesday, 17 October Totally Gaming 11:00 – 12:00 Social gaming vs. gambling: comparing consumerOPEnInG HOURS AnD nETWORKInG BREAKS behaviours, player metrics, game mechanics and regulatory landscape to define the level and scope of cooperation09:00 EiG registration opens between the two sectors • Understanding differences in consumer profiles, patterns, motivations and09:30 EiG Expo opens preferences in social gaming and gambling • Comparing Business Intelligence and player metrics tools and how they’re09:30 – 10:00 Morning coffee and refreshments used to test and fine-tune the game • Understanding the revenue models and virtual currency economy vs. real-13:00 – 14:30 Lunch break money gambling • Will there be a regulatory convergence between social gaming and real-14:00 – 15:15 Social Gaming Happy Hour – book in money gambling?advance! • Can virtual currency be a model adopted by gaming operators as a way to monetise more casual players and appeal to new demographics?15:30 – 16:45 Payments and US iGaming Happy Hour – • Assessing the viability of hybrid operator models - could they be a future?book in advance! Raf Keustermans, CEO, Plumbee Dave Bezahler, President, Blitzoo Games17:00 End of EiG Day Two Jens Bader, Chief Commercial Officer, Paysafecard21:00 until late Official EiG SafeCharge Party Deane Short, Director of Strategy and M&A, Betfair Moderator: Hal Bringman, Founder and President, nVPR 12:00 - 13:00 Break-out sessions: engage with like-minded RISInG STARS OF GAMInG colleagues in interactive discussions led by experts THEATRE: SOCIAL, MOBILE BREAK-OUT SESSIOn 1: AnD START-UPS Creating a truly social and viral game: social game mechanicsin partnership with and monetisation tools - case studiesChairman: Hal Bringman, Founder and President, nVPR • Find out key game mechanics’ elements that are behind the success and customer growth of social casino-style games on Facebook09:30 – 10:30 Figuring out the value of ‘social’ for gaming: player • Look at examples of successful social casino and bingo gamesacquisition tool or a new business model? • Discover the fine-tuning of the game based on the customer behaviour and• After the success of poker and bingo, is ‘social’ the next frontier set to shake feedback up the iGaming industry? Jim ying, SVP, Publishing, 6waves• Assessing the value of social networks as a cheap player acquisition tool - Bret Terill, Founder, 12Gigs what are the opportunities to cross-sell gambling (whether online or offline)• Understanding the potential of converting consumers from social to iGaming BREAK-OUT SESSIOn 2: - what is the best practice?• Harnessing the continuing rise of social commerce and social proof Player conversion strategies: free-to-paid model and beyond.• Implementing and making the most out of social analytics Is the social player convertible to gambling? Hear contrasting• Building player loyalty through social networks views, discuss and decide• Is gambling industry underestimating the threat and/or potential of social • Assessing the potential for converting players from the free-to-play model gaming? Is there a cannibalisation threat posed by social gaming? to real-money gamblingSimon Collins, Partner, new Game Capital • What are the marketing and game design tools for successful playerMatteo Monteverdi, President, Lottomatica Betting conversionand Interactive, EVP Sales and Marketing Services, • What tools can the social gaming developers learn from gambling to further monetise the players?Lottomatica Group ItalyDaniel Burns, Director, Carbon Group Andrew Hughes, CEO, AbZorba GamesMatt Davey, CEO, nyX Gaming Group Chris Drake, Head of Interactive, Praesepe plcKeith O’Loughlin, CEO, Boyle Sports Online Simon Smiley, COO and Co-Founder, Bejig David Gutierrez, Phd, Data Scientist, Kontagent10:30 – 11:00 EXCLUSIVE FOR EiGPresenting the outcomes of an in-depth research project onthe colliding worlds of social gaming and iGaming: where dothe business, players and games converge and where do theydiverge?Find out the outcomes of the research project, conducted by the leading socialgame analytics firm Kontagent exclusively for EiG, on the widely discussed and We’re happy to support EiG as lead sponsor foranticipated convergence between social gaming and online gambling. Gainanecdotal information gathered during industry interviews and hear data-driven the fourth year in a row. The show provides usfacts collected through user analytics and data crunching. with a great opportunity to make connectionsContribute to the project by answering the survey athttp://ktgt.co/social-casino-survey and find out more at www.eigexpo.com. with new markets and partners.David Gutierrez, Phd, Data Scientist, Kontagent Mor Weizer, CEO, Playtech For more details and to register visit eigexpo.com
  6. 6. Day Two, Wednesday, 17 OctoberBreak-out session 3: • How does the regulatory debate evolve – what regulatory challenges lie ahead in markets where licensing already works and how the technologyUnderstanding how social trends are transforming user developments influence the regulatory debate?experience and propositions in sportsbetting Simon Burridge, CEO, Virgin Games• sportsbetting a social activity in terms of user behaviour and Is Magnus Silverberg, CEO, Betsson demographics? Malcolm Graham, CEO, PKR• Examining challenges in marrying social with sportsbetting: differences in player demographics, skill element required to bet, event based betting vs. 11:30 - 12:30 Regulators’ panel: assessing the appetite amongst constant engagement in social gaming European regulators to respond to the industry’s calls for• Looking at innovative ways that leverage social in the sportsbetting regulatory cooperation and shared liquidity environment, such as virtual currency betting, pools and peer-to-peer betting • Reviewing positions of European regulators on regulatory cooperationMatt Cullen, President and Chief Business Development • What efforts are being taken by the European institutions, such as theOfficer, Gamingo European Commission, to foster deeper co-operation between gamingChristoph Jenke, COO, CrowdPark regulators?Mickey Kalifa, Corporate Development Director, Sportech • What areas could be and should be subject to further regulatory cooperation and information-sharing?Moderator: Altay Ural, Advisor to consumer internet • Regulatory enforcement – what measures are being implemented bybusinesses regulators to ensure compliance with the licensing rules? Francesco Rodano, Head of Remote Gaming, AAMS Italy14:00 – 15:15 Social Gaming Happy Hour: open to like- Peter Naessens, Head of Regulatory Advice Unit,minded professionals with interest in the emerging Research Development, Belgian Gaming Commission Birgitte Sand, Director, Danish Gambling Authoritysocial casino space and exploring the continuing Carlos Hernandez, Deputy Director General, Generalconvergence between social gaming and gambling. Direction for Gambling Regulation, SpainDrinks and refreshments will be served. André Wilsenach, Executive Director, Alderney GamblingLimited availability – book in advance. Control CommissionSponsored by: 12:30 - 13:00 Interactive country roundtables with the regulators: engage with key regulatory authorities, shape the creation of regulatory and compliance frameworks and get your questions15:00 – 17:00 Start-Up LaunchPad: Up to five exciting start-ups answered in these highly focused, roundtable discussionspresent their revolutionary propositions to pitch for investment 14:30 - 15:30 Break-out sessions: engage with like-mindedand industry recognition and to claim their stake as 2012 colleagues in interactive discussions led by expertsindustry innovators Break-out sessions will take place in meeting rooms for more focused learningJudging panel includes:Edward Pfeiffenberger, Managing Director, Break-out Session 1:Venatus InteractivePhil Cronin, CEO, Tombola Ensuring regulatory enforcement in a post-regulationMark Blandford, Chairman, Valhalla Investments and environmentFounder, Sportingbet • Realising the importance of regulatory enforcementUri Levy, VP Business Development, Playtech • Reviewing the effectiveness of the measures already taken by variousModerator: Melissa Blau, Director, iGaming Capital jurisdictions: payment and IP blocking, penalties on the players ...Are you a start-up interested in applying? Submit your proposal at • Cooperation between regulatory bodies to identify and penalise non-www.eigexpo.com compliant businesses in the world of highly fragmented regulation Birgitte Sand, Director, Danish Gambling Authority Regulatory Forum Rolf Francis Sims, Senior Legal Advisor, Ministry of Culture Norway Giulio Coraggio, Senior Associate, DLA Piper Italy10:00 - 10:30 Keynote: transitioning to regulated US iGaming Break-out Session 2:Mark Lipparelli, Chairman, Nevada Gaming Control Board Payments panel: improving acceptance rates for online10:30 – 11:30 Unravelling European iGaming: implementing a payments in regulated marketssuccessful legal strategy to influence the future of iGaming, Jonathan Vaux, SVP, Europe Relationship Management,challenged by increasing regulatory fragmentation Visa• With the excitement and promise for growth offered by potential regulation David Sparks, Head of Payments, Sportingbet of iGaming in the USA, what are the long-term plans and commitment for Visit www.eigexpo.com for full speaker line-up Europe?• What markets to look at next within Europe? 15:30 – 16:45 Payments Happy Hour: open to like-• there a need to move the current debate to post-regulatory compliance Is and enforcement? minded professionals with interest in innovative and• With the fragmented marketplace and diverse interests, is there a way to alternative payment solutions, with special focus come up with a common approach to regulation, taxation, compliance and on new and fully localised propositions. Drinks and enforcement? refreshments will be served.• What are the acceptable regulatory and compliance models and how to communicate them effectively to politicians? Limited availability – book in advance.Fira, Barcelona • 16 - 18 October 2012
  7. 7. Totally Gaming Strategy in Regulated Markets Think Tank10:00 – 11:30 Succeeding and thriving in regulated markets:drawing from experiences of both global iGaming brands and EiG provides a very good opportunity tonew entrants to iGaming from local markets catch up with what’s going on in the industry.• Assessing the importance of your global and local brands in regulated markets Norbert T eufelberger, Co-CEO,• Reviewing the performance of recently regulated markets so far – what’s worked and what hasn’t bwin.party digital entertainment• Partnerships, joint-ventures and acquisitions as a way into the market• Marketing budget vs. innovative approach – what plays a bigger role in securing the first mover advantage?• Localisation of products and brands – how to get it right? 11:30 - 12:30 ‘Land-based to online’ panel: leading land-based• Understanding and responding to the local customers’ gaming behaviours suppliers’ strategies for cross-platform gaming and motivations • Marrying online and land-based – are they separate business models or just• Challenges for global brands: separate channels? - e-adapting your systems to comply with anti-fraud, AML and responsible R • Understanding how consumers interact with various channels and gaming measures leveraging that knowledge to provide a smooth experience across all - ebuilding your product and marketing offers considering the higher cost R channels of operating in a regulatory environment and tighter margins • What are the prospects for offline-to-online player conversion and vice- - mportance of setting up local teams that can react quickly to regulatory I versa changes • Strategies and tools to extend the customer gaming experience acrossSonia Carabante Flores, General Manager, eGaming, Cirsa platforms and channels – examples of what’s worked and what hasn’tJohn Krehbiel, Business Development Manager, Winamax • How is social gaming being leveraged in the land-based environment?Wilhelm Huber, Director of International Markets, Alexandre Dreyfus, Senior Consultant of iGaming, BallyWilliam Hill Technologies, Inc.Sacha Michaud, Country Manager Spain and Portugal, Visit www.eigexpo.com for full speaker line-upBetfair President, JDigital 14:30 – 15:00 Lotteries and iGaming: pioneering the onlineFabio Angeli Bufalini, General Manager Italy, Betsson gaming debate in the USA – the Illinois experienceBen Dale, International Development Director, Ladbrokes • lotteries, gaming, and iGaming: a different view US • The impact of Internet lottery sales on existing retailers. The potential for growing the player base • Differences between iGaming and lottery customers – motivations and expectations • Why did the legislature seek to have iGaming be a division of the lottery? The importance of building confidence amongst the policy-makers and consumers • the Illinois iGaming bill a threat to other gaming stakeholders? Is EiG represents a very Michael J. Jones, Superintendent, Illinois Lottery good cross-section of 15:00 – 15:30 Partnership as a way to enter the lucrative US the private industry: it’s market: understanding US stakeholders’ requirements • Understanding how much of the existing know-how in the online gaming very interesting to hear sector is transferable in a fully regulated US environment from both operators • • Federal or State regulation – implications for your partnership Defining the ‘suitability’ requirement and regulators, and to Steve M. Bodmer, Deputy General Counsel, Pechanga see what is going on in Indian Reservation the business. Peter Naessens, 15:30 – 16:45 US iGaming Happy Hour: open to like- minded professionals from the USA and rest of the Head of the world with specific interest in building partnerships Regulatory in the transition to regulated US iGaming. Drinks and Advice Unit, refreshments will be served. Limited availability – book in advance. Belgian Gaming Commission For more details and to register visit eigexpo.com
  8. 8. Day Three, Thursday, 18 October BREAK-OUT SESSION 2:Opening Hours and Networking Breaks Mobile debate: Will html5 win over the app store?09:00 EiG registration opens • With restrictions put on gambling-related applications in app stores, is html5 industry’s best bet?09:30 EiG Expo opens • Assessing the customer experience in apps vs. html5 for various verticals • Addressing the distribution challenges in the adoption of html513:30 – 15:00 Lunch break Richard Hewitt, Head of Mobile, Betfair Visit www.eigexpo.com for full speaker line-up15:00 End of EiG 2012 11:10 - 12:10 Social gaming platforms: smartphones and tablets as the next frontier of social casino-style gaming Rising Stars of Gaming • Going beyond Facebook to create social games that are successfully distributed across multiple platforms – web, smartphones and tablets Theatre: Social, Mobile • Understanding the current market conditions for Facebook game developers – what are the economics and competitive landscape? and Start-Ups • What other social networks are worth considering beyond Facebook? • Building a casino vertical social networkin partnership with • What game mechanics should be implemented for a social game to be successful on smartphones and tablets?10:00 - 11:00 Breakfast break-out sessions: • Convergence of social casino with online gambling – will social dominateBREAK-OUT SESSION 1: gambling or will we see MA activity and partnerships? Gerard Cunningham, CEO, KoolbitIs the regulation of the social gaming space a possible scenario? Hussein Chahine, CEO, Yazino• What is the regulatory oversight for social gaming now? Rich Roberts, CEO, Slingo• What restrictions you need to be aware of when offering social games on Sharon Tal, CEO, DragonPlay various platforms• Definitions of social gaming, gambling and problem gambling and their importance for the regulatory oversight• Discussing player protection in social gaming• Regulatory and legal implications of co-operation and acquisitions between real-money gambling and social gamingMarcus Whalen, General Counsel, King.comStephen Ketteley, Partner, DLA Piper UK LLPWes Himes, Managing Director, Policy Action EiG is the single best industry networking opportunity of the year which is why I make sure that I don’t miss it. It provides a great place for serious discussions and for making new connections. Several of my investments came about as a result of connections made at EiG. The start-up Launchpad is the best industry opportunity for me to spot new trends and interesting companies. Mark Blandford, Chairman, Valhalla Investments and Founder, SportingbetFira, Barcelona • 16 - 18 October 2012
  9. 9. Totally Gaming12:10 - 13:10 The future of gaming and betting on mobile devices:leveraging advancements in smartphones and tablets to Investing in iGamingenhance gaming experiences of your customers and create an Theatreintegrated, single view of your brand• Predicting the future growth in gaming-related transactions and what role will 10:00 – 11:00 Breakfast session: iGaming founders and mobile devices play? Will PCs be replaced by mobile, smartphones and/or tablets? innovators mentorship• Understanding how consumers interact with various mobile devices to In this interactive, interview-style format, start-ups ask iGaming founders for optimise their experiences mentorship and advice on how to infuse more innovation in the industry and• Taking advantage of a complimentary role that tablets assume in gaming – succeed commercially what opportunities that offers? • today’s industry innovative? Hear the iGaming pioneers views on Is• Multi-screen experiences – integration of mobile devices with TV and its innovation in the marketplace impact on the entertainment spend • Find out what challenges today’s start-ups face and how experienced• Reaching out to completely new customers via the mobile channel iGaming experts would address them • Discover trends to be leveraged by the industry by both iGaming pioneersFintan Costello, Industry Head – eGaming, Google and start-upsRichard Flint, Managing Director, Sky Betting and Gaming Jez San, Founder and President, PKRMark Jones, Managing Director, Rank Interactive Mark Blandford, Chairman, Valhalla Investments andTom McDonnell, Commercial Director, Monterosa Founder, SportingbetRoberto Savio, Senior Director of Interactive, Bally Simon Collins, Founder, CashcadeTechnologies Inc. Ed Ware, Founder and CEO, 32Red plc13:10 – 13:30 Drawing inspiration from other industries: how Moderator: Nick Lynes, Managing Director,online dating uses social networks to improve customer TopJack Gamesacquisition Discussion followed by a tour of the Start-Up zone at 11:00• Exploring analogies and synergies between social networks, online dating 11:30 – 12:30 iGaming in the eyes of investors: evaluating and online gaming sectors business climate for raising capital, valuations and MA• Gamification of social networks and what it means for the industry: improving virality, emphasising the ‘human’ element of the experience, user • Inside the investors’ minds – what are the biggest growth opportunities profiling investors are currently looking for and what trends are impacting valuation: new products, new markets, regulation• Understanding user profiling on social networks • Pros and cons of regulation from the investment perspective• Using the consumer information to deepen customer relationship • Reversing the negative impact of political uncertainty on industry• Socialisation of the digital business as a global internet trend investmentsGloria Diez, COO, Mamboo.com and Founding Member, • Reviewing current financing opportunities – options for listed companies andBadoo.com medium and small-sized organisations • Company valuations and what metrics are important • What new regulatory changes are exciting investors and which markets are they shying away from? • MA landscape – pitfalls and challenges Social gaming is the single most David Bains, Director, Global Leisure Partners Roberta Ciaccia, Analyst, Exane PNB Paribas important opportunity, and possibly Robin Chhabra, Head of Strategy and Corporate Development, William Hill the only threat, to the iGaming industry. Yazino believes that the future of gaming lies in synchronous game play accessible anytime, anywhere, and that smartphones and tablets will deliver the future of these social interactive experiences. EiG, with the series of sessions focused on social gaming and innovation, is committed to demystify this phenomenon, which is why I’m really excited to be involved this year as a speaker to discuss with the industry how the two sectors either converge or compete. Hussein Chahine, CEO, Yazino For more details and to register visit eigexpo.com
  10. 10. Every sales channel has now become a service channel Terry Jones Founder, Travelocity.com and Chairman, Kayak.comTerry Jones founded T ravelocity.com in 1996 and led the company to become a multi-billion dollar company that pioneered the use of the online channel in the travel industry.He attributes its success to the company’s ability to listen to the customer via all availablecommunication channels and to the effective use of CRM.Terry often brings up the differences between Travelocity and “You need to listen to your customer, listen to what’s going on,Kayak (where he is currently chairman) when pointing out listen to data”, advises Terry.the need for simplicity to make it easy for the customer toexplore as one of the 8 stages of building a meaningful How do you listen and make the best use of that data? Finddigital relationship (attraction, curiosity, out at EiG as Terry delivers hisexploration, learning, trust, return, deepen keynote speech on building a digitaland rekindle). relationship in a multi-channel world on 16 October.Customer relationship is key. “Thepurpose of the sale is not just the T erry Jones is a travel industry veteran,sale; it’s to obtain the customer, You need to listen to your known most as founder of Travelocity.and to have a longer relationship customer, listen to what’s com and chairman of Kayak.com. Hewith the customer”, T erry repeats also worked as CIO at Sabre Inc and heldas a mantra. And social media – a new going on, listen to data various positions at American Airlines.powerful tool that didn’t exist in the He currently advises companies on theirearly days of T ravelocity – is all about transition to digital economy. His client listcreating that relationship, conversation and dialogue. What’s includes a large casino that needed help with its strategy tomore, social media is now part of every stage of the attract more customers in Asia. His son is a game designer atcustomer relationship and so is customer service. EA, making gaming a frequent topic at the dinner table.Fira, Barcelona • 16 - 18 October 2012
  11. 11. Totally Gaming Simplicity is the ultimatesophistication. Leonardo da Vinci (1452 – 1519) For more details and to register visit eigexpo.com
  12. 12. networking Opportunities at EiGyour Full Conference pass at EiG guarantees you access to a host of networkingopportunities to ensure you enjoy maximum value from your time at the event, including:Brainstorming sessions at EiG Themed ‘Happy Hour’ Gatherings –• Get one-to-one with top iGaming CEOs following the CEO Wednesday, 17 October panel (Tuesday, 16 October) • Social Gaming Happy Hour• 3 brainstorming break-out sessions on social gaming • US iGaming Happy Hour (Wednesday, 17 October) • Payments Happy Hour• Regulators’ roundtables – your 30 minutes to engage with Book your place at these themed networking gatherings in regulators available for follow-up discussions after the advance (as places are limited). For more information, visit Regulators’ panel (Wednesday, 17 October) eigexpo.com/networking.• Break-out breakfast themed meetings that will explore topics (open to all EiG delegates; priority offered to Full Conference pass holders) such as html5 vs. apps, platforms for social gaming and starting up an iGaming business (Thursday, 18 October) EiG Socials Parties (for Full Conference pass holders only) • Kick-off social on Monday, 15 October • EiG Opening Drinks Reception in the Expo Hall on Tuesday, 16 October • Official EiG SafeCharge Party on Wednesday, 17 October (open to all EiG delegates)3 Easy Ways to Register for EiG 2012 Register online at Call our booking hotline on Download the eigexpo.com +44 (0)207 384 8113 booking form online at eigexpo.com and return it via email to sam.chance@ clarionevents.comPrices (all prices are per delegate) Early Bird Rate Standard Rate Onsite Rate (Ends Friday 3 August) (Ends Friday 28 September) Full Conference Pass €1,699 €1,799 €1,899 Expo Only €599 €699 €799FEES: All Transactions will be processed in Euros. VAT is payable on all bookings in accordance with the tax law in Spain at 18%.Fira, Barcelona • 16 - 18 October 2012
  13. 13. Barcelona GuideEiG 2012 has returned to its spiritual home at Fira, Barcelona, SpainGran Via 8, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat (Barcelona)Official EiG Hotel: Catalonia FiraStay where all the action happens after the official EiG hours. Book your EiG place now to access our official hotel booking systemwith special preferential rates.EiG has a real affinity with both the venue and the host city of Barcelona - one of the most dynamic and modern European cities.With stunning beaches, world-class museums, bountiful shopping opportunities, sizzlingnightlife and the uniquely preserved medieval Barri Gòtic - Europe’s best preserved Gothicquarter - vibrant, chic Barcelona is the epitome of European cool. Here are just a fewhighlights. Sagrada Familia Parc de la Ciutadella The enduring symbol of the City and its A verdant oasis in the City Centre and Modernista legacy is this Basilica, Antoni Gaudí’s Barcelona’s largest park. Home to a zoo, The piece de resistance. Gaudí dedicated the last Natural History Museum, Catalan Parliament 40 years of his life to the project and is buried Buildings, a boating lake and a bandstand, there is beneath the nave. This is a must-see on anyone’s always something to keep you occupied. Barcelona to-do list. La Pedrera Fundació Joan Miró A UNESCO World Heritage Site, La Pedrera An incomparable blend of art and architecture, meaning ‘the stone quarry’ was the last showcasing the work of Joan Miró, one of secular building designed by Antoni Gaudí. Catalonia’s greatest 20th century artists. The This magnificent feat of architecture is one of museum itself was designed by Josep Lluís Sert Barcelona’s best loved buildings and now hosts and is known as one of the greatest museum three exhibition spaces including a dedicated buildings in the world. museum to Gaudí’s work. Barcelona Cathedral La Rambla Dominating the heart of the old town is the Barcelona’s beautiful centrepiece and thriving magnificent Gothic cathedral whose construction pedestrian thoroughfare. Street performers, first began in 1298. The museum, housed in the food kiosks, bars and restaurants line the main 17th century chapterhouse, includes paintings street and is the place to see and be seen in and sculptures by Gothic masters Jaume Huguet, Barcelona. Bernat Martorell and Bartolomé Bermejo. Park Güell Museu FC Barcelona This magical, fairy-tale escape from the bustling For any lover of football, a visit to the Camp Nou city centre is another of Barcelona’s must-see is a must. The tour begins with a walk through the attractions. Designed by architect Antoni Gaudí, players’ tunnel to the dugouts and moves on to the park embodies everything that Gaudí is the away team changing room before heading up famous for and boasts stunning panoramic views to the President’s box where they hold a replica of Barcelona and the sea beyond. of the European Cup, one the highest prized trophies in European football. For more details and to register visit eigexpo.com
  14. 14. be e g G y ac kin re e fo th Eid a p l Ta WrB WrB Barcelona Barcelona 15 October 2012 15 October 2012 Learn from the experts at WrB F ollowing the opening of the Spanish iGaming industry on Survive and thrive 5 June 2012, understanding what’s next on the horizon is With 53 licences issued, companies will have to survive and paramount for the entire market. In his opening keynote for thrive with the adoption of smart marketing investments. Willem WrB Spain, Mr. Enrique Alejo Gonzalez – General Director van Oort, Chief Executive Officer of Gran Via Online and Sacha of the Gaming Regulation – will review the effectiveness of the Michaud, Country Manager for Betfair Spain Portugal and Pres- new Spanish regulatory framework at this one-day, in-depth brief- ident of Jdigital will talk about the essential tools for success in a ing, which is the first of its kind in the post-licensing environment. competitive market. Listen to leading experts In-depth focus Join us at the event to listen to leading experts discuss the Co-located with and taking place the day before the European changes in legislation on a regulators’ roundtable and discover iGaming Congress and Expo (EiG) in Barcelona, WrB Spain will how the country will harmonise legislation across the country’s focus on regulatory changes and EiG will provide you with an in- gaming regions. depth focus both on the Spanish iGaming industry and across Hear the views of local industry panellists such as Sonia Cara- Europe as a whole. bante Flores, eGaming General Manager for Cirsa and Juan Bar- rachina, Director - Online Division for Egasa and their opinions on Combined EiG and WrB Spain packages available. expanding the nations gaming offering to include slots. Visit www.wrbriefing.com/spain for details. For the full speaker list and more information go to wrbriefing.com/spain Enrique Alejo Sacha Michaud, Willem van Oort, Sonia Carabante, Ian Ince, Head of Juan José López, Gonzalez, General Country Manager CEO, Gran Via Online eGaming General Regulatory Projects, Project Manager, Director, Gambling Spain Portugal, Betfair Manager, Cirsa Sportingbet vivelaSuerte.es Regulation and President, Jdigital Series Supporting Sponsor: Totally Gaming Supporting Sponsor:
  15. 15. Totally GamingA message from EiG’s lead association For three days in October, EiG 2012 will be the centre of the online gambling community, as it has been for more than ten years now. For new entrants, it continues to offer unparalleled networking opportunities, with the potential to enhance company strategy as well as individual careers. For regulators and industry veterans it is the one event to guarantee top level dialogue with senior industry figures. Clive Hawkswood, Chief Executive, Remote Gambling AssociationSponsors ExhibitorsMedia Partners For more details and to register visit eigexpo.com
  16. 16. Totally Gaming The 11th European iGaming Congress and Expo Fira, Barcelona 16 - 18 October 2012For more details and to register visit eigexpo.com