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Young & Rubicam

Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

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Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

F ck the excuses

F ck the excuses

F ck the excuses

Young & Rubicam

Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

Design until you bleed

Design until you bleed

Design until you bleed

Young & Rubicam

The art of compromise

The art of compromise

The art of compromise

Young & Rubicam

Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

Actions speaks louder than meetings

Actions speaks louder than meetings

Actions speaks louder than meetings

Young & Rubicam

Talk less say more

Talk less say more

Talk less say more

Young & Rubicam

Think deeply shallow

Think deeply shallow

Think deeply shallow

Young & Rubicam

Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study. The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies. Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing. Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.

Topic: North Texas | Ex-Im Bank Success Stories

Topic: North Texas | Ex-Im Bank Success Stories

Topic: North Texas | Ex-Im Bank Success Stories

North Texas Commission

Stay curious

Young & Rubicam

On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality. Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program. During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

North Texas Commission

Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.

Progressive Profiling Strategy: The Power of Incremental Data

Progressive Profiling Strategy: The Power of Incremental Data

Progressive Profiling Strategy: The Power of Incremental Data

In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.

If Oscar® were a person...

If Oscar® were a person...

If Oscar® were a person...

Young & Rubicam

Ogilvy on Facebook Commerce

Ogilvy on Facebook Commerce

Ogilvy on Facebook Commerce

Ogilvy Consulting

On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison. Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime. For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions. The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

North Texas Commission

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

North Texas Commission

Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

North Texas Commission

Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26. The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations. Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards. Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

North Texas Commission

Charitable Giving with David Russell

Charitable Giving with David Russell

Charitable Giving with David Russell

North Texas Commission

Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.

Green Space with Robert Kent

Green Space with Robert Kent

Green Space with Robert Kent

North Texas Commission

The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham. Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY? Key Insights into Voter Apathy: • Deep-dive into the millennial generation • Compare and contrast various demographics • Dissect voting trends in Texas and the U.S. • Discuss opportunities for engagement Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

North Texas Commission

Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.

The Business of Clean Air

The Business of Clean Air

The Business of Clean Air

North Texas Commission

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F ck the excuses

F ck the excuses

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Design until you bleed

Design until you bleed

Design until you bleed

The art of compromise

The art of compromise

The art of compromise

Actions speaks louder than meetings

Actions speaks louder than meetings

Actions speaks louder than meetings

Talk less say more

Talk less say more

Talk less say more

Think deeply shallow

Think deeply shallow

Think deeply shallow

Topic: North Texas | Ex-Im Bank Success Stories

Topic: North Texas | Ex-Im Bank Success Stories

Topic: North Texas | Ex-Im Bank Success Stories

Stay curious

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Progressive Profiling Strategy: The Power of Incremental Data

Progressive Profiling Strategy: The Power of Incremental Data

Progressive Profiling Strategy: The Power of Incremental Data

If Oscar® were a person...

If Oscar® were a person...

If Oscar® were a person...

Ogilvy on Facebook Commerce

Ogilvy on Facebook Commerce

Ogilvy on Facebook Commerce

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Charitable Giving with David Russell

Charitable Giving with David Russell

Charitable Giving with David Russell

Green Space with Robert Kent

Green Space with Robert Kent

Green Space with Robert Kent

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

The Business of Clean Air

The Business of Clean Air

The Business of Clean Air

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Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration. This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.

Y&R TAKEAWAYS FROM SXSW 2018

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Trends with Tension 2017

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Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world. Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.” The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K. Read more and watch the feature produced with VICE Media here: http://bit.ly/2cEzSWe

7 Days Out: Yangon, Myanmar

7 Days Out: Yangon, Myanmar

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Young & Rubicam

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Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress

Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress

Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress

Young & Rubicam

For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero. Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:

Takeaways from CES 2016

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Young & Rubicam

The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more! With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants. Enjoy the highlights...and Stream On!

Highlights from WPP's Stream (Un)Conference 2015

Highlights from WPP's Stream (Un)Conference 2015

Highlights from WPP's Stream (Un)Conference 2015

Young & Rubicam

There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow. Find out more at www.yr.com

Closing the Money Gap: What Marketers Need to Know

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Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.

Cannes 2015: Y&R Labstore's Retail Takeaways

Cannes 2015: Y&R Labstore's Retail Takeaways

Cannes 2015: Y&R Labstore's Retail Takeaways

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Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.

Living Brands

Young & Rubicam

In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®

Brand Tensity: Opposites Attract

Young & Rubicam

Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.

Feliz Cinco de Mayo!

Feliz Cinco de Mayo!

Feliz Cinco de Mayo!

Young & Rubicam

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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

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Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

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SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

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In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

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Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

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Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

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Generative AI Content Creation - Andrew Jenkins

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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