Presented by Trevor Haldenby Introducing emerging trends in transmedia storytelling and participatory entertainment, the session will explore how new approaches to building story worlds, spreading story content across media, and engaging customers and audiences as co-creators can bridge the gap between science-fiction storytelling, scenario planning, and open foresight practices. These ideas will be explored using case studies of ByoLogyc, a transmedia future scenario, and DIY Days, a participatory design workshop series.

1. TREVOR HALDENBY
DESIGNER / STRATEGIST / TIME TRAVELER
THE MISSION BUSINESS
@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation

2. ByoLogyc CEO Chet Getram at #WFS2012

3. TREVOR HALDENBY
DESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation

4. I design experiences that
bring futures to life for
audiences who want to
explore, interact, and
play a part.

5. INSTITUTIONALSTARTUP
STRATEGIC FORESIGHT
DIGITAL STORYTELLING

6. Major Research Project:
Bringing the Future to Life: Pervasive Transmedia Scenarios
Winner: 2013 President’s Award for Outstanding Achievement in Graduate Research
(ISBN 9780992146405)
Additional Research Publications:
The Future of Human Creativity in Design — with Kelvin Kwong, Martin Ryan, Tom Wujec
Where in the Future: Locative Software in 2018 — with Emma Westecott, Gabe Sawhney
Visualizing Emergence — with Greg Van Alstyne, funded by GRAND-NCE
MDes
Strategic Foresight + Innovation

7. http://research.ocadu.ca/gameplay/
project/where-in-the-future
http://whereinthefuture.tumblr.com

8. THE
http://goo.gl/98N3LL

9. Gamifying the Drivers of Change
with ARUP Foresight + Innovation

10. Elenna Mosoff
Theatre Director
Trevor Haldenby
Futurist
David Fono
Game Designer
Byron Laviolette
Play Theorist

11. Our Areas of Expertise
Game Design
& Game Theory
Strategic
Foresight
Experience
Design
Theatre
Production
Transmedia
Storytelling
Worldbuilding
Emerging
Technologies
Ethnographic
Research
Lateral Thinking
Event Execution
and Management
Talent
Management
Team
Facilitation

12. CC Nathan Shedroff

14. How can we use
storytelling,
multiplayer making,
and experience design
to do a better job of
engaging the futures?

16. Rafael Popper, How are foresight methods selected? (2008)

17. Jessica’s five-year-old daughter Chan is in
the other room, screaming in broken Mandarin
at the Paint-Like-Me app on her tablet as it
struggles to customize thousands of open-
content art history lessons into one just
right for her. NuLook picks up on the
tantrum, briefly confused by the presence of
another language, and instantly switches the
interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new
tools of design may be inclusive, but they
can be frustrating as hell when your kid is a
different kind of artistic genius (in a
different language) every three months. And
this is only the beginning. In an era of
open- source education, Chan’s curricula and
diploma are as likely to be influenced by her
family members, future global competitors,
and Global Happiness Index score as by grades
Written Scenarios!
What might happen in the future?

19. Public Domain: Department of Defense Trinity nuclear test, July 1945

20. Public Domain: Department of Defense Gravitational Experiment, August 1967

21. NASA Ames Research Center

23. Photo by pauliki (CC BY-NC-ND 3.0)

24. Pervasive / Augmented / Alternate Reality Games

25. http://www.newmedici.com/2010/06/21/
the-reboot-of-transmedia-content/
Transmedia STORYTELLING

26. Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
7 Core Concepts of Transmedia
from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

27. Build a STORY WORLD, not a single narrative.
Spread the STORY across MEDIA ECOLOGIES.
Engage AUDIENCES and PARTICIPANTS as
CREATORS and CURATORS, not Consumers.
The 3 Design Rules of
Transmedia Storytelling

28. Build a FUTURE WORLD, not a single scenario.
Spread the SCENARIO across MEDIA ECOLOGIES.
Engage STAKEHOLDERS as CREATORS
and CURATORS, not just Clients.
The 3 Design Rules of
Transmedia Scenarios

30. The global leader in human-centred lifestyle biotechnology.
@ByoLogyc www.ByoLogyc.com

31. By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons

32. CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

33. ByoLogyc CEO

39. A dystopian story
about the future of
synthetic biology told
across four “tentpole”
live performances,
each representing an
archetypal image of
the future.

44. BRX
We've set up this clinic to offer you a free ByoRenew 2.0 pill.
ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you
from the inside out. In order to beat BRX, we need consumers like
you to be smart and responsible about protecting yourself. Coming
here tonight to take ByoRenew 2.0 was the right choice.
We've also created the SCD
(Sanitation & Containment Division),
a special operations arm of ByoLogyc
dedicated to isolating BRX in the
Toronto community and ending its
exponential spread.
AT THIS POINT, WE DO NOT BELIEVE THAT
BRX IS HIGHLY CONTAGIOUS OR FATAL.
AND IT IS SPREADING
BRX is a virus created by the online terrorist o
known as EXE. They created BRX by sabotaging
revolutionary drug created by ByoLogyc that has th
change the world. But while ByoRenew heals and
mutates and destroys. By now, as many as twenty th
worldwide are infected with BRX. Many of these
Toronto, the centre of the outbreak and home to
global operations. Symptoms of BRX are wide-
unpredictable. Chances are that you already kno
who is an unwitting victim.
BRX?
BYOLOGYC IS
HERE TO HELP
WHAT IS
BRX is difficult to diagnose, as symptoms vary substantially
between patients. This is a result of ByoRenew's unique
XNA-based architecture that enables it to adapt to fit the
needs of individual users. Are you experiencing nasal
congestion? That could be BRX. Are you experiencing a
seizure? That could be BRX too.
Evidence suggests that BRX most commonly targets the
brain, producing symptoms that manifest throughout the
nervous, endocrine, and endocannabinoid systems. But don't
worry too much, the dangers aren't as extreme as they might
seem. You may only experience personality distortion, blurry
vision, a craving for high-calorie food items, and fatigue.
BRX: SIGNS AND SYMPTOMS

45. ADVENTURE (Evacuee)
POWER (Paramilitary Member) ACTION (Resistance Member)
4 Different Tickets
4 paths through the story...
PRIVILEGE
(Board Member)

48. Join the ranks of ByoLogyc, and play
a part in humanity’s better tomorrow.

49. Watch more at:
vimeo.com/byologyc

53. $21,000

54. THEATRE
Performance
Social storytelling
Environment design

55. GAMES
Interaction Design
Reward Structure
Guided Exploration

56. COMMUNITY
Reward existing fans with
a remarkable trip down
the rabbit hole.

57. TAKEAWAY
Build shareable,
personalized artifacts that
extend the experience.

59. Download my Major Research Project:
Bringing the Future to Life
http://goo.gl/ChRDZU

60. ByoLogyc
Experiential
Scenarios
Design
Fiction
Transmedia
Design
Science
Fiction
Alternate
Reality
Gaming
Future
Jamming
StorytellingForesight
Tangible
Futures
Interactive
Theatre
An Ontology of ByoLogyc

62. ByoLogyc StaffSTORY ParticipantsEXE Anarchists

66. at

67. Explore the ByoLogyc: Shadowfall Interactive Infographic:
www.byologyc.com/shadowfall

69. “The Mission Business gave us a
view not only into what we want
from our new technologies, but
why we want it.
!
It’s one thing to read a science fiction short story
about the future or a comic book based on science
fact that explores the human implications of science,
but it’s very much another sensation when someone
hands you a science fiction prototype and asks you to
put it in your mouth.
!
That’s what imagining the future can do. It’s the role
that science fiction prototyping can play in the design
of the future, the design of all of our tomorrows.”
Brian David Johnson, Intel’s Futurist
reviewing Shadowfall for Computer Magazine

70. The Future of Open Science
a vision video for Synbiota, the
open-source synthetic biology platform

71. http://learndoshare.net
Lance Weiler’s participatory design workshops.
(Formerly
DIY Days)

73. INSTITUTE at USC
Transmedia
world building as
essential 21st century
design skill.

74. WHAT’S NEXT?
Experiential Futures Consulting with TMB
Research into Visualizing Emergence at OCADU
Transmedia Rewilding of Canada’s Arctic
Rebooting Frankenstein for 200th Anniversary

75. TMB Design Fiction
Prototypes and
Transmedia Stories

78. TREVOR HALDENBY
DESIGNER / STRATEGIST / TIME TRAVELER
THE MISSION BUSINESS
@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation