Presentation to the Association of Professional Futurists, Professional Development Day

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Presenting on techniques for immersive engagement, and the design of better user experience for futures work.

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Presentation to the Association of Professional Futurists, Professional Development Day

  1. 1. TREVOR HALDENBY DESIGNER / STRATEGIST / TIME TRAVELER @TREVVER TREVOR@THEMISSION.biZ APF PRODEV SEMINAR 2014
  2. 2. http://goo.gl/yLhrqZ HANDOUT PDF DOWNLOAD:
  3. 3. I design experiences that bring futures to life for audiences who want to explore, interact, and play a part.
  4. 4. INSTITUTIONALSTARTUP STRATEGIC FORESIGHT DIGITAL STORYTELLING
  5. 5. Elenna Mosoff Trevor Haldenby David Fono Byron Laviolette Play TheoristGame DesignerFuturist + DesignerCreative Director
  6. 6. Our Areas of Expertise Game Design & Game Theory Strategic Foresight Experience Design Theatre Production Transmedia Storytelling Worldbuilding Emerging Technologies Ethnographic Research Lateral Thinking Event Execution and Management Talent Management Team Facilitation
  7. 7. CC Nathan Shedroff
  8. 8. From Nathan Shedroff, Unified Field Theory of Design
  9. 9. Rafael Popper, How are foresight methods selected? (2008)
  10. 10. Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open- content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades Written Scenarios! What might happen in the future?
  11. 11. by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)
  12. 12. Public Domain: Department of Defense Trinity nuclear test, July 1945
  13. 13. Public Domain: Department of Defense Gravitational Experiment, August 1967
  14. 14. NASA Ames Research Center
  15. 15. Photo by pauliki (CC BY-NC-ND 3.0)
  16. 16. http://www.newmedici.com/2010/06/21/ the-reboot-of-transmedia-content/ Transmedia STORYTELLING
  17. 17. Spreadability vs. Drillability Continuity vs. Multiplicity Immersion vs. Extractability Worldbuilding Seriality Subjectivity Performance 7 Core Concepts of Transmedia from Henry Jenkins http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
  18. 18. Build a STORY WORLD, not a single narrative. Spread the STORY across MEDIA ECOLOGIES. Engage AUDIENCES and PARTICIPANTS as CREATORS and CURATORS, not Consumers. The 3 Design Rules of Transmedia Storytelling
  19. 19. Build a FUTURE WORLD, not a single scenario. Spread the SCENARIO across MEDIA ECOLOGIES. Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients. The 3 Design Rules of Transmedia Scenarios
  20. 20. By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons
  21. 21. The global leader in human-centred lifestyle biotechnology. @ByoLogyc www.ByoLogyc.com
  22. 22. CONTROL. TAKING CARE OF YOU FROM THE INSIDE OUT. LIFE CHOICE CHANCECHANCE SHOULD BE ABOUT
  23. 23. ByoLogyc CEO
  24. 24. BRX We've set up this clinic to offer you a free ByoRenew 2.0 pill. ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you from the inside out. In order to beat BRX, we need consumers like you to be smart and responsible about protecting yourself. Coming here tonight to take ByoRenew 2.0 was the right choice. We've also created the SCD (Sanitation & Containment Division), a special operations arm of ByoLogyc dedicated to isolating BRX in the Toronto community and ending its exponential spread. AT THIS POINT, WE DO NOT BELIEVE THAT BRX IS HIGHLY CONTAGIOUS OR FATAL. AND IT IS SPREADING BRX is a virus created by the online terrorist o known as EXE. They created BRX by sabotaging revolutionary drug created by ByoLogyc that has th change the world. But while ByoRenew heals and mutates and destroys. By now, as many as twenty th worldwide are infected with BRX. Many of these Toronto, the centre of the outbreak and home to global operations. Symptoms of BRX are wide- unpredictable. Chances are that you already kno who is an unwitting victim. BRX? BYOLOGYC IS HERE TO HELP WHAT IS BRX is difficult to diagnose, as symptoms vary substantially between patients. This is a result of ByoRenew's unique XNA-based architecture that enables it to adapt to fit the needs of individual users. Are you experiencing nasal congestion? That could be BRX. Are you experiencing a seizure? That could be BRX too. Evidence suggests that BRX most commonly targets the brain, producing symptoms that manifest throughout the nervous, endocrine, and endocannabinoid systems. But don't worry too much, the dangers aren't as extreme as they might seem. You may only experience personality distortion, blurry vision, a craving for high-calorie food items, and fatigue. BRX: SIGNS AND SYMPTOMS
  25. 25. Join the ranks of ByoLogyc, and play a part in humanity’s better tomorrow.
  26. 26. ByoLogyc StaffSTORY ParticipantsEXE Anarchists
  27. 27. “The Mission Business gave us a view not only into what we want from our new technologies, but why we want it. ! It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth. ! That’s what imagining the future can do. It’s the role that science fiction prototyping can play in the design of the future, the design of all of our tomorrows.” Brian David Johnson, Intel’s Futurist reviewing Shadowfall for Computer Magazine
  28. 28. THEATRE Performance Social storytelling Environment design
  29. 29. GAMES Interaction Design Reward Structure Guided Exploration
  30. 30. TRANSMEDIA
 Physical/virtual feedback loops to hook participants.
  31. 31. COMMUNITY Reward existing fans with a remarkable trip down the rabbit hole.
  32. 32. TAKEAWAY Build shareable, personalized artifacts that extend the experience.
  33. 33. How to Play
  34. 34. http://goo.gl/fkY3k8 BUT WAIT… THERE’S A SURVEY! WHAT WAS YOUR EXPERIENCE WITH
  35. 35. TREVOR HALDENBY DESIGNER / STRATEGIST / TIME TRAVELER @TREVVER TREVOR@THEMISSION.biZ APF PRODEV SEMINAR 2014

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