Improve Keyword rankings by semantically grouping keywords and focusing on longtail keywords. ry WordStream FREE to improve keyword rankings.

1. Improve Keyword Ranking: How to Rank Higher for Your Best Keywords Keyword ranking—where your site ranks in search engine results for a keyword—has a major impact on your Web traffic, lead generation and conversions. Research shows that almost half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off you are. Simple keyword ranking tools can tell you where your site ranks for a given keyword. This is good to know, but what you really want is to rank higher! For this, you need keyword management tools. A keyword management solution improves keyword rankings by giving you more power over your keywords and and what you do with them. Track rankings for the right keywords If you're going to bother tracking your search engine rankings for a list of keywords, make sure you're focusing on the right keywords for your website. Too often, people short-change keyword research (assuming they know what keywords their audience is using) or rely too heavily on free, third-party keyword suggestion tools. The problem with these third-party tools? They're not personalized. They return the same general, popular keywords to everyone, so you have no competitive edge, and no way of knowing how truly relevant they are to your business. The solution is to base your keyword list on real, private data. The WordStream keyword management solution leverages your own website data to form a keyword database that is: Private Personalized Extensive Accurate Relevant When your keyword list is derived from the actual keywords that real people have used to find your site, you know they're relevant to you. Plus, you'll know which keywords are driving the most traffic and conversions. Public keyword tools can only provide vague estimates that are useless when it comes to real search marketing decision-making. Improve Keyword Rankings by Focusing on long-tail keywords Another benefit of using a keyword management solution is the ability to leverage the long tail. Long-tail keywords are longer, less common keywords that offer a couple of advantages for search marketers: They're less competitive: Fewer people are trying to rank for long-tail keyword phrases, so your site has a better chance of achieving high rankings. They're more targeted: Longer keywords show more intent—they reveal more about what the searcher is looking for, so you can better serve them with a specific offering or specific Web content. WordStream is a sophisticated, scalable, searchable online database that allows you to store, group, organize, analyze and act on millions of keywords. The interface gives you a bird's eye view of your entire keyword list. Visualizing and manipulating this much data in a spreadsheet, like Excel, would be much slower and more complicated. Improve Keyword Rankings with Grouping and Organization WordStream's most powerful feature is its suite of keyword grouping and organization tools. Effectively grouping your keywords makes a huge difference when it comes to improving your individual keyword rankings. This is because tightly related keyword groups enable more strategic search marketing initiatives. Well-implemented and -organized keyword groups contribute to: More targeted PPC ads: More targeted ads have higher click-through rates, which improves your Quality Score and leads to better rankings. More targeted landing pages: Landing page copy that closely matches both your ad and the keyword improves Quality Score, and optimized landing pages also increase conversion rates. Stronger information architecture: Let your keyword group structure inform your website organization. You can also use keyword analytic data to prioritize your workflow—create ad groups and Web content around the keywords driving the most traffic first. Creating keyword groups in WordStream is highly efficient. Not only can you find and sort related keywords in seconds, the software even suggests groupings based on relevance (keyword traffic). Real, accurate keyword data and better organization bring far more value to your search marketing efforts than basic keyword ranking software. WordStream gives you the tools to actually improve your rankings for the keywords that matter most to your business. Want to learn more about WordStream and improve your keyword ranking? Request a live demo or watch an online video demo to see the WordStream keyword management solution in action.