Using skype to market to millions

1. Page #1
Persuasion
The Do’s & Don’ts of Copy Writing
Presented By:
Roger J. Irwin
International Marketeer
Freeway Marketing inc.
Skype: irwinville
www.freewaymarketing.co.uk
May 2009

2. Page #2
What is Persuasion
Hello there – My name is Roger J. Irwin, based in Greenwich, London and I have been
in International Marketing for over 40 years as a chartered engineer and founder
member of the Royal Institute of Marketing. For the past 3 years, I have been proudly
and deeply involved with FREE1UP.COM, an International company, that is destined
to be the finest Internet Marketing company on the web today.
Free1Up.com is undoubtedly SKY ROCKETING towards being in the top 10 Internet companies. Well
now, you have finally found the business you have been searching for – The AMAZING Free1Up.com and
the INCREDIBLE Ad System. This company was created for the MILLIONS & MILLIONS of folks, who
have NEVER received a SINGLE CENT, or earned a single PENNY, from a Home-Based-Opportunity..
What ever you are promoting or selling, you need to be able to persuade people that you know what you
are talking about – that’s what PERSUASION will help you do and in the following pages, you can learn
how to do this, using simple graphics.
If you go to my home page: http://www.freewaymarketing.co.uk you will find out all the latest information
about Free1Up.com and all about our brand new 4-part eBooks that have just been launched this spring
2009, entitled Skype Moneybomb Marketing..
Using FREE1UP.COM, the incredible, AdSystem, Skype Moneybomb and with a little PERSUASION
You Won’t Dig for Gold – You’ll Sell the Shovels!
A Roger J. Irwin Concept Site

3. Page #3
Persuasion Text
* makes a case for a particular Point of View
* one or more points, perhaps with elaboration
The Amazing Free1Up.com
* with Live 24/7 Support
* The Incredible AdSystem
finding the Best Product for your Buck
The Revolutionary Skype Money Bomb
* turning Internet Marketing on its Head
using the brand new 4-part eBooks
A Roger J. Irwin Concept Site

4. Page #4
Clipart or
Photograph
Headline or
Banner
Subject heading
Leaflet or
Persuasion
Postcard
Flyer
Testimonial Special Offer or
Free Gift
Audio
Overlay
Which style(s) are YOU going to Use for MAXIMUM impact?
& Do Not forget to include your external link at least once.
A Roger J. Irwin Concept Site

5. Page #5
Persuasion Organisation
point elaboration
(see Page #9)
Introduction
* What, Who, Where, When
elaboration
point
* *Point #1
elaboration
point *Point #2
* *Point #3
Conclusion
Summing Up
When you have planned your points (+any elaboration -
see page #3) you can choose whether to write one
…and so on..
paragraph per point or group them together.
A Roger J. Irwin Concept Site

6. Page #6
Persuasion language features
Always try to use:-
present tense
With:-
persuasive devices
And:-
logical connectives
Including:-
connectives showing
the move from one point
to another
P.S. Avoid Spam:-
get a Spam checker (Free)
P.S.
always include your name & country
& skype contact name (Free)

7. Page #7
Audience Purpose
someone* who may to persuade them
not know much about to your point of view
the subject (so that they will do what)**
** If you know what you want your
audience to do as a result of reading
your text, it will help to plan what you
You have to:
say.
•grab their attention 2012
•gain their trust
•convince them that your right
*** Do your research carefully.
*** You may have further information More Speed – Less Haste
about age, interests, etc. of the reader. It will pay dividends every time.
Read other people’s emails for ideas.
A Roger J. Irwin Concept Site

8. Page #8
Elaborating a Point
Make your point Elaborating
Clearly, in a sentence Would it help to.....
*point give your reasons
for thinking that?
add further
give an example
details to make
e.g. For an example….
It clear…?
For instance….?
P.S.
Always REMEMBER – This is NOT a RACE!

9. Page #9
Persuasive Devices
• emotive language • rhetorical questions
e.g. “ Are we expected to….?”
e.g. “recalling the memory”
“ How will….?”
• deliberate ambiguity turning opinion
into truth
e.g. “ probably the best”
e.g. “The fact is………..”
perhaps, maybe...
“The real truth is…”
• dare you to disagree
e.g. Clearly,….Surely,… FACT
or
Obviously,……. OPINION
Everyone knows that,…
A Roger J. Irwin Concept Site

10. Page #10
Think About What Your Writing
• Say each phrase or
REHEARSE sentence aloud.
• Improve if possible.
WRITE • Read back to make
sure it makes sense.
RE-READ • The KISS technique.
( Keep it Simple Stupid )
The Subject line is King : The Body of your message should be concise & to the Point.
http://www.freewaymarketing.co.uk

11. Page #11
Have YOU been Persuaded?
After many years, trying to find a decent and money making business on the Internet,
which didn't go bust after 5 minutes or just sold you a pile of out-dated marketing
tripe for $10 dollars or whatever - sound familiar - finally and at last at 70 years of
age and spending my very precious pension money, left, right and centre. I've finally
found a brilliant product, with a superb, support service, run by real people, it is....
FREE1UP.COM PROGRESSIVE TECHNOLOGY in REAL TIME.
Within this presentation, I’ve tried to explain how to present yourself through the
written word and for you to achieve the maximum impact on your reader. I make no
apology that I am very biased towards Free1Up.com, because without doubt, this is
the most outstanding business opportunity available today for you to succeed.
Clearly, you can promote any product or service using Free1Up.com’s AdSystem
& encompassing skypemoneybomb but always remember, you may have the best
web site since sliced bread but first you have to get the reader to want to go there,
stay there and invest their time, money and effort in becoming successful with you.
24/7
Live Support
P.S. 5% of any
Freeway Marketing Sales
go to Cancer Research
A Roger J. Irwin concept site - skype: irwinville