Aol. Case Study

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Aol. Case Study

  1. 1. AOL: From access to content In early 2009, global web services business AOL announced its departure from parent company Time Warner. Still under the name RENEWED of AOL, the new independent business would offer online content, products and services for consumers, publishers and advertisers. AOL asked Wolff Olins to help it reach out to new audiences, stay relevant to existing customers, and create a brand for a 21st century media company. Not more of the same entertain and connect the world – not with more of the same but with extraordinary content experiences. Wolff Olins worked with AOL to develop a brand identity that expresses this mission. The identity separates AOL from other media businesses and embraces changeable, and the name ‘AOL’ is revealed through ever-changing images. Some of the world’s best creative artists, including animations for the brand. Ready to disrupt AOL’s new identity launched in December 2009 and has already AOL is making its new brand real through new ventures. AOL has left its old world of access, entered the new world of content - and is ready to disrupt the whole media industry. Wolff Olins +44 20 7713 7733 +1 212 505 7337 +9 7144 01 9581 www.wolffolins.com © 2009 Wolff Olins Limited. All rights reserved.

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