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The Family of Business Case
                   Analysis Tools
www.4Gbusinesscase.com
Contents

• Overview
• Four Main Integrated Analyses
   •   Market Analysis
   •   Technical Analysis
   •   Economic & Financial Analysis
   •   Scenario & Sensitivity Analysis




                                         2
Overview




           3
The TEA Family

• TEA is a family of business case analysis tools that empowers costumers with an
  effective mean to lay a solid foundation for a successful 4G initiative, analyzing and
  tracking the business case through an integrated and iterative approach during the
  entire life cycle of the project.

• It is an unique and integrated application, that takes into account all critical aspects
  (market, technical, economic and financial) ensuring the best possible alignment
  between business and technology strategies since the outset. In Addition, The TEA
  family features comprehensive market and revenue forecast models, network
  dimensioning modeling tailored to the 4G technologies (WiMAX and LTE).

• The TEA family has been developed leveraging over six years of industry experience
  with strategic assignments and projects for major operators and equipment vendors.



                                                                                             4
TEA|WiMAX & TEA|LTE



                                            &
• Perform all key analyses (market, technical, economic and financial) in a integrated
  manner
• Enable analyzing the influence of boundary condition changes on the profitability of
  the investment
• Allow carrying out a quick and easy business case evaluation, without building time-
  consuming and laborious spreadsheets
• Are tailored for the specific needs of players in the 4G ecosystem
• Include a number of standard projects pre-set to specifications of leading WiMAX and
  LTE solutions


                                                                                         5
Who could benefit?
TEA Family supports almost every player of the 4G ecosystem:

• Operators looking for the best business case and a detailed network planning phase of it
  to identify the most critical factors for the success of the initiative

• Vendors aiming to present operators with an accurate and compelling positioning of their
  offerings

• Analysts and consultants supporting their customers in the development of superior
  business and technology strategies

• Investors evaluating new business plans and requests for further rounds of financing

• Regulators have to properly assess operator’s submissions, in order to perform an
  objective and forward-looking spectrum management



                                                                                             6
Key characteristics
• Analyzing the business case for a WiMAX and LTE initiative with a holistic
  approach, in an integrated and iterative way, by taking into account all critical
  aspects
• Supporting a fast and simplified configuration of more than 500 input parms
  with a number of them pre-set to typical/recommended values in the technical
  part
• Enabling the user to view results instantly in an animated graphical format
  through a dashboard-styled and very easy-to-use GUI
• Compliant with:
     • IEEE 802.16e/d/m standards and the WiMAX Forum Fixed/Mobile Profiles
       (TEA|WiMAX)
     • The latest version (Release 10) of the LTE standard (TEA|LTE)

• Easy and fast definition of custom profiles and bands
• Manual setting of the number of users, BS/eNB, Logical Sectors, Radio Links,
  MME, S-GW, P-GW                                                                     7
Four Main Inegrated Analysis




                               8
Four main integrated analysis

                  Market Analysis                       Technical Analysis

        Estimating the potential market               Dimensioning the network
        and revenues for the 4G services             infrastructure to derive the
                                                       required bill of quantities




        Scenario & Sensitivity Analysis           Economic & Financial Analysis

         Analyzing the influence of parameter   Calculating all the economic &
           and boundary condition changes       financial projections keys and the
                                                indicators




                                                                                     9
Market analysis
Estimating the potential market and revenues for the 4G services:

•   Geographical areas to be served (dense urban, urban, suburban/exurban, and rural)

•   Market segments to be addressed (residential, soho, small, middle and large enterprises/institutions)

•   Service profiles to be offered

•   Market segment penetration per year

•   Impact of churn




                                                                                                  10
Technical analysis
The 4G network infrastructure is structured on the basis of the capacity and coverage
requirements, to derive the required bill of quantities, taking into account:
• Technology characterization (operating frequency,
  channelization, duplexing, sensitivity, data rate, etc.)

• Base stations/eNodes B and user terminals/equipments
  to be deployed in the network

• Path loss model for the link budget analysis (Cost-231,
  SUI, ECC-33, Log-Normal with/without Shadowing, Free
  Space)

• Down and up link capacity demand per year

• Existing backbone infrastructures

• Wireless backhaul technology distribution
  (SDH, PDH, Native Ethernet, Other

                                                                                        11
Economic and financial
All the economic keys & financial projections (TCO, P&L, Cash Flow, Balance Sheet) and
indicators (Gross Margin, EBITDA, EBIT, NPV, IRR, PBP, Shareholder Value, etc.) are
calculated to assess the feasibility of the 4G initiative, considering:
• CAPEX & OPEX (spectrum license, Internet connectivity, access, backhauling, core network,
  personnel, marketing, SG&A, etc.)

• Depreciations

• Interest rate on borrowings

• Tax rate

• Discount rate

• Financing

• Equity

• Perpetual growth
                                                                                              12
Scenario and sensibility analysis
• The influence of parameter and boundary condition changes is analyzed to
  identify the most critical factors for the success of the initiative. A fast and
  iterative fine-tuning of the 4G business case, in real-time and total privacy can be
  performed, viewing the results in an animated graphical format instantly from
  the different Market, Technical, Economic & Financial perspectives.




                                                                                         13
Comprehensive report
• At the end of the analyses, a very detailed report is automatically compiled and
  published in editable formats.

• The report contains a complete summary (with tables, diagrams and charts) of
  input parameters and assumptions, the results of the market analysis, the
  outcome of the technical modelling, and the economic and financial statements.




                                                                                     14
Thanks for your attention
For more information send us an email or
call us at our phone number
                                                              WiTech SPA
                                           Polo Tecnologico di Navacchio
                                                   Via Giuntini 25, int. 39
                                                    56023 Cascina (PISA)
                                                    Tel: +39 050 775 056
                                                   Fax: +39 050 75 47 22
                                                  E-mail: info@witech.it

                                                        www.witech.it
                                                  www.wropcloud.com
                                               www.4gbusinesscase.com

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WiTech - TEA

  • 1. The Family of Business Case Analysis Tools www.4Gbusinesscase.com
  • 2. Contents • Overview • Four Main Integrated Analyses • Market Analysis • Technical Analysis • Economic & Financial Analysis • Scenario & Sensitivity Analysis 2
  • 4. The TEA Family • TEA is a family of business case analysis tools that empowers costumers with an effective mean to lay a solid foundation for a successful 4G initiative, analyzing and tracking the business case through an integrated and iterative approach during the entire life cycle of the project. • It is an unique and integrated application, that takes into account all critical aspects (market, technical, economic and financial) ensuring the best possible alignment between business and technology strategies since the outset. In Addition, The TEA family features comprehensive market and revenue forecast models, network dimensioning modeling tailored to the 4G technologies (WiMAX and LTE). • The TEA family has been developed leveraging over six years of industry experience with strategic assignments and projects for major operators and equipment vendors. 4
  • 5. TEA|WiMAX & TEA|LTE & • Perform all key analyses (market, technical, economic and financial) in a integrated manner • Enable analyzing the influence of boundary condition changes on the profitability of the investment • Allow carrying out a quick and easy business case evaluation, without building time- consuming and laborious spreadsheets • Are tailored for the specific needs of players in the 4G ecosystem • Include a number of standard projects pre-set to specifications of leading WiMAX and LTE solutions 5
  • 6. Who could benefit? TEA Family supports almost every player of the 4G ecosystem: • Operators looking for the best business case and a detailed network planning phase of it to identify the most critical factors for the success of the initiative • Vendors aiming to present operators with an accurate and compelling positioning of their offerings • Analysts and consultants supporting their customers in the development of superior business and technology strategies • Investors evaluating new business plans and requests for further rounds of financing • Regulators have to properly assess operator’s submissions, in order to perform an objective and forward-looking spectrum management 6
  • 7. Key characteristics • Analyzing the business case for a WiMAX and LTE initiative with a holistic approach, in an integrated and iterative way, by taking into account all critical aspects • Supporting a fast and simplified configuration of more than 500 input parms with a number of them pre-set to typical/recommended values in the technical part • Enabling the user to view results instantly in an animated graphical format through a dashboard-styled and very easy-to-use GUI • Compliant with: • IEEE 802.16e/d/m standards and the WiMAX Forum Fixed/Mobile Profiles (TEA|WiMAX) • The latest version (Release 10) of the LTE standard (TEA|LTE) • Easy and fast definition of custom profiles and bands • Manual setting of the number of users, BS/eNB, Logical Sectors, Radio Links, MME, S-GW, P-GW 7
  • 8. Four Main Inegrated Analysis 8
  • 9. Four main integrated analysis Market Analysis Technical Analysis Estimating the potential market Dimensioning the network and revenues for the 4G services infrastructure to derive the required bill of quantities Scenario & Sensitivity Analysis Economic & Financial Analysis Analyzing the influence of parameter Calculating all the economic & and boundary condition changes financial projections keys and the indicators 9
  • 10. Market analysis Estimating the potential market and revenues for the 4G services: • Geographical areas to be served (dense urban, urban, suburban/exurban, and rural) • Market segments to be addressed (residential, soho, small, middle and large enterprises/institutions) • Service profiles to be offered • Market segment penetration per year • Impact of churn 10
  • 11. Technical analysis The 4G network infrastructure is structured on the basis of the capacity and coverage requirements, to derive the required bill of quantities, taking into account: • Technology characterization (operating frequency, channelization, duplexing, sensitivity, data rate, etc.) • Base stations/eNodes B and user terminals/equipments to be deployed in the network • Path loss model for the link budget analysis (Cost-231, SUI, ECC-33, Log-Normal with/without Shadowing, Free Space) • Down and up link capacity demand per year • Existing backbone infrastructures • Wireless backhaul technology distribution (SDH, PDH, Native Ethernet, Other 11
  • 12. Economic and financial All the economic keys & financial projections (TCO, P&L, Cash Flow, Balance Sheet) and indicators (Gross Margin, EBITDA, EBIT, NPV, IRR, PBP, Shareholder Value, etc.) are calculated to assess the feasibility of the 4G initiative, considering: • CAPEX & OPEX (spectrum license, Internet connectivity, access, backhauling, core network, personnel, marketing, SG&A, etc.) • Depreciations • Interest rate on borrowings • Tax rate • Discount rate • Financing • Equity • Perpetual growth 12
  • 13. Scenario and sensibility analysis • The influence of parameter and boundary condition changes is analyzed to identify the most critical factors for the success of the initiative. A fast and iterative fine-tuning of the 4G business case, in real-time and total privacy can be performed, viewing the results in an animated graphical format instantly from the different Market, Technical, Economic & Financial perspectives. 13
  • 14. Comprehensive report • At the end of the analyses, a very detailed report is automatically compiled and published in editable formats. • The report contains a complete summary (with tables, diagrams and charts) of input parameters and assumptions, the results of the market analysis, the outcome of the technical modelling, and the economic and financial statements. 14
  • 15. Thanks for your attention For more information send us an email or call us at our phone number WiTech SPA Polo Tecnologico di Navacchio Via Giuntini 25, int. 39 56023 Cascina (PISA) Tel: +39 050 775 056 Fax: +39 050 75 47 22 E-mail: info@witech.it www.witech.it www.wropcloud.com www.4gbusinesscase.com