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7 #socialmedia challenges for 2014
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7 #socialmedia challenges for 2014

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My view on 2014's challenges. Should you choose to accept them, you can thank me with a simple share ;-)

My view on 2014's challenges. Should you choose to accept them, you can thank me with a simple share ;-)

Published in Social Media , Business , Technology
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  • 1. VI EW O N 2 0 14 7 LAVA consult Social Business Partner #SOCIALMEDIA ! CHALL E NG E S , TR E N DS , PR E DIC T IO N S, O R WH AT E V E R YO U C AL L T H E M. T HI N G S T HAT S H OU LD BE O N TO P OF YO UR M I N D I F YOU ’ R E RU NN ING A B US IN ESS, A N D YO U’R E PLA NN I NG ON K E E P I NG I T T HAT WAY I N 20 14 .
  • 2. @LAVAconsult Social Business Partner ! Wim Labie
  • 3. CHAL L EN GES SPOILER ALERT Content Shift Mobile Champions Visual Location Metrics LAVA consult Social Business Partner 3 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 4. THE BIG SHIFT Watch your back. They’re coming. Generation Y is all about being connected,
 being in sync. flickr.com/photos/unique-uae/6279217586
  • 5. GEN ER AT IO N Z characteristics Maturists pre 1945 Baby Boomers 1945 - 1960 Generation X 1961 - 1980 Generation Y 1981 - 1995 Generation Z born after 1995 workforce % 3% 33% 35% 29% *in transit* aspiration home job work-life balance freedom & flexibility security & stability tech savvyness disconnected early adaptors digital immigrants digital natives technoholics career attitude jobs last a lifetime organisational portfolio digital entrepreneurs career multitaskers signature product car television personal computer smartphone & tablet google glass, 3D printing communication media formal letters telephone email and text text or social media mobile device communication preference face to face face to face text or email online and mobile facetime LAVA consult Social Business Partner 5 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 6. GEN ER AT IO N Z CONNECTED KIDZ Are yo u st i l l t h i n k i n g a b ou t bl o ck in g twitter an d fa ce bo ok a t wor k ? If s o, you m i g ht b e i n fo r q u i t e a su rp ri se . Th e next ge ne ra t i on comi n g to wo r k wil l h ave u s ed sm ar t d ev i ces s i n ce k i n derg ar ten (!) . Th ey w i ll b e u s i n g b et t er an d fas ter tech n o l o g y at hom e t h e n you ’ l l b e a b l e t o p rov ide at an enter p r is e leve l. flickr.com/photos/nong_tukie/5476911025 LAVA consult Social Business Partner 6 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 7. GEN ER AT IO N Z CONNECTED KIDZ By t he tim e com p a ni es real is e w h a t t h e n ex t h ot cha n ne l w i l l b e, t h i s ‘g eneratio n z’ wil l al ready h ave left fo r t h e n ex t on e. Is yo u r co m p a ny envi ron ment ready to h o s t th es e new wor ke r s? B eca u s e t hes e ‘g en eratio n z ’ emp l oyees are ba la n c i ng wor k a n d li fe in ways u n s een befo re… flickr.com/photos/nong_tukie/5476911025 LAVA consult Social Business Partner 7 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 8. CONTENT IS KING But context rules. Seriously. twitter.com/Oreo/status/
  • 9. CO N TEX T CONTENT IS KING, CONTEXT IS QUEEN. LAVA consult Social Business Partner 9 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 10. CO N TEX T CONTENT IS KING, CONTEXT IS QUEEN. LAVA consult Social Business Partner 9 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 11. CO N TEX T CONTENT IS KING, CONTEXT IS QUEEN. Ad m it it. We’re a l l l ook i ng fo r o u r n ex t O re o mo me nt . Eve r y m a r ket e er wa nts t o d el i ve r a g re a t me s s a g e , a t exac t l y t he per fect m om ent. B u t , t r u t h b e t o l d , t h o s e mo m e nt s a re ra re. Th at do e sn’ t m ea n you sh o ul dn’t p ay attentio n to de ta i l. Wh e n you r cont ent match es th e co ntex t it’s de li ve re d i n , you ’re h i t t i n g th e sweet s p ot. Le t’s ca ll i t ‘d un k i n g your co ntent ’ fro m n ow o n . twitter.com/Oreo/status/298246571718483968 LAVA consult Social Business Partner 10 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 12. MOBILE Will be the primary device. People grab their smartphones
 to find, to read, to buy. flickr.com/photos/fx61/9243754644/sizes/o
  • 13. N EW P O PES REMEMBER THIS ONE? LAVA consult Social Business Partner 12 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 14. N EW P O PES REMEMBER THIS ONE? LAVA consult Social Business Partner 12 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 15. MO B IL E IT WILL ONLY GET BETTER Do n’ t t hi n k . W h a t ’s t h e fi rs t th in g yo u to u ch in th e mo r n in g? Yep. An d i t’s ge t t i n g b et t er. 2 014 wi ll b e t h e yea r of u lt ra-mo bil e. Wearabl e t e ch no lo gy. S m a r t cl ot h i n g. Smar t watch es . S mar t hous e s. Bi gg e st c h a l l e n g e of a l l ? Make al l th o s e s mar t s tu ff t a lk t o e a c h ot h er… 2 014 wi ll n ee d a u n i versa l ‘s mar t s tan dard’. revolv.com LAVA consult Social Business Partner 13 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 16. MO B IL E BUT FIRST IT GETS WORSE. Th e re fo re , i n t h e m ea n t i me, s tar t th in k in g fro m a mo b i le p e r s p ec t i ve. If you d o n’ t f i t t h e s m a l l screen , yo u mis s h al f th e cha n ce s o f b e i n g s een a t a ll … An d no , d o n’ t t h i n k a b out mak in g an oth er ap p fo r anot h e r d evi ce. In s t ea d of ap p s , reth in k yo u r webs ite grou nd - u p, m ob i l e f i r s t . Go re sp o ns i ve. LAVA consult Social Business Partner 14 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 17. LOCATION IS KEY And I’m not just talking about where you are. I’m talking where you are, when it suits you, when you’re ready. Unintrusive. estimote.com
  • 18. LO CAT IO N WHY 4SQ WON’T DO THE TRICK Th e prob le m wi t h l oca t i on bas ed ap p s , is th e fact t ha t t hey ’re … wel l … a p p s. Tod a y, pe o pl e h a ve t o c he ck i n t o g et t o s p eci a l s , unl o cka b le s , p rom ot i on s . 2 014 wi ll b e t h e yea r of th e beaco n . S imp l y al l ow your d ev i ce t o connect wit h bran ds match in g yo u r p e rs o n al p re feren ces . Th e cha lle n g e for b ra n d s wil l be to fin d th e r ig ht ba la n ce b e t we en m a rket in g an d bu l l y in g … LAVA consult Social Business Partner 16 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 19. SOCIAL MONITORING Is not an option. Monitoring and social metrics will be a necessity. A requirement. flickr.com/photos/salesforce/8007331874/sizes/o/
  • 20. MET R ICS MONITORING REQUIRED. I me a n, re a l l y. Di d you t h in k s o cial media s til l r u n s o n gu t fe e li n gs? You ca n’ t eve n b e g i n t o co u nt the numerous da sh b o a rd s ex i s t i n g on l i n e an d s tan dal o n e. Th ey a ll fo c us on t oo m any metr ics , an d to o l ittl e i nsi ght s. 2 014 wi ll b e t h e yea r of st rateg y. Co mp an ies wil l nee d t o f i n d a wa y t o i nter pret big data intel l ig entl y. Ke e pi n g i t s i m p l e a n d s t u p id . arandomjog.com/2011/08/keep-it-simple-stupid LAVA consult Social Business Partner 18 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 21. VISUAL 2014 will be remembered as the Instayear. Content will be futile without compelling graphics, stunning visuals, images that tell stories. flickr.com/photos/mohistory/6893338290/sizes/l/
  • 22. S TO RYT EL LI NG ONE PICTURE. THOUSAND WORDS. So c i al u p d a t es , g oi n g vi ra l, tel l in g a s to r y, be comp el li n g , cre a t i ve , i n n ovative, … it all requires the sam e t h i ng . Gre at , st u n ni n g vi s u a l s . If you wa nt t o b e n ot i ced in 2 0 1 4 , yo u ’l l n eed to be vi sua l. St a n d o u t . A wo rd o f a d vi ce? Del et e t h os e s to ck p ictu res , an d hire a pro . S o m eon e wh o ca n take p ictu res with o u t us ing a sm a rt p h on e ; - ) flickr.com/photos/brunocorrea/3953360731 LAVA consult Social Business Partner 20 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 23. EMPLOYEE ADVOCACY Marketing isn’t your sole window to the world anymore. Neither is sales. Every single employee is an ambassador of your brand. Which means you have to lead by education on top of example. marcos.kirsch.mx/wp-content/uploads/2011/09
  • 24. AMBASSADOR S CHERISH THE GOLDEN OLDIES. Fo rge t so c ia l m ed ia . T h i n k s o ci a l b u s i n es s . I t’s a pi t y s p en di n g to n s on g reat co py, v is u al s an d v ira ls, i f h a l f o f you r s ta ff do es n’t k n ow h ow to u s e Face b o o k . D on’ t o n ly Le ad by Exa m pl e. Lead by Edu catio n . B oth wou ld b e even b et te r… M ake sure you sp en d en ou g h time to edu cate al l o f yo ur s t a f f to g et t he b est ou t o f so cial media to o ls. I rep e a t . Le a d by Edu cat io n . flickr.com/photos/jodhpurs-breeches/5245428280 LAVA consult Social Business Partner 22 Phone: +32 (0) 497 41 43 79 E-Mail: info@lavaconsult.eu
  • 25. I N CO NCLU SION 2014 CHALLENGES generation z comes with built-in connectivity. ! be prepared LAVA consult Social Business Partner content is king, but context is queen. ! dunk your content mobile will be the primary device people will use to find, read and buy. ! be responsive location based notifications based on personal preferences ! unintrusive 23 social monitoring & social metrics is a requirement, not an option… ! big data, kiss edition you’ll need stunning, compelling visuals to stand out from the crowd. ! visual storytelling Phone: +32 (0) 497 41 43 79 every single employee will need to act as an ambassador for your brand. ! lead by education E-Mail: info@lavaconsult.eu
  • 26. HAPPY NEW YEAR ! LAVA consult Social Business Partner
  • 27. WANT TO KNOW MORE? let’s meet & tweet
 @LAVAconsult LAVA consult Social Business Partner