My presentation for Sheshunoff on the Competitive Advantage of Air Banking. Description: Will your financial institution be prepared when bricks give way to clicks?
We've all seen the commercials about businesses moving to the cloud, but financial institutions have another storm to weather. As traditional banking evolves, what affect will new technology have on the relationships we have with our customers?
Customers banking expectations are definitely shifting and this discussion will include what some businesses and banks are doing to cater to a banking experience in the clouds. The conference agenda includes:
· Defining banking in the clouds
· Analyzing this shift as revolutionary or evolutionary for our institutions
· Preparing for conversation changes with your customers
· Optimizing the use of social media
· Evaluating current branch effectiveness
· Incorporating the latest technological solutions
The document discusses rural banking in India and the need to address it for sustainable growth. It notes that over 500 million Indians still lack bank accounts and that rural areas represent about 50% of India's GDP. While banking networks have expanded, rural banking still faces challenges of regulation designed for urban areas and high staffing needs for distribution in rural contexts. Microfinance and self-help groups are discussed as approaches to expanding rural access to financial services.
Wendy Bauer completed a course on common IDM how-to's with a perfect score of 100%. The certificate of completion was issued by the IDM Training & Certification team and dated November 26, 2016 with an identification number of 1764314077.
Wendy Bauer completed a course on IDM Portal Basics with a perfect score of 100% according to a Certificate of Completion issued by the IDM Training & Certification team on November 26, 2016 with the identification number 1764303997.
Wendy Bauer completed an Introduction to IDM course with a perfect score of 100%. The certificate confirms she finished the Introduction to IDM course through IDM Training & Certification on November 26, 2016. The certificate number is 1764300694.
Wendy Bauer has earned a Certificate of Completion for accessing IDM with a perfect score of 100% on the course. The certificate was issued by the IDM Training & Certification team on November 26, 2016 with an identification number of 1764306954.
Wendy Bauer has earned a Certificate of Completion for IDM Certification Training. She completed the entire series and scored 100% on the assessments. The certificate was issued by the IDM Training & Certification team on November 26, 2016.
Letter of Recommendation-WendyBauer-Logan BrownTommy Docks
Wendy Bauer worked on a Google Analytics project for Logan Brown at Northcentral Technical College. She went above and beyond to create an insightful and detailed report with little direction. Brown was impressed by Wendy's initiative, independence, and ability to solve problems through self-education. Brown was also impressed by Wendy's continuous learning, optimism, and sincerity. He is confident she would be an enthusiastic and driven team member and would gladly work with her again.
My presentation for Sheshunoff on the Competitive Advantage of Air Banking. Description: Will your financial institution be prepared when bricks give way to clicks?
We've all seen the commercials about businesses moving to the cloud, but financial institutions have another storm to weather. As traditional banking evolves, what affect will new technology have on the relationships we have with our customers?
Customers banking expectations are definitely shifting and this discussion will include what some businesses and banks are doing to cater to a banking experience in the clouds. The conference agenda includes:
· Defining banking in the clouds
· Analyzing this shift as revolutionary or evolutionary for our institutions
· Preparing for conversation changes with your customers
· Optimizing the use of social media
· Evaluating current branch effectiveness
· Incorporating the latest technological solutions
The document discusses rural banking in India and the need to address it for sustainable growth. It notes that over 500 million Indians still lack bank accounts and that rural areas represent about 50% of India's GDP. While banking networks have expanded, rural banking still faces challenges of regulation designed for urban areas and high staffing needs for distribution in rural contexts. Microfinance and self-help groups are discussed as approaches to expanding rural access to financial services.
Wendy Bauer completed a course on common IDM how-to's with a perfect score of 100%. The certificate of completion was issued by the IDM Training & Certification team and dated November 26, 2016 with an identification number of 1764314077.
Wendy Bauer completed a course on IDM Portal Basics with a perfect score of 100% according to a Certificate of Completion issued by the IDM Training & Certification team on November 26, 2016 with the identification number 1764303997.
Wendy Bauer completed an Introduction to IDM course with a perfect score of 100%. The certificate confirms she finished the Introduction to IDM course through IDM Training & Certification on November 26, 2016. The certificate number is 1764300694.
Wendy Bauer has earned a Certificate of Completion for accessing IDM with a perfect score of 100% on the course. The certificate was issued by the IDM Training & Certification team on November 26, 2016 with an identification number of 1764306954.
Wendy Bauer has earned a Certificate of Completion for IDM Certification Training. She completed the entire series and scored 100% on the assessments. The certificate was issued by the IDM Training & Certification team on November 26, 2016.
Letter of Recommendation-WendyBauer-Logan BrownTommy Docks
Wendy Bauer worked on a Google Analytics project for Logan Brown at Northcentral Technical College. She went above and beyond to create an insightful and detailed report with little direction. Brown was impressed by Wendy's initiative, independence, and ability to solve problems through self-education. Brown was also impressed by Wendy's continuous learning, optimism, and sincerity. He is confident she would be an enthusiastic and driven team member and would gladly work with her again.
The document discusses several factors that search engines use to evaluate and rank websites, including engagement metrics, machine learning algorithms, and linking patterns. Engagement metrics refer to how users interact with search results, with longer interactions seen as more positive. Google uses machine learning algorithms to constantly evaluate websites for quality. Historically, websites with many high-quality links going to them tended to rank higher, but modern algorithms are more advanced. Overall, the document outlines different signals search engines use to determine website quality and rank pages.
Principles of sales wendy sales plan-refectionTommy Docks
Wendy Bauer presents a sales plan to Tim Holzem of Travel with Me Unlimited for their annual awards dinner. The plan includes hosting the event at Park Inn International on June 28th with a "Springtime in Japan" theme. It proposes decorating the Top of the Park room with Japanese cherry blossom centerpieces, wall decor, and kimono-clad waitstaff. A Japanese instrumental group would perform. The menu features sushi rolls, teriyaki dishes, soup and tea. Additional costs include audiovisual equipment, decorations, and a bar setup. The total proposed budget comes in under the $6,000 limit at $4,661.16. Visuals are provided to showcase the theme elements
Principles of sales sales dinner theme imagesTommy Docks
The document describes the theme and decorations for an upcoming "Excursion to Japan" themed business awards dinner. The theme will feature Japanese music, traditionally inspired attire for wait staff including kimonos, Japanese food and drinks, and decorations evoking cherry blossoms. Prizes for the event will include gift cards for Japanese restaurants, sushi and sake gift sets, and other Japan-themed items.
Marketing principles viracocha - candy bar projectTommy Docks
This document provides a strategic marketing plan for a new organic and fair trade dark chocolate candy bar called QANTUTA. The plan includes details on the target market demographics such as age (30-40), gender (50% women), income ($50k-$75k), and lifestyle (healthy, active, indulgent). It also outlines the product description and pricing, competition, distribution strategy, promotional tactics, and trade promotions. The goal is to launch the product in Midwest cities starting with Madison, WI and build awareness of its unique ingredients and benefits through magazine, newspaper, and radio advertising coupled with consumer incentives.
The document discusses using photo sharing sites like Pinterest, Instagram, and Flickr to promote a business online. It recommends using these sites to build brand awareness, build closer relationships with customers through interaction, and increase traffic to other online channels. Specifically, it suggests businesses showcasing products and their uses through photos on these sites to engage customers and help the business stand out from competitors.
Steps to create successful digital content.
3 strategies to create digital content for a website
3 strategies to create digital content for an email
3 strategies to create digital content for social media sites
3 strategies to create digital content for a blog site
Define the CAN SPAM Act and the main characteristics of the Act. Overview of the CAN SPAM Act. The benefits and protections it provides to consumers. The benefits and protections it gives to senders.
Ways a company can create a mobile marketing campaign without isolating different electronic platforms (such as social media sites, tablets vs. desktop vs. mobile), and traditional marketing techniques.
This document compares the advantages and disadvantages of multiple website versions versus a single site with subsites. Some advantages of multiple sites include separate template design and domain branding, while disadvantages include no content or element sharing. A single site with subsites allows content sharing but has more complex template design. The document also discusses multi-page versus single-page site structures and provides references.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
The document discusses several factors that search engines use to evaluate and rank websites, including engagement metrics, machine learning algorithms, and linking patterns. Engagement metrics refer to how users interact with search results, with longer interactions seen as more positive. Google uses machine learning algorithms to constantly evaluate websites for quality. Historically, websites with many high-quality links going to them tended to rank higher, but modern algorithms are more advanced. Overall, the document outlines different signals search engines use to determine website quality and rank pages.
Principles of sales wendy sales plan-refectionTommy Docks
Wendy Bauer presents a sales plan to Tim Holzem of Travel with Me Unlimited for their annual awards dinner. The plan includes hosting the event at Park Inn International on June 28th with a "Springtime in Japan" theme. It proposes decorating the Top of the Park room with Japanese cherry blossom centerpieces, wall decor, and kimono-clad waitstaff. A Japanese instrumental group would perform. The menu features sushi rolls, teriyaki dishes, soup and tea. Additional costs include audiovisual equipment, decorations, and a bar setup. The total proposed budget comes in under the $6,000 limit at $4,661.16. Visuals are provided to showcase the theme elements
Principles of sales sales dinner theme imagesTommy Docks
The document describes the theme and decorations for an upcoming "Excursion to Japan" themed business awards dinner. The theme will feature Japanese music, traditionally inspired attire for wait staff including kimonos, Japanese food and drinks, and decorations evoking cherry blossoms. Prizes for the event will include gift cards for Japanese restaurants, sushi and sake gift sets, and other Japan-themed items.
Marketing principles viracocha - candy bar projectTommy Docks
This document provides a strategic marketing plan for a new organic and fair trade dark chocolate candy bar called QANTUTA. The plan includes details on the target market demographics such as age (30-40), gender (50% women), income ($50k-$75k), and lifestyle (healthy, active, indulgent). It also outlines the product description and pricing, competition, distribution strategy, promotional tactics, and trade promotions. The goal is to launch the product in Midwest cities starting with Madison, WI and build awareness of its unique ingredients and benefits through magazine, newspaper, and radio advertising coupled with consumer incentives.
The document discusses using photo sharing sites like Pinterest, Instagram, and Flickr to promote a business online. It recommends using these sites to build brand awareness, build closer relationships with customers through interaction, and increase traffic to other online channels. Specifically, it suggests businesses showcasing products and their uses through photos on these sites to engage customers and help the business stand out from competitors.
Steps to create successful digital content.
3 strategies to create digital content for a website
3 strategies to create digital content for an email
3 strategies to create digital content for social media sites
3 strategies to create digital content for a blog site
Define the CAN SPAM Act and the main characteristics of the Act. Overview of the CAN SPAM Act. The benefits and protections it provides to consumers. The benefits and protections it gives to senders.
Ways a company can create a mobile marketing campaign without isolating different electronic platforms (such as social media sites, tablets vs. desktop vs. mobile), and traditional marketing techniques.
This document compares the advantages and disadvantages of multiple website versions versus a single site with subsites. Some advantages of multiple sites include separate template design and domain branding, while disadvantages include no content or element sharing. A single site with subsites allows content sharing but has more complex template design. The document also discusses multi-page versus single-page site structures and provides references.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
2. M-BANKING DEFINITION
• MOBILE BANKING IS THE ACT OF DOING FINANCIAL TRANSACTIONS ON A
MOBILE DEVICE (CELL PHONE, TABLET, ETC.). THIS ACTIVITY CAN BE AS SIMPLE
AS A BANK SENDING FRAUD OR USAGE ACTIVITY TO A CLIENT’S CELL PHONE OR
AS COMPLEX AS A CLIENT PAYING BILLS OR SENDING MONEY ABROAD.
ADVANTAGES TO MOBILE BANKING INCLUDE THE ABILITY TO BANK ANYWHERE
AND AT ANY TIME. DISADVANTAGES INCLUDE SECURITY CONCERNS AND A
LIMITED RANGE OF CAPABILITIES WHEN COMPARED TO BANKING IN PERSON OR
ON A COMPUTER.
3. 2 EXAMPLES OF AN M-BANKING
TRANSACTION
• AT TARGET PAYING FOR THE ITEMS AT CHECKOUT. INSTEAD OF PAYING FOR
THE PURCHASE WITH CASH, CHECK, DEBIT, OR CREDIT CARD. YOU USE YOUR
SMARTPHONE WALLET APP TO PAY USING NFC TO ELECTRONICALLY TRANSFER
YOUR PAYMENT. IT IS RECEIVED BY THE SAME MACHINE THAT RUNS YOUR DEBIT
OR CREDIT CARD. PAYMENT IS PROCESSED AND TRANSACTION IS COMPLETE.
• ORDER COFFEE VIA THE STARBUCKS APP AND PAY FOR IT VIA THE WALLET ON
YOUR STARBUCKS APP. YOU PULL INTO THE DRIVE THRU AT THE STARBUCKS
AND PICK UP YOUT COMPLETED ORDER AND DRIVE AWAY.
4. THE MARKET ADVANTAGES OF M-BANKING
• HIGHER CUSTOMER SATISFACTION
• REDUCED COSTS
• EASY CHARGEBACK PROCESS
• EASE OF TRANSACTIONS
• INCREASED TRAFFIC
5. 3 BENEFITS/REASON WHY A CUSTOMER
WOULD PREFER M-BANKING OVER
TRADITIONAL BANKING
• UP TO DATE BALANCE
• EASY ACCESS
• NO FEES
• GOOD SECURITY
• MORE WAY TO ACCESS ACCOUNTS