Ektron 9 is a highly important upgrade that can change the Ektron user experience significantly. It's a web content management system which makes creating, editing and maintaining content easier, not only for the experts, but also for the novices.
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Ektron 9 – It's not your typical upgrade
1. Ektron 9 – It's not your typical upgrade
Marketers all over the world are expert in playing up the capabilities of a new release or newer
version. But unfortunately, often we see that the new version or release hardly matches our
expectations. This is where Ektron 9 is different from the others. It is not your standard upgrade.
Ektron 9 is immensely important because it changes the way content editors and authors deal with
the content. It is, perhaps, the first step towards changing the Ektron user experience.
Let's take an example – Suppose a user wants to edit a content. He is required to login first and then
launch the Workarea. After that he can browse for the folder list to find the desired content.
However, this can be quite a long-drawn process. In Ektron 9, users don't have to launch a
Workarea. A user can directly access the particular content by going to the Content Dashboard from
the website itself. When the Content Dashboard opens, you'll find it automatically loads all the
content which are authored by that user. You can sort the content as per your convenience. If,
however, the content you are searching for is authored by a different user, you can use its Search
functionality to find out the desired piece of content. Moreover, you can also make use of a variety
of filtering options that are available.
Ektron 9 also boasts of a smooth Search-based interface that gives people an enhanced user
experience. So even if a novice author is using Ektron 9, he can take advantage of its unique
capabilities. This can make Ektron usage easy and trouble-free for him.
There's no doubt that web content management vendors will push the new features of a product or
service a bit too much to the customers. But with Ektron 9, you'll be assured to get all the latest
tools and functionalities worth the hype. Moreover, you will also be keen to improve the content
authoring system with enhancement such as the new PageBuilder UI.
Few of the most important Ektron 9 features are:
Mobile enhancements:
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Automatic image resizing capabilities
Control on content that appears on devices
Easy to use tools for marketers to optimize experience across various devices
Enhanced content preview on mobile devices (helping in mobilizing Ektron)
Swap images to boost context
2. Improved user experience:
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Filter published content faster
Redesigned user interface for ease of use
Great control over content formatting
Drag and drop images into content
Enriched persona management:
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Create personas that's based on Marketing Automation systems, CRM
Easier content targeting
Detailed insight of key activities by persona
Rich Site Search:
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Easy configuration
Deliver rich search experience with Solr
Provide suggested results
It is clear that Ektron 9 isn't just a software release. It is changing the way we perceive content
management system. It has streamlined content authoring system allowing the users to create a
press release, blog post, landing page and other content with much ease.
According to Bill Rogers, Ektron Founder and CEO, “Ektron 9's enterprise search feature delivers a
richer search experience for visitors and provides a deeper knowledge of customers. And thanks to
the extensive feedback we received from Ektron customers and partners, Ektron 9 is truly an
achievement of the entire Ektron community.”