Transcript of "Music Video Codes And Conventions (Research)"
Types Of Music Video
Music video performance consists of either the whole of the video or several parts
of it including live, on-stage performance by the artist.
There are a lot of types of Music Videos but the most conventional ones are
Performance and Narrative based
Here is a link, to one of the most Performance based Music Video
“Linkin Park - Faint”
A narrative in a music video is much like a mini-
movie, British alternative rock band Coldplay uses narrative in their
song "The Scientist"
Some videos are very symbolic and have many meanings,
Most songs that don’t make much sense and are unusual in a weird yet different
way usually have a symbolic meaning
“Lady Gaga” usually has symbolic videos , Videos with a meaning which only smart
audiences can observe
or maybe just die hard Lady Gaga fans.
A music video is a short film or video that accompanies a wide-ranging part of a
Modern Music Videos are made with a lot of planning and used as marketing to
improve the sale of music recordings.
The conventions of a music video vary depending on genre of music, the way things
are done within the video this also describes the genre of the music video.
However, some general conventions include the artist is shown performing, the
lyrics of the song influence what is shown in the video, the pace of editing fits the
pace of the music, and the codes of dress reflect the mood of the song.
Codes And Conventions
The codes and conventions of Editing and sound
Scenes edited to match music
Changes in sound level
The codes and conventions of Mis-en-scene
if narrative is included
The codes and conventions of Camera:
Variety of shots depending on style
-Editing (using different techniques is important in creating different
moods and emotions to fit in with the style of music that is accompanied
by the video)
-Camera movement (swish pans, tracking shots, etc.)
- Using a variety of angles (rather than sticking to one type of shot which
will bore audiences and lose their interest)
- Mis-en-scene (props, costumes, lighting, locations, etc.)
- Tend to be based around a person’s feelings and emotions (e.g. a girl singing
about a boy)
- Shots on the artist or others singing the lyrics (lip syncing is one of the most
important things to get right)
- There is usually a link between the lyrics, genre and style of music with the actual
video (i.e. a dance video usually has the codes of conventions of flashing
lights, spotlights which is accompanied by the lyrics; usually talk about clubbing and
an energetic lifestyle.
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