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Helping marketers get it right with consumers. ...
Helping marketers get it right with consumers.
As consumers increasingly talk about brands and tell brand stories online, the need to bridge this gap and rekindle trust between marketers and consumers has never been greater. By talking to consumers about how they expect brands to act in the digital age, we wanted to develop some guidance that could be used by marketers around the world to help bring the two sides together.
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