WCIT 2014 Francisco González - Creative Digital City: the Hub in Latin America
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Keynote address at the WCIT 2014 Creative Digital City: the Hub in Latin America Francisco González, Director General of ProMéxico and President of Guadalajara Creative Digital City Association
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WCIT 2014 Francisco González - Creative Digital City: the Hub in Latin America
- 1. Creative Digital City: the hub in Latin America October 1st, 2014
- 2. Creativity is the new economy Agriculture Manufacturing Services Creativity
- 3. Latin America’s creative hub We have the largest film and video games market in Latin America. We rank first in creative industries in Latin America, according to UNCTAD. We have the largest talent pool for the IT and creative industry in Latin America. Our audiovisual content is being watched by over one billion people around the world . 3 Source: ProMéxico with information of CEPAL/ PWC, Global Entertainment and Media Outlook/ UNCTAD, Creative Economy Report.
- 5. Most competitive costs in the region Software Development International Results (US=100) Video Game production International Results (US=100) Mexico Canada UK Netherlands Australia Japan France US Italy Germany Cost Index Cost Index Mexico Canada UK Netherlands Australia Japan France US Italy Germany 5 Source: ProMéxico with information of KPMG, Competitive Alternatives, 2014.
- 6. Creative industries market in Mexico 6 2,629 2,058 1,752 1,551 1,401 840 767 Source: ProMexico with information of PWC. 5,352 8,888 614 Internet TV subscription TV advertising Newspaper publishing Business-to-business Filmed entertainment Book publishing Videogames Internet advertising Radio Magazine advertising Music Out-of-home advertising 593 464 449 Market value (musd) Σ=25 BUSD
- 7. 2nd country with the largest percentage of employment in the industry 7 Contribution of copyright industries to national employment Source: ProMéxico with information of UNESCO, Creative Economy Report, 2013.
- 8. Mexico: the largest source of talent in Silicon Valley 8 Source: ProMéxico with information of Bloomberg, 2014.
- 9. 9 Mexico: the next creative hub
- 10. Global hub for the creative industries 10
- 11. Why Guadalajara? San Luis Potosí 11 Aguascalientes Second most important transportation hub and one of the largest IT clusters in the country. Querétaro
- 12. Milestones expected in the near future 12 30,000 jobs in 10 years. 15,000 highly-specialized jobs in 15 years. 5 Strategic axis. Urban structuring projects: 42 hectares. 550 new businesses. New Exports: 2,000 MUSD. 15,000 MUSD of FDI.
- 13. / First axis: Space for living, working and learning
- 14. Second axis: Integration for social inclusion It will integrate the digital hub with the historical and the local urban community.
- 15. Third axis: New concept of workspaces
- 16. Fourth axis: Digital infrastructure
- 17. Fifth axis: Triple helix creative cluster It will attract the proper mix of companies, universities and creative talent Private sector Public sector Academia
- 18. /
- 19. www.promexico.gob.mx promexico@promexico.gob.mx @ProMexicoTW +52 (55) 54 47 7000 Camino a Santa Teresa 1679, Col. Jardines del Pedregal CP 01900, México, D.F. 19
Editor's Notes
- PALABRAS DE FRANCISCO N. GONZÁLEZ DÍAZ, DIRECTOR GENERAL DE PROMÉXICO, DURANTE SU PARTICIPACIÓN EN EL WCIT 2014 Lugar, fecha y hora: Centro de Convenciones Expo Guadalajara, Guadalajara, Jalisco, miércoles 1º de octubre de 2014, 3:00 pm. Orden en el que hablarán los participantes: Introducción del maestro de ceremonias. Francisco N. González Díaz, Director General de ProMéxico. Tipo de público: 2,000 delegados del WCIT, provenientes de más de 60 países. Medios: Sí. Modalidad de la presentación: Discurso en podio. Duración de la participación: 20 minutos + 10 minutos de sesión de Q&A. ****************************************************************** Mr. Santiago Gutiérrez, President of the World Information Technology and Services Alliance, known as WITSA. It’s noteworthy to mention that he is our first Mexican to lead this associations. Mr. James H. Poisant, WITSA Secretary General. Distinguished ladies and gentlemen. Members of the press. Thank you for the warm welcome. Good afternoon to all of you! It is my great honor and pleasure to speak at this important international event, full of visionaries and innovators such as yourselves. First of all, I would like to thank WITSA for choosing Mexico as venue, for their tireless efforts in preparing this forum and for its relevant role in promoting IT businesses around the globe. I am certain that hosting this congress is the perfect showcase to confirm why Mexico is a major player in the IT sector worldwide. I would like to speak to you today about one of the greatest visions of the Mexican Government: one that is already being built and that will soon lead its way, not only in our country, but in the global arena: the Creative Digital City in Guadalajara.
- As you all know, the digital revolution is changing the gravity center of the world’s economy and sources of innovation. The global market is not the same as it used to be a decade ago. New dynamic patterns are gaining speed. One of this new paradigms is the creative economy. For decades, science, technology and innovation were linked to one another. But creativity was part of a different puzzle. Today we are certain that they are just as integral as other branches of knowledge to ensure prosperity today and in the future. Our long-term economic competitiveness depends on supporting creative businesses to generate jobs and growth. Creativity is one of the most evolved chains in the industry. Creative industries as design or media proved to lead the development of new technologies that can make us healthier, save lives, and improve our quality of life. This is a virtuous circle. With better technology there are better ways of achieving creativity. Equally important is that the development of these technologies result in high-quality jobs that require well-educated talent.
- The creative industries are one of the most vibrant parts of our economy – and one of our greatest strengths as a nation. Our country plays a leading role in Latin America in this industry, according to UNCTAD. Our audiovisual content is being watched by over one billion people around the world. We have the largest film and video games market in Latin America. We have the largest talent pool for the IT and creative industry in the region. And in a couple of weeks we will be country of honor in Mipcom, one of the most important content events in the world. We will attend this year to the event with the largest Mexican delegation of this sector in history, comprised by more than 100 companies.
- We were able to achieve those numbers because Mexico has a strong supply chain in this industry. It offers more than 1,500 companies that provide the wide range of services requested by each of the chains that comprise the industry.
- Mexico is the country with the most competitive costs in the Americas for video game production and software development, according to KPMG. In video game production it has a cost advantage of 31%, meanwhile in software development accounts for 27%.
- Mexico has the 13th place in the world ranking of the entertainment and advertising industry, due to its market value. Mexico is expected to have a growth of 9.5% this year, since in 2013 it accounted for 25 billion dollars. It is estimated that the entertainment and advertising industry in Mexico has a market value of 27 billion dollars in 2014.
- In fact, Mexico is the world’s second country with the largest percentage of employment, amongst 40 nations, in the creative industries, according to UNESCO and the World Intellectual Property Organization.
- According to Businessweek, Mexico is the number one foreign source of intellectual capital in Silicon Valley, topping India, Japan, and Germany.
- Imagine a creative city, an integral environment for digital creation, a place so attractive to train and retain the best creative talent in the world, in order to position Mexico as an international leader in the industry.