Vuclip Mira! Women Empowerment Survey

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  • Country list defined by online research and subject to the limitations of the Vuclip Survey Webtool.
  • Questions were designed against ambiguity, #3 to #5 have been used before.
  • A third of all our responses came from Saudi Arabia.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Vuclip Mira! Women Empowerment Survey

    1. 1. IndiaWomen Empowerment Survey February 2013
    2. 2. I / Methodology & Summary
    3. 3. AdministrationTarget: IndiaLanguage: EnglishVehicle: WAPDuration: Four Days (96 Hours)Platform: All Handsets, Except iOS (HTML5)Insertion: Second Playback Page* *Due to conflict with Freemium interstitial, which is inserted before the third playback page.
    4. 4. Survey Questions1. With one case every 22 minutes, rape has become a national shame. Vuclip seeks your views on the topic. First, which of the following would be the most helpful action in fighting crime against women? Make legislation stronger OR Set up fast track courts OR Create a national helpline for women OR Make police sensitive about handling such cases2. What is the top reason for the increase in rape cases in recent years? Declining values and respect for women OR Abuse of drugs and alcohol by unemployed youth OR Wearing provocative clothing OR Bad influence of cinema and television OR Low conviction rate and/or delays in justice3. What should be the punishment for a confirmed rapist? Life imprisonment OR Death penalty/public execution OR Chemical or surgical castration OR Public branding or tattooing as a rapist OR 7-10 year jail term prescribed by the penal code4. Gender: Male OR Female5. Age: <18 OR 18-25 OR 26-35 OR 36-55 OR >55
    5. 5. II / India Results
    6. 6. OverviewPurpose: Women Empowerment GenderPlatform: Vuclip WAPTarget: All Users, India 16%Start Date: January 19th 00:00:00 MaleEnd Date: January 23rd 00:00:00 FemaleDuration: 4 Days/96 Hours 84%Responses: 67774 UniqueLength: 5 Questions, 21 Choices AgeResponse Rate: 16900/Day 7% 3% Under 18 26% 18 to 25 20% 26 to 35 36 to 55 44% Over 55
    7. 7. Response“…which of the following would be the most helpful action infighting crime against women?” 17% 21% 16% Make laws stronger Set up fast courts 41%15% 14% Create national helpline 54% 20% 57% 14% Make police sensitive… 13% 18%
    8. 8. Cause“What is the top reason for the increase in rape cases in recentyears?” 13% Declining values/respect… 17% 12%12% Abuse of drugs/alcohol 39% 11% 49% Provocative clothing 14%12% Bad influence of media 12% 52% 12% 14% Low conviction rate 18% 13%
    9. 9. Punishment“What should be the punishment for a confirmed rapist?” 6% 7% 8% 14% 7% Life imprisonment Death penalty 9% 35% 9%10% 49% Castration Branding or tattooing 14% 52% 26% 26% 7-10 year jail sentence 28%
    10. 10. Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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