Global Consumer Preferences for Longer Mobile Videos
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The document appears to be a survey analyzing global consumer preferences for watching longer mobile videos. Some key findings include: - Across all regions, watching 4 serial television episodes for 2 hours was generally the most preferred option. - The majority of respondents in all regions said they would watch their favorite TV serials or movies on their phone if available. - For longer videos, the top concerns globally were not being able to find desired content and video buffering issues.
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Global Consumer Preferences for Longer Mobile Videos
- 1. Global Consumer Preferences for Longer Mobile Videos
- 2. Survey Questions 1. In two hours of mobile viewing, which of the following would you prefer? Watch one movie OR Watch four serial television episodes OR Watch multiple song clips OR Watch multiple short movie scenes 2. If your favorite TV serial were available, would you watch on your phone? Yes OR No 3. If your favorite movies were available, would you watch on your phone? Yes OR No 4. What is your biggest concern with watching longer videos on your phone? Itโs expensive OR Video buffers OR My phone doesnโt support videos OR Canโt find long videos I want to watch OR I already watch long form videos on my phone 5. Gender: Male OR Female 6. Age <18 OR 18-25 OR 26-35 OR 36-55 OR 55<
- 4. GLOBAL Overview September 24 START DATE Female 21% Over 55 36-55 4% 12% October 1 END DATE Under 18 16% 8 Days DURATION GENDER 54,084 6 Questions Male 79% AGE RESPONSES LENGTH 6,760/Day RESPONSE RATE 26-35 32% 18-25 36%
- 5. GLOBAL In two hours of mobile viewing, which of the following would you prefer? ALL 9% FEMALES MALES 22% 12% 45% 24% 8% 22% 56% 19% Watch four serial television episodes Watch multiple song clips 13% 59% 11% Watch multiple short movie scenes Watch one movie
- 6. GLOBAL In two hours of mobile viewing, which of the following would you prefer? UNDER 18 26-35 55% 55% 15% 21% 9% 9% 13% 14% 8% OVER 55 48% 50% 13% 30% 26% 10% 11% 12% 24% 36-55 13% 66% 18-25 Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
- 7. GLOBAL If your favorite TV serial were available, would you watch on your phone? ALL 16% FEMALES MALES 18% 82% 15% 85% 84% No Yes
- 8. GLOBAL If your favorite TV serial were available, would you watch on your phone? UNDER 18 92% 8% 18-25 26-35 36-55 84% 83% 80% 16% 17% 20% No Yes OVER 55 86% 14%
- 9. GLOBAL If your favorite movies were available, would you watch on your phone? ALL 11% FEMALES MALES 14% 10% 86% 90% 89% No Yes
- 10. GLOBAL If your favorite movies were available, would you watch on your phone? UNDER 18 94% 6% 18-25 26-35 36-55 OVER 55 89% 88% 86% 89% 11% 12% 14% 11% No Yes
- 11. GLOBAL What is your biggest concern with watching longer videos on your phone? ALL 10% 21% FEMALES MALES 13% 24% 26% 11% 21% 26% 10% 28% 14% 19% 32% 10% 35% Can't find long videos I want to watch I already watch long form videos on my phone It's expensive My phone doesn't support videos Video buffers
- 12. GLOBAL What is your biggest concern with watching longer videos on your phone? UNDER 18 26-35 36-55 OVER 55 22% 22% 23% 21% 12% 11% 10% 11% 28% 27% 28% 34% 27% 13% 18-25 30% 28% 11% 11% 12% 9% 56% 25% 14% 8% Can't find long videos I want to watch It's expensive Video buffers 9% I already watch long form videos on my phone My phone doesn't support videos
- 13. India Results
- 14. INDIA Overview September 24 START DATE Female 21% Over 55 36-55 4% 12% October 1 END DATE Under 18 16% 8 Days DURATION GENDER 7,993 6 Questions Male 79% AGE RESPONSES LENGTH 1,000/Day RESPONSE RATE 26-35 32% 18-25 36%
- 15. INDIA In two hours of mobile viewing, which of the following would you prefer? ALL 6% FEMALES MALES 25% 11% 42% 29% 6% 24% 56% 13% 58% 12% 18% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
- 16. INDIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 18-25 26-35 36-55 OVER 55 46% 50% 45% 49% 79% 16% 6% 9% 5% 15% 16% 13% 31% 28% 33% 28% 7% 7% 7% 9% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
- 17. INDIA If your favorite TV serial were available, would you watch on your phone? ALL 19% FEMALES MALES 18% 23% 77% 81% No 82% Yes
- 18. INDIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 77% 77% 71% 23% 23% 29% OVER 55 79% 95% 5% No Yes 21%
- 19. INDIA If your favorite movies were available, would you watch on your phone? ALL 11% FEMALES MALES 16% 10% 84% 90% 89% No Yes
- 20. INDIA If your favorite movies were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 85% 89% 88% 15% 11% 12% 97% 3% No Yes OVER 55 81% 19%
- 21. INDIA What is your biggest concern with watching longer videos on your phone? ALL 12% 19% FEMALES 19% MALES 16% 20% 10% 19% 19% 9% 13% 12% 27% 25% 39% 41% Can't find long videos I want to watch I already watch long form videos on my phone It's expensive My phone doesn't support videos Video buffers
- 22. INDIA What is your biggest concern with watching longer videos on your phone? UNDER 18 7% 5% 18-25 25% 12% 26-35 36-55 OVER 55 20% 19% 22% 12% 9% 10% 25% 75% 25% 22% 29% 25% 37% 32% 23% 8% 5% 15% 14% Can't find long videos I want to watch It's expensive Video buffers 16% 9% I already watch long form videos on my phone My phone doesn't support videos
- 24. USA Overview September 24 START DATE Female 17% Over 55 Under 3% 18 36-55 10% 14% October 1 END DATE 8 Days DURATION GENDER 455 RESPONSES 6 Questions Male 83% LENGTH 56/Day RESPONSE RATE AGE 26-35 29% 18-25 44%
- 25. USA In two hours of mobile viewing, which of the following would you prefer? ALL 8% FEMALES MALES 10% 25% 47% 8% 33% 24% 33% Watch four serial television episodes Watch multiple song clips 25% 50% 20% 17% Watch multiple short movie scenes Watch one movie
- 26. USA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 53% 18-25 45% 26-35 50% 36-55 OVER 55 42% 43% 16% 17% 23% 17% 31% 17% 23% 27% 13% 9% 5% Watch four serial television episodes Watch multiple song clips 11% 21% 29% 7% Watch multiple short movie scenes Watch one movie
- 27. USA If your favorite TV serial were available, would you watch on your phone? ALL 17% FEMALES MALES 16% 22% 78% 83% No 84% Yes
- 28. USA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 81% 83% 36-55 76% 93% 96% 19% 17% 24% 7% 4% No OVER 55 Yes
- 29. USA If your favorite movies were available, would you watch on your phone? ALL 12% FEMALES MALES 10% 12% 90% 88% 88% No Yes
- 30. USA If your favorite movies were available, would you watch on your phone? UNDER 18 94% 6% 18-25 26-35 36-55 OVER 55 79% 86% 92% 93% 21% 14% 8% No 7% Yes
- 31. USA What is your biggest concern with watching longer videos on your phone? ALL 14% 27% FEMALES 30% MALES 12% 20% 25% 20% 26% 14% 14% 17% 13% 20% Can't find long videos I want to watch It's expensive Video buffers 26% 22% I already watch long form videos on my phone My phone doesn't support videos
- 32. USA What is your biggest concern with watching longer videos on your phone? UNDER 18 17% 18-25 26-35 28% 23% 36-55 34% 15% 15% 17% 43% 16% 15% 36% OVER 55 19% 0% 21% 23% 17% 15% 27% 28% 16% 14% 14% Can't find long videos I want to watch It's expensive Video buffers 13% 21% 14% I already watch long form videos on my phone My phone doesn't support videos
- 34. Overview INDONESIA September 24 Over 55 5% 36-55 8% START DATE Female 27% October 1 END DATE 8 Days DURATION GENDER Under 18 23% 5,074 26-35 24% AGE RESPONSES Male 73% 6 Questions LENGTH 634/Day RESPONSE RATE 18-25 40%
- 35. INDONESIA In two hours of mobile viewing, which of the following would you prefer? ALL 9% FEMALES 18% 10% 39% MALES 22% 9% 16% 53% 20% 59% 16% 29% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
- 36. INDONESIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 56% 21% 18-25 54% 21% 26-35 53% 16% 36-55 48% 18% 12% 15% 24% 26% 10% 10% 8% 8% Watch four serial television episodes Watch multiple song clips OVER 55 41% 24% 24% 12% Watch multiple short movie scenes Watch one movie
- 37. INDONESIA If your favorite TV serial were available, would you watch on your phone? ALL 11% FEMALES MALES 9% 16% 84% 91% 89% No Yes
- 38. INDONESIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 89% 89% 91% 87% 11% 11% 9% 13% No Yes OVER 55 96% 4%
- 39. INDONESIA If your favorite movies were available, would you watch on your phone? ALL 8% FEMALES MALES 6% 13% 87% 94% 92% No Yes
- 40. INDONESIA If your favorite movies were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 OVER 55 93% 91% 93% 93% 96% 7% 9% 7% 7% 4% No Yes
- 41. INDONESIA What is your biggest concern with watching longer videos on your phone? ALL 19% 9% FEMALES 19% MALES 11% 28% 30% 19% 7% 19% 28% 16% 25% 15% Can't find long videos I want to watch It's expensive Video buffers 25% 30% I already watch long form videos on my phone My phone doesn't support videos
- 42. INDONESIA What is your biggest concern with watching longer videos on your phone? UNDER 18 18-25 26-35 36-55 OVER 55 16% 20% 18% 23% 27% 19% 21% 15% 17% 22% 40% 23% 21% 16% 15% 33% 20% 8% 30% 32% 9% 8% Can't find long videos I want to watch It's expensive Video buffers 26% 13% 10% I already watch long form videos on my phone My phone doesn't support videos
- 44. Overview SAUDI ARABIA September 24 Over 55 5% 36-55 8% START DATE Female 27% October 1 END DATE 8 Days DURATION GENDER Under 18 23% 12,503 26-35 24% AGE RESPONSES Male 73% 6 Questions LENGTH 1,562/Day RESPONSE RATE 18-25 40%
- 45. SAUDI ARABIA In two hours of mobile viewing, which of the following would you prefer? ALL 12% FEMALES MALES 16% 11% 49% 26% 39% 25% 52% 30% 15% Watch four serial television episodes Watch multiple song clips 13% 12% Watch multiple short movie scenes Watch one movie
- 46. SAUDI ARABIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 18-25 51% 26-35 46% 36-55 37% OVER 55 46% 63% 15% 12% 10% 13% 14% 25% 28% 12% 12% 34% 28% 19% 8% Watch four serial television episodes Watch multiple song clips 14% 13% Watch multiple short movie scenes Watch one movie
- 47. SAUDI ARABIA If your favorite TV serial were available, would you watch on your phone? ALL 17% FEMALES MALES 15% 21% 79% 83% No 85% Yes
- 48. SAUDI ARABIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 92% 8% 18-25 26-35 36-55 83% 81% 79% 17% 19% 21% No Yes OVER 55 85% 15%
- 49. SAUDI ARABIA If your favorite movies were available, would you watch on your phone? ALL 13% FEMALES MALES 11% 19% 81% 89% 87% No Yes
- 50. SAUDI ARABIA If your favorite movies were available, would you watch on your phone? UNDER 18 93% 7% 18-25 26-35 36-55 OVER 55 86% 86% 82% 86% 14% 14% 18% 14% No Yes
- 51. SAUDI ARABIA What is your biggest concern with watching longer videos on your phone? ALL 11% 23% FEMALES MALES 14% 23% 31% 20% 10% 10% 24% 23% 10% 10% 21% 33% Can't find long videos I want to watch It's expensive Video buffers 37% I already watch long form videos on my phone My phone doesn't support videos
- 52. SAUDI ARABIA What is your biggest concern with watching longer videos on your phone? UNDER 18 26-35 36-55 OVER 55 25% 24% 23% 23% 11% 11% 11% 10% 29% 26% 27% 33% 23% 16% 18-25 26% 26% 12% 13% 13% 5% 58% 25% 14% 7% Can't find long videos I want to watch It's expensive Video buffers 10% I already watch long form videos on my phone My phone doesn't support videos
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