Global Consumer Preferences for Longer Mobile Videos

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Global Consumer Preferences for Longer Mobile Videos

  1. 1. Global Consumer Preferences for Longer Mobile Videos
  2. 2. Survey Questions 1. In two hours of mobile viewing, which of the following would you prefer? Watch one movie OR Watch four serial television episodes OR Watch multiple song clips OR Watch multiple short movie scenes 2. If your favorite TV serial were available, would you watch on your phone? Yes OR No 3. If your favorite movies were available, would you watch on your phone? Yes OR No 4. What is your biggest concern with watching longer videos on your phone? It’s expensive OR Video buffers OR My phone doesn’t support videos OR Can’t find long videos I want to watch OR I already watch long form videos on my phone 5. Gender: Male OR Female 6. Age <18 OR 18-25 OR 26-35 OR 36-55 OR 55<
  3. 3. Global Results
  4. 4. GLOBAL Overview September 24 START DATE Female 21% Over 55 36-55 4% 12% October 1 END DATE Under 18 16% 8 Days DURATION GENDER 54,084 6 Questions Male 79% AGE RESPONSES LENGTH 6,760/Day RESPONSE RATE 26-35 32% 18-25 36%
  5. 5. GLOBAL In two hours of mobile viewing, which of the following would you prefer? ALL 9% FEMALES MALES 22% 12% 45% 24% 8% 22% 56% 19% Watch four serial television episodes Watch multiple song clips 13% 59% 11% Watch multiple short movie scenes Watch one movie
  6. 6. GLOBAL In two hours of mobile viewing, which of the following would you prefer? UNDER 18 26-35 55% 55% 15% 21% 9% 9% 13% 14% 8% OVER 55 48% 50% 13% 30% 26% 10% 11% 12% 24% 36-55 13% 66% 18-25 Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
  7. 7. GLOBAL If your favorite TV serial were available, would you watch on your phone? ALL 16% FEMALES MALES 18% 82% 15% 85% 84% No Yes
  8. 8. GLOBAL If your favorite TV serial were available, would you watch on your phone? UNDER 18 92% 8% 18-25 26-35 36-55 84% 83% 80% 16% 17% 20% No Yes OVER 55 86% 14%
  9. 9. GLOBAL If your favorite movies were available, would you watch on your phone? ALL 11% FEMALES MALES 14% 10% 86% 90% 89% No Yes
  10. 10. GLOBAL If your favorite movies were available, would you watch on your phone? UNDER 18 94% 6% 18-25 26-35 36-55 OVER 55 89% 88% 86% 89% 11% 12% 14% 11% No Yes
  11. 11. GLOBAL What is your biggest concern with watching longer videos on your phone? ALL 10% 21% FEMALES MALES 13% 24% 26% 11% 21% 26% 10% 28% 14% 19% 32% 10% 35% Can't find long videos I want to watch I already watch long form videos on my phone It's expensive My phone doesn't support videos Video buffers
  12. 12. GLOBAL What is your biggest concern with watching longer videos on your phone? UNDER 18 26-35 36-55 OVER 55 22% 22% 23% 21% 12% 11% 10% 11% 28% 27% 28% 34% 27% 13% 18-25 30% 28% 11% 11% 12% 9% 56% 25% 14% 8% Can't find long videos I want to watch It's expensive Video buffers 9% I already watch long form videos on my phone My phone doesn't support videos
  13. 13. India Results
  14. 14. INDIA Overview September 24 START DATE Female 21% Over 55 36-55 4% 12% October 1 END DATE Under 18 16% 8 Days DURATION GENDER 7,993 6 Questions Male 79% AGE RESPONSES LENGTH 1,000/Day RESPONSE RATE 26-35 32% 18-25 36%
  15. 15. INDIA In two hours of mobile viewing, which of the following would you prefer? ALL 6% FEMALES MALES 25% 11% 42% 29% 6% 24% 56% 13% 58% 12% 18% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
  16. 16. INDIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 18-25 26-35 36-55 OVER 55 46% 50% 45% 49% 79% 16% 6% 9% 5% 15% 16% 13% 31% 28% 33% 28% 7% 7% 7% 9% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
  17. 17. INDIA If your favorite TV serial were available, would you watch on your phone? ALL 19% FEMALES MALES 18% 23% 77% 81% No 82% Yes
  18. 18. INDIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 77% 77% 71% 23% 23% 29% OVER 55 79% 95% 5% No Yes 21%
  19. 19. INDIA If your favorite movies were available, would you watch on your phone? ALL 11% FEMALES MALES 16% 10% 84% 90% 89% No Yes
  20. 20. INDIA If your favorite movies were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 85% 89% 88% 15% 11% 12% 97% 3% No Yes OVER 55 81% 19%
  21. 21. INDIA What is your biggest concern with watching longer videos on your phone? ALL 12% 19% FEMALES 19% MALES 16% 20% 10% 19% 19% 9% 13% 12% 27% 25% 39% 41% Can't find long videos I want to watch I already watch long form videos on my phone It's expensive My phone doesn't support videos Video buffers
  22. 22. INDIA What is your biggest concern with watching longer videos on your phone? UNDER 18 7% 5% 18-25 25% 12% 26-35 36-55 OVER 55 20% 19% 22% 12% 9% 10% 25% 75% 25% 22% 29% 25% 37% 32% 23% 8% 5% 15% 14% Can't find long videos I want to watch It's expensive Video buffers 16% 9% I already watch long form videos on my phone My phone doesn't support videos
  23. 23. United States Results
  24. 24. USA Overview September 24 START DATE Female 17% Over 55 Under 3% 18 36-55 10% 14% October 1 END DATE 8 Days DURATION GENDER 455 RESPONSES 6 Questions Male 83% LENGTH 56/Day RESPONSE RATE AGE 26-35 29% 18-25 44%
  25. 25. USA In two hours of mobile viewing, which of the following would you prefer? ALL 8% FEMALES MALES 10% 25% 47% 8% 33% 24% 33% Watch four serial television episodes Watch multiple song clips 25% 50% 20% 17% Watch multiple short movie scenes Watch one movie
  26. 26. USA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 53% 18-25 45% 26-35 50% 36-55 OVER 55 42% 43% 16% 17% 23% 17% 31% 17% 23% 27% 13% 9% 5% Watch four serial television episodes Watch multiple song clips 11% 21% 29% 7% Watch multiple short movie scenes Watch one movie
  27. 27. USA If your favorite TV serial were available, would you watch on your phone? ALL 17% FEMALES MALES 16% 22% 78% 83% No 84% Yes
  28. 28. USA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 81% 83% 36-55 76% 93% 96% 19% 17% 24% 7% 4% No OVER 55 Yes
  29. 29. USA If your favorite movies were available, would you watch on your phone? ALL 12% FEMALES MALES 10% 12% 90% 88% 88% No Yes
  30. 30. USA If your favorite movies were available, would you watch on your phone? UNDER 18 94% 6% 18-25 26-35 36-55 OVER 55 79% 86% 92% 93% 21% 14% 8% No 7% Yes
  31. 31. USA What is your biggest concern with watching longer videos on your phone? ALL 14% 27% FEMALES 30% MALES 12% 20% 25% 20% 26% 14% 14% 17% 13% 20% Can't find long videos I want to watch It's expensive Video buffers 26% 22% I already watch long form videos on my phone My phone doesn't support videos
  32. 32. USA What is your biggest concern with watching longer videos on your phone? UNDER 18 17% 18-25 26-35 28% 23% 36-55 34% 15% 15% 17% 43% 16% 15% 36% OVER 55 19% 0% 21% 23% 17% 15% 27% 28% 16% 14% 14% Can't find long videos I want to watch It's expensive Video buffers 13% 21% 14% I already watch long form videos on my phone My phone doesn't support videos
  33. 33. Indonesia Results
  34. 34. Overview INDONESIA September 24 Over 55 5% 36-55 8% START DATE Female 27% October 1 END DATE 8 Days DURATION GENDER Under 18 23% 5,074 26-35 24% AGE RESPONSES Male 73% 6 Questions LENGTH 634/Day RESPONSE RATE 18-25 40%
  35. 35. INDONESIA In two hours of mobile viewing, which of the following would you prefer? ALL 9% FEMALES 18% 10% 39% MALES 22% 9% 16% 53% 20% 59% 16% 29% Watch four serial television episodes Watch multiple song clips Watch multiple short movie scenes Watch one movie
  36. 36. INDONESIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 56% 21% 18-25 54% 21% 26-35 53% 16% 36-55 48% 18% 12% 15% 24% 26% 10% 10% 8% 8% Watch four serial television episodes Watch multiple song clips OVER 55 41% 24% 24% 12% Watch multiple short movie scenes Watch one movie
  37. 37. INDONESIA If your favorite TV serial were available, would you watch on your phone? ALL 11% FEMALES MALES 9% 16% 84% 91% 89% No Yes
  38. 38. INDONESIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 89% 89% 91% 87% 11% 11% 9% 13% No Yes OVER 55 96% 4%
  39. 39. INDONESIA If your favorite movies were available, would you watch on your phone? ALL 8% FEMALES MALES 6% 13% 87% 94% 92% No Yes
  40. 40. INDONESIA If your favorite movies were available, would you watch on your phone? UNDER 18 18-25 26-35 36-55 OVER 55 93% 91% 93% 93% 96% 7% 9% 7% 7% 4% No Yes
  41. 41. INDONESIA What is your biggest concern with watching longer videos on your phone? ALL 19% 9% FEMALES 19% MALES 11% 28% 30% 19% 7% 19% 28% 16% 25% 15% Can't find long videos I want to watch It's expensive Video buffers 25% 30% I already watch long form videos on my phone My phone doesn't support videos
  42. 42. INDONESIA What is your biggest concern with watching longer videos on your phone? UNDER 18 18-25 26-35 36-55 OVER 55 16% 20% 18% 23% 27% 19% 21% 15% 17% 22% 40% 23% 21% 16% 15% 33% 20% 8% 30% 32% 9% 8% Can't find long videos I want to watch It's expensive Video buffers 26% 13% 10% I already watch long form videos on my phone My phone doesn't support videos
  43. 43. Saudi Arabia Results
  44. 44. Overview SAUDI ARABIA September 24 Over 55 5% 36-55 8% START DATE Female 27% October 1 END DATE 8 Days DURATION GENDER Under 18 23% 12,503 26-35 24% AGE RESPONSES Male 73% 6 Questions LENGTH 1,562/Day RESPONSE RATE 18-25 40%
  45. 45. SAUDI ARABIA In two hours of mobile viewing, which of the following would you prefer? ALL 12% FEMALES MALES 16% 11% 49% 26% 39% 25% 52% 30% 15% Watch four serial television episodes Watch multiple song clips 13% 12% Watch multiple short movie scenes Watch one movie
  46. 46. SAUDI ARABIA In two hours of mobile viewing, which of the following would you prefer? UNDER 18 18-25 51% 26-35 46% 36-55 37% OVER 55 46% 63% 15% 12% 10% 13% 14% 25% 28% 12% 12% 34% 28% 19% 8% Watch four serial television episodes Watch multiple song clips 14% 13% Watch multiple short movie scenes Watch one movie
  47. 47. SAUDI ARABIA If your favorite TV serial were available, would you watch on your phone? ALL 17% FEMALES MALES 15% 21% 79% 83% No 85% Yes
  48. 48. SAUDI ARABIA If your favorite TV serial were available, would you watch on your phone? UNDER 18 92% 8% 18-25 26-35 36-55 83% 81% 79% 17% 19% 21% No Yes OVER 55 85% 15%
  49. 49. SAUDI ARABIA If your favorite movies were available, would you watch on your phone? ALL 13% FEMALES MALES 11% 19% 81% 89% 87% No Yes
  50. 50. SAUDI ARABIA If your favorite movies were available, would you watch on your phone? UNDER 18 93% 7% 18-25 26-35 36-55 OVER 55 86% 86% 82% 86% 14% 14% 18% 14% No Yes
  51. 51. SAUDI ARABIA What is your biggest concern with watching longer videos on your phone? ALL 11% 23% FEMALES MALES 14% 23% 31% 20% 10% 10% 24% 23% 10% 10% 21% 33% Can't find long videos I want to watch It's expensive Video buffers 37% I already watch long form videos on my phone My phone doesn't support videos
  52. 52. SAUDI ARABIA What is your biggest concern with watching longer videos on your phone? UNDER 18 26-35 36-55 OVER 55 25% 24% 23% 23% 11% 11% 11% 10% 29% 26% 27% 33% 23% 16% 18-25 26% 26% 12% 13% 13% 5% 58% 25% 14% 7% Can't find long videos I want to watch It's expensive Video buffers 10% I already watch long form videos on my phone My phone doesn't support videos
  53. 53. Thank You! Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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