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1.                       
       Google  
 
ukrtelecom.ua  


                                                    
                    

                                                   
                         

                                        
                         

                                                    
                         
                                           .  




                                   
 
                     


     Facebook.  
       
                          
       
                               
  
 



                                                      SEO                                  
                                                                   -­‐                          
                                                                
                                                                      


                                                                                                     
                                                                                                                         
                                   -­‐                                                                    
                                
                                                 ukrtelecom.ua  



                           
  
                                                                                                               
                                                                          PR  
                                         SMM  
                                                                         Brand                                      
                                                                         ontent  
 
                                                  
                                

               
     B2C                                                
                                        B2B  



                                                LinkedIN  




                           
                                                     -­‐              




                       -­‐                                 PR    
                                                                           
               




                           
 
                                




            



                 
                                                 
                                     

                                                            
                                                      
                                            
                      
                                                            



                                                                 

                                   PR                      
 

                                                     




                                                                                        
                                                                   PR  60%                             
    -­‐                                                                                    PR    20%                          
                                                                                                               PR  20%  
1                                                                                                                            



                       
                            



                                           

                                                             .  
        
                                                                                                                                   
                                                

                                                          
        
DIGITAL-­               
                                        




                                 Brand  
                PR                                          SMM                         SEO  &  Context  
                                  Content  


                                                                           
                                                                                                         




                                                                      



                                                   KPI)  




                                                                                   -­               

                                                                                
PR   SOCIAL  MEDIA  
                                                          



           PR  
                                                                                                                                                                 
-­‐           

                                                                                                                                                         -­‐
                                                                                                                                   
                                                                            
                                                                                                                                                      



 SEO-­‐friendly                                                                                                                                  


                                                                                                                    


                  PR+  SMM                        ,  share  of  voice,                   ,          /                       ,  likes,  
                                                                         
                                                     
                                                            
                                                                                                               
                                         ,                                                                
                                                               -­                                                                           
 




                       
                                           
  
          
                                 
                                                          
                   TV-­               
                                                     
                                                
            
PR  


PR-­                
                       -­                                    
          
  
                                            PR-­                       
               
                                                        
                                              
  
                            /      /               
                                         
               
                         
               
                                                   
               
                                                        
yandexNews,  googleNews,  redtram  etc.  
     
                                                                            
               

                                                                  
  
       
            
SMM  




SMM-­                         
                                      >                                                  
  
                                                                  
                                              
                 
                                                                            
                 
                                                                       
  
       
            

                                 -­                
                                                        
                                                             
            
Стратегия Укртелеком в Интернет от Мемо

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Стратегия Укртелеком в Интернет от Мемо

  • 1.  
  • 2.   1.       2.       3.      
  • 3.   1.     Google  
  • 4.   ukrtelecom.ua                   .    
  • 5.     Facebook.            
  • 6.     SEO       -­‐             -­‐       ukrtelecom.ua             PR   SMM   Brand     ontent  
  • 7.         B2C     B2B       LinkedIN     -­‐   -­‐ PR          
  • 8.                             PR    
  • 9.         PR  60%     -­‐     PR    20%             PR  20%   1                 .              
  • 10. DIGITAL-­       Brand   PR   SMM   SEO  &  Context      Content                 KPI)   -­    
  • 11. PR   SOCIAL  MEDIA     PR           -­‐   -­‐           SEO-­‐friendly       PR+  SMM   ,  share  of  voice,   ,   / ,  likes,                 ,         -­  
  • 12.                                               TV-­                                  
  • 13. PR   PR-­   -­               PR-­           / /                 yandexNews,  googleNews,  redtram  etc.                          
  • 14. SMM   SMM-­   >                                           -­