My first internship with Trishul Enginners, felt happy and proud when i got this opportunity. Became an expert in Excel within few days of my internship. Thanks Trishul, for such a wonderful exposure given to me during my internship.

1. @
Market Research
Vijay Kumar L
BSBS Business Academy
MBA – Marketing
Semester III
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Internship
Presentation

2. Colleagues
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Anitha Punukollu
Jaya Gokhul
Muthuvel Vinoth

3. Outline
• Company Overview
• Roles and Responsibilities
• Achievements
• Learning's
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4. Company Overview
• 1992 - Incorporated as Trishul Engineers
• Head Office - Bangalore
• Two Units –
• Larger Machines
• Smaller Machines
• Assembly plant
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5. Interesting Facts
• Traditional Company which is under transformation
• New CEO – Mr. Sakthivasan
• Shifting their focus from Volume based business to Value based
business
• Revenue ~ ₹.8-10 Crores
• Competitor -
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6. 4P’s of Trishul
Product – The Complete Winding Solution
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7. R&D
• Dedicated R&D team of 6 members
• Customized product – If there is 30% of change in actual design of the product
• If the product is customized and made as special purpose machine then it also be added
in their product catalogue as a new product
• Product Category
• Programmable Coil Winding Machine
• Toroidal Winding Machine
• Special Purpose Machine
• Customized Machine
• Total - 50 Multipurpose Winding Machines (Still adding)
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9. Application – Using one small machine
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13. Place - Global Presence
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14. Promotion - Partial Customers
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15. Future Plan – Under Construction
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16. Roles & Responsibilities
• Form Strategies for Social Media Marketing
• Data Mining
• B2B Magazine Publishers
• Transformer Manufacturers
• Article about Trishul Engineers
• Comparative Analysis of CRM
• Create CRM in excel
• Industry and Company Analysis
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17. Social Media
Marketing
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18. Social Media Market g
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Strategy for LinkedIn
Three Pillars: Content, Links and Social Media

19. #1: How the Company page should be on
LinkedIn
• Add all the employees, clients, vendors, and partners to follow the page
• Ask key clients to recommend your products and services
• The Status:
• How the Content should be:
• Content must be laser focused
• Press Release about improved services and competency level on monthly or quarterly
basis on any industrial b2b magazines and add links to the social media sites.
Especially in Google+, Facebook and LinkedIn
• Industry Updates/ Articles on a weekly basis
• Videos of special purpose machines
• Benefits and uses of those special purpose machines
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20. #2: LinkedIn Group/ Community
• Post discussion topics
• Ask Questions
• Mail-Campaigns
• Dedicated team should be allocated to do all this work
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21. #3: Keep track
• Analyze the member geographies and activity on the group
• Ask employees to edit content on their own LinkedIn profile
about their achievements and other job related posts.
• We can use tools like Google Analytics, bit.ly etc.,
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23. SEO – Search Engine Optimization
• Use Marketing Collateral like
• Slide share presentation
• Videos
• Google+
• Use specific keyword
• Member in Industrial B2B portals like
• Indiamart.com
• Tradekey.com
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24. Data Mining/ Lead Generation
• Generated 14 Industrial B2B Magazine publishers contact
details
• Generated 1000 Transformer Manufacturers detail
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25. Lean Operation
• Essentially, lean is centered on preserving value with less work
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Transforme
r
Transforme
r
Transforme
r
Parts
Oil
Service

26. Lean Operation
• Essentially, lean is centered on preserving value with less work
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Transforme
r
Transforme
r
Transforme
r
Parts
Oil
Service
• It reduced time wastage
• It enable me to achieve my goal of
typing 300 data per day
• Because on the first day I was
able to type only 30 data
• Finally finished 1000 data within 5
days

27. DSS - Decision Support System
A Decision Support System (DSS) is
a computer based information
system that supports business or
organizational decision-
making activities
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28. DSS
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Courtesy: Dean Sir
=COUNTIFS(Transformers!$J$2:$J$20001,DS
S!B3,Transformers!$E$2:$E$20001,DSS!$A$2
)
Formula Used

29. KIASK
Knowledge
Innovation
Attitude
SKill
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30. Article – To publish in Industrial B2B
Magazine
Join hands with Trishul to achieve Modi’s Electrify Rural
India
Content:
• ‘Minimum Government, Maximum Governance’
• One plus One = 3
• National Solar Mission
• Inefficient Operation
• Trishul – To make Operation Light
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My Personal Thanks to Sethu

31. ComparativeAnalysis
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Parameters/
Company
Bitrix 24 Insightly Free CRM
Users 12 3 5
Contacts 2500 2500
Usage/ Space 5 Gb 200 MB
Task
Tasks & Projects, File
& Documents Sharing,
CRM
Contact, Project, Task,
Org and Opp
Management, Mobile
Access, Social CRM,
API access, Evernote,
Chat etc.,
Basic Features, Voice
CRM and Banner
Advertising
Communication Yes Yes No
Reporting Yes Yes No
Sales Funnel Yes Yes No
Workgroups Yes No No
Intranet Yes No No
Google Calender Yes Yes No
Google Drive Yes No No
Gmail Access Yes No No
Outlook Access Yes No No
Android App No Yes No

32. CRM in Excel
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Customer relationship management (CRM) is
a system for managing a company’s interactions with current and
future customers. It involves using technology to organize,
automate and synchronize sales, marketing, customer service,
and technical support.

34. Bugs Clearing
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35. Industry & CompanyAnalysis
• Study and analysis of Electronic Components Industry with
focus on Resistor Manufacturers and Company Analysis of
Cermet Resistronics Pvt Ltd
• Study and analysis of Automotive Components Industry with
focus on Two & Three Wheeler Component Manufacturers and
Company Analysis of Suniti Electricals Pvt Ltd
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36. Content
• Industry Overview
• Recent Trends
• Growth
• Domestic Scenario – Government Policies
• Analysis of Imports
• Analysis of Exports
• Top 20 Electronic Component Manufacturer in India
• Company Overview
• Introduction
• Product Portfolio
• Competitor Analysis
• SWOT Analysis
• Distributors
• Marketing Strategies
• Exports
• Clients
• Potential Market – Globally
• Entry Strategy – Global Market
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37. Learning’s
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38. Personal Learning’s
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39. Mr. Sakthivasan
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40. Achievements
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• Article -2 hrs
• Social Media Marketing -3 hrs
• B2B Magazine Data -5 hrs
• CRM Comparative -5 hrs
• Transformers Data -5 days
(30+150+150+300+400 = 1000)
• CRM in Excel -6 days (5+1)

41. Total Days Learned…!!
• Working Days -20
• No Work -4
• Sundays -3
• ISO Audit -3
Total One Month
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(*The hours worked is more)

42. Journey
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ATK
O Consume
r
Research

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44. Genpact
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45. Influencer Marketing…?
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46. Learn Excel to Excel in your carrier…!!
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To my Juniors

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48. Who guide me…
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49. Who motivates me…
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