Valerie Morris, Tintero Creative, designed this lecture for the Montfort College of Business' (University of Northern Colorado) Social Media Marketing class on integrating blogging into content marketing and why content marketing is crucial to any digital marketing strategy.

1. CONTENT IS KING
STRATEGIC CONTENT MARKETING WITH BLOGGING

2. CONTENT MARKETING’S PURPOSE IS TO ATTRACT AND RETAIN
CUSTOMERS BY CONSISTENTLY CREATING AND CURATING RELEVANT
AND VALUABLE CONTENT WITH THE INTENTION OF CHANGING
OR ENHANCING CONSUMER BEHAVIOR. IT IS AN ONGOING PROCESS
THAT IS BEST INTEGRATED INTO YOUR OVERALL MARKETING STRATEGY,
AND IT FOCUSES ON OWNING MEDIA, NOT RENTING IT.
Content Marketing Institute
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS

3. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
CONTENT SUPPORTS MANY CHANNELS OF MARKETING
▸ Social media marketing: Content marketing strategy comes
before your social media strategy.
▸ SEO: Search engines reward businesses that publish quality,
consistent content.
▸ PR: Successful PR strategies address issues readers care about, not
their business.
▸ Inbound marketing: Content is key to driving inbound traffic and
leads.
▸ Native Advertising: Uses Content To “Disguise” Ads

4. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
TYPES OF CONTENT
▸ Blogs
▸ Video
▸ Podcast
▸ Live-Stream Video
▸ Email
▸ Infographics
▸ Ebooks, Guides, etc.

5. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WHAT HOLDS BRANDS BACK FROM BEING SUCCESSFUL?
▸ Voice
▸ Fear
▸ Comparison
▸ Execution

6. EVERY WRITER I KNOW HAS
TROUBLE WRITING.
Joseph Heller
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS

7. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
VOICE
▸ Figure Out Your Audience
▸ Observe the Current ‘Voices’ Out
There
▸ Be Helpful, Relevant, & Authentic
▸ Niche Your Voice
▸ Just Start.

8. "INACTION BREEDS DOUBT AND FEAR. ACTION
BREEDS CONFIDENCE AND COURAGE. IF YOU
WANT TO CONQUER FEAR, DO NOT SIT HOME
AND THINK ABOUT IT. GO OUT AND GET BUSY."
Dale Carnegie
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS

9. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
FEAR
▸ Start Small
▸ Build A Tribe
▸ Due Diligence

10. "COMPARISON IS THE THIEF
OF JOY"
Theodore Roosevelt
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS

11. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
COMPARISON
▸ Numbers Don’t Always Matter
Most. Networks Can Trump
Numbers.
▸ Know What YOU Stand For
▸ Give Grace That It’s A Process
▸ Let Comparison Motivate You.

12. AMATEURS SIT AND WAIT FOR
INSPIRATION, THE REST OF US
JUST GET UP AND GO TO WORK.
Stephen King
STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS

13. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
EXECUTION
▸ Know Thyself
▸ Realistic Goals
▸ Trade or Hire Help
▸ Collect Ideas
▸ Make A Content Calendar/
Schedule
▸ Lift Others Up

14. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
TECHNICAL TIPS
▸ I personally aim to have 500-800 words for an average article.
Some argue that throwing a 1500 word article in there helps you
stand out to search engines. This is a debatable point, though.
▸ Wordpress is your friend.
▸ Optimize your blog articles for SEO keywords. Search engines
see your blog article as another “page” of your website.
▸ Use bullet points, numbered lists, and simple language.
▸ Always use at least one image & brand it if possible!

15. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WHAT’S NEXT
▸ Tell The World
▸ Website
▸ Social Media (LinkedIn
Publishing, FB Notes,
Slideshare, etc.)
▸ Email
▸ 3rd Party Websites (Tribrr, etc.)
▸ Submit Articles

16. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
REPURPOSE
▸ This Presentation
▸ Create Blog (outline is already here.)
▸ Create a video Blab or Periscope
live-stream
▸ Break Into Multiple Tweets/Hooks
▸ Incorporate Into Email
▸ You took the time to make the
content originally - why not give it
as much mileage as you can?!

17. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
MEASURE
▸ Know What Works
▸ Social Analytics
▸ Website Analytics
▸ Email Analytics
▸ Word of Mouth
▸ Constantly Measure Your Efforts &
Adapt

18. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
PERSONAL BRANDING
▸ Stays With You
▸ Competitive Edge
▸ Build YOUR OWN Brand -
regardless of who you work for.
▸ Use Content To Create A Life-Long
Brand

19. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
ACTION STEPS
▸ Buy Your Domain
▸ Claim Your Social Domains
▸ Identify Your Biggest Digital “Idols”
▸ List Out Topic Ideas or Niche Ideas
▸ Set Your Starting Goal

20. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
WRITER’S RESOURCES
▸ Michael Hyatt @michaelhyatt
▸ Amber Vilhauer
(insightfuldevelopment.com)
▸ Content Marketing Institute
▸ CopyBlogger
▸ CWSM
(coloradowomeninsocialmedia.com)

21. STRATEGIC CONTENT MARKETING WITH BLOGGING | VALERIE MORRIS
CONNECT WITH ME.
▸ www.tinterocreative.com
▸ valerie@tinterocreative.com
▸ Twitter - @tinterocreative
▸ LinkedIn - https://
www.linkedin.com/in/
valerielmorris
▸ Facebook - /www.facebook.com/
TinteroCreative/