Governor's Transportation Summit - Ski Utah

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Bob Bonar provided the following presentation at the Governor's Transportation Summit on November 5, 2013.

Published in: News & Politics, Sports, Education
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Governor's Transportation Summit - Ski Utah

  1. 1. SALT LAKE CITY INTERNATIONAL AIRPORT Salt Lake City’s current route network consists of 351 daily departures to 87 nonstop destinations Source: OAG Schedules, August 2013. International -Paris -Calgary -Vancouver -Puerto Vallarta -Los Cabos
  2. 2. Why Choose Utah Quality of skiing/snowboarding 56% Snow conditions 55% Easy to fly to Salt Lake City 54% Easy to get to ski areas from Salt Lake City or airport 53% Variety of terrain 36% Previous experience 34% Ability to ski/board multiple areas in one vacation 33% Resort/town atmosphere 31% Overall trip/vacation value 30% Friends/family recommended 29% Family-oriented/kids' programs/ski school 22% Non-ski activities 15% Package deals/promotions 12% Inexpensive airfares 11% Other 10% New experience/first time here 10% Apres ski activities/nightlife 9% Ski school (adult) 8% Ski club/ski council decision 2% 0% 10% 20% 30% 40% Percent Responding 50% 60%
  3. 3. Utah Ski Industry Expenditures and Economic Impact Total ski/snowboard-related spending in Utah is estimated at $1.290 billion, up from $1.173 billion in 2010/11 (10% increase). This includes $1.076 billion spent by out-of-state/ international visitors, up from $990 million (up 8.8%) Utah residents accounted for $214 million in spending, up from $183 million (up 16.7%) Out-of-state/international visitors are estimated to spend an average of $323 per capita per day while in Utah, up from $272
  4. 4. 2012-13 Utah Ski Season Utah recorded 4.032 million visits (6th best), up 6.0% from last season. Record is 4.25 million set in 2007/08; 2010/11 was 2nd highest with 4.22 million visits. Utah share about 7% (CO 20%, CA 11%)
  5. 5. 2,500,000 2,000,000 1,500,000 1,000,000 500,000 2,055,000 1,726,000 2,038,544 2,317,255 2,369,901 2,436,544 2,491,191 2,440,668 2,368,985 2,572,154 2,500,134 2,751,551 2,560,805 2,839,650 2,808,148 3,113,072 2,954,690 3,042,767 3,101,735 3,095,347 2,959,778 3,278,291 2,984,574 3,141,212 3,429,141 3,000,000 121,000 147,000 162,000 189,000 195,000 236,000 265,000 210,000 340,000 388,000 442,000 504,000 540,000 555,000 649,000 862,000 1,088,000 1,370,000 1,285,000 1,411,000 1,650,000 788,000 1,622,000 3,500,000 1955/56 1956/57 1957/58 1958/59 1959/60 1960/61 1961/62 1962/63 1963/64 1964/65 1965/66 1966/67 1967/68 1968/69 1969/70 1970/71 1971/72 1972/73 1973/74 1974/75 1975/76 1976/77 1977/78 1979/80 1980/81 1981/82 1982/83 1983/84 1984/85 1985/86 1986/87 1987/88 1988/89 1989/90 1990/91 1991/92 1992/93 1993/94 1994/95 1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 4,500,000 Skier Days Utah 4,000,000 1955/56-2012/13 3,895,578 4,062,188 4,082,094 4,249,190 3,972,984 4,048,153 4,223,064 3,802,536 4,031,621 Utah Skier Days 0
  6. 6. 31.8% 31.2% Salt Lake City -- CO, ID, NV, UT 7.7% 7.0% International 5.7% 6.1% New York -- CT, NJ, NY, PA Where do Utah skiers come from? 3.9% 3.9% Los Angeles -- CA Boston (Manchester) -MA, NH, VT 2.5% 1.8% Atlanta -- AL, GA, NC 2.2% 1.8% Chicago -- IL, IN 2.2% 2.1% Washington (Hagerstown) -DC, MD, PA, VA, WV 2.1% 2.4% Las Vegas -- NV 2.0% 1.8% San Diego -- CA 1.8% 1.4% Philadelphia -- DE, NJ, PA 1.7% 1.7% Phoenix -- AZ, CA 1.6% 1.3% Dallas - Fort Worth -- TX 1.6% 1.1% Baltimore -- MD 1.5% 1.2% 0% 5% 2012/13 2010/11 10% 15% 20% 25% Percent Responding 30% 35%

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