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Following is a presentation that is used in the course posted you Udemy.com on "How to start your own aerial filming business".
Course Link:
https://www.udemy.com/how-to-start-your-own-aerial-filming-business/learn/#/
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Ultimate guide to running your own aerial photography and videography business slideshare pdf
1. By Umair Vanthaliwala
Ultimate guide to starting your own aerial filming business
**Please note that this is a powerpoint presentation that was discussed in detail on an online course.
2. In 2013, I started my own company called Aerial Films (aerialfilms.ca). I’ve successfully filmed North
America’s Flyboard competition. Aerial Film’s aerial shots were used by ESPN in their featured
segment of showcasing Flyboard as a new booming water sport.
In addition, many of my videos have been used by Canadian National Broadcasters like CBC
Canada, CTV News and Huffington Post Online. In this course, I’ll attempt to transfer my
knowledge and experience that I have in this industry and how I went from reaching out to clients and
now clients reaching out to me for professional aerial coverage. I’ve captured Golf courses, Boat
Cruises, Weddings and Luxury Real Estates Properties, which exclusively are valued over $250
Million dollars.
Introduction
Founder Aerial Films
Umair Vanthaliwala
3. Camera
Setup
Resolution,
Frame
Rates,
Field
of
View,
Storage
and
other
technical
bottlenecks.
1
Course Overview
Aerial
Cinematography
Basic
drone
flying
skills
followed
by
drone
safety
and
into
cinematic
shot
and
how-‐to’s
2
Video
Editing,
3D
Animations
and
Photo
Editing
Import,
Edit,
Color
Correction,
Match
audio
to
video,
3D
Fly
throughs
and
exporting
videos
3
How to turn a hobby into a business
Aerial
Photo
Setup
Which
time-‐lapse
interval
to
choose
and
why
along
with
the
right
mega-‐pixel
choice
for
the
type
of
photo
needed.
4
Business
Essentials
Business
name,
logo,
website,
pricing,
business
plan,
marketing,
invoicing
and
etc.
5
4. After you’ve completed this course, you’ll have basic and some advance insights into the
following software.
Software Training Overview
Final Cut Pro X
Adobe Lightroom
Adobe After Effects
Photo Polishing and batch image
processing
Video Editing and Colour Grading
3D Text Fly throughs
Tout App
Sending marketing emails that don’t
look like a regular email.
Billings Pro
Used to invoice and track client
accounts
Adobe Illustrator
Used to create and edit logo
templates
Post-Production
Business Management
5. In this section, I’ll provide insights into the types of resolutions, Field of View and Frame Per Second settings that I used to capture
videos for my clients. In addition, I’ll share some of my experiences with the best time-lapse photography settings that I found optimal
and the reasons behind him.
How to setup your camera for best Aerial Video and Photo results
Introduction using GoPro Hero 3+ Black Edition.
Understanding Video Resolutions.
Which resolution is best for aerial
videography?
Understanding Field of View.
Which one should you use for what
circumstance?
Understanding Frames Per Second.
What frame rates to use in what lighting
condition?
Which resolution is best for aerial photography?
Which time-lapse is the most optimal for aerial
photography?
6. Introduction to Video Post-Production
Final Cut Pro X
In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this
course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills
of colour grading and matching video to the beat of the audio.
Introduction to
Final Cut Pro
Colour correcting
footage
Match video to
the beat of your
audio
Backup Options
Cutting and
organizing footage
Import, tag and
store media
Helpful links for
royalty free music
and professional
transitions
Exporting Options
7. Introduction to Photo Post-Production
Adobe Lightroom
In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this
course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills
of colour grading and matching audio to video or video to audio.
Introduction to
Adobe Lightroom
Camera profiles
(Remove fish
eye)
Cropping and
framing an image
Photo Polishing
(selective
sharpening)
Import, tag and
store media
Helpful links for
free Adobe
Lightroom
Exporting/Watermarks/
Automatically add client’s
name to filename
8. Introduction to 3D Text Fly through
Adobe After Effects CS
In this section, we’ll be focusing on how to implement 3D fly through text in your aerial shots. To do this, we’ll use Adobe’s After Effect
product to create fly throughs and then reimport it back into Final Cut Pro X.
Introduction to
After Effects
Adding and Testing
3D texts, shadows
and smoothness
Enable 3D Motion
tracking
Import clips from
FCPX
Helpful links for
royalty free music
and professional
transitions
Exporting Options
9. In section of the course is allow about aerial cinematography. From creative ways to adjust your gimbal calibration to eye
catching cinematic aerial shots.
Aerial Cinematography
Flight safety, Drone setup and Cinematic Aerial shots
First and most important topic to
cover is safety. Where to never fly
and where to avoid flying.
Flight Safety
Inside peak in my drone case. What
items I like to carry and some
backups I like to keep handy
What’s in my drone case
Walkthrough of basic flight controls
and calibration practice.
Basic Drone Controls
Full breakdown of cinematic shots
in theory and practice.
Cinematic shots and How-to
How to change Gimbal settings for a
smooth cinematic effect
Cinematic Gimbal Adjustment
How to plan your sites and shoot
them.
Site Planning
Tips on planning shots that will
contain 3D text.
Adding Ambient drone shots
In-Depth look at tools to use to
review footage on site.
Reviewing using proper
footage on site
10. In this section, we’ll discuss how should run your aerial business. We’ll discuss how you should come up with a business name, logo,
website and more importantly how you should price and deliver your services. I’ll cover all business administrative software I used
when managing Aerial films; from marketing, to analytics to billing.
Business Essentials
How to kick start and manage an aerial filming business
Where to look when thinking of a
business name. How to create or
buy a logo
Business Name and Logo
Where to host your website and other
hosting options. Godaddy vs. wix.com
Hosting websites
How to create a business plan that
you’ll track towards in your fiscal
year.
Business Plan
How to price your services. What hourly
rate to start off with. What hourly rate to
target at.
Pricing
How to obtain your first client. Where to
find them and how to reach out to them.
Use of Facebook, Instagram and Vimeo
Marketing
How to invoice your clients. What details
to include in your invoices. What software
to use.
Invoicing
What monthly subscriptions to keep
in mind. Once budget is available
what subscriptions to opt-n for.
Subscriptions
How you’ll advertise your first video
that you’ve made. Ideas of your first
video .
First Video
11. Price Plans
Here’s a breakdown of various different price plans that can be offered to customers interested in aerial coverage. Generally, there
will be customization made to some or all of the plans listed below, but these plans can help you stay above your cost price to ensure
that your efforts are fruitful.
Overview of various price plan options
Event Coverage
$100/hr
Hourly on-site
coverage included
Polishing and editing
video available at same
rate
Aerial Photos
$150
Per Property
Final work delivery
1-3 days
One hr on-site
10-20 Polished Images
Raw images (Upon
Request)
Aerial Video
$400
Two hours on site
One final edited video
Raw footage (Upon
Request)
Combo
$500
Three hours on site
One final edited video
15-25 Polished Images
Raw video and images
(Upon request)
Per Property Per Property Per Event
Final work delivery
3-5 days
Final video uploaded
on Vimeo in HD Final video uploaded
on Vimeo in HD
Final work delivery
5-7 days
Final work delivery
1-2 days
12. Invoice Check List
Add every single detail of what will be delivered:
• 15-20 Polished Aerial Photos
• One edited video between 3-5mins in length uploaded for client to access via Vimeo or YouTube
• Turn around time will be between 3-5 business days after the day of recording.
• All payment must be made at the day of delivery.
• Following dates of coverage will be provided: Add Date, Time.
• If weather interruptions are made then deposited amount will be shifted to another date at no additional cost.
• Cancelling: 50% deposit can be shifted to another date, no returns.
• Delivery of final file can be made via USB key upon request.
14. Practice List - Part 1
Perfect your aerial cinematic shots using these inanimate objects
Boat Abandoned
BuildingStandalone
Tree
Possible
Cinematic
Shots
• Discover
shot
over
the
Tree
• Discover
shot
beside
the
Tree
• Ground
up
from
under
the
Tree
• Follow
boat
from
behind
• Follow
boat
pan
on
water
than
up
• Follow
boat
side
pan
view
• Fly
from
space
• Fly
to
space
• Orbit
Rotate
15. Practice List - Part 2
Perfect your aerial cinematic shots using these inanimate objects
Bike Sun
ReflectionNarrow
Trees
Possible
Cinematic
Shots
• Fly
between
trees
• Fly
over
trees
• Ground
up
shot
between
trees
• Follow
a
biker
you
know
• Follow
biker
in
small
speed
close
shot
• Follow
biker
in
fast
speed
wide
shot
• Capture
reflection
on
water
• Capture
lens
flare