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By Umair Vanthaliwala
Ultimate guide to starting your own aerial filming business
**Please note that this is a powerpoint presentation that was discussed in detail on an online course.
In 2013, I started my own company called Aerial Films (aerialfilms.ca). I’ve successfully filmed North
America’s Flyboard competition. Aerial Film’s aerial shots were used by ESPN in their featured
segment of showcasing Flyboard as a new booming water sport.
In addition, many of my videos have been used by Canadian National Broadcasters like CBC
Canada, CTV News and Huffington Post Online. In this course, I’ll attempt to transfer my
knowledge and experience that I have in this industry and how I went from reaching out to clients and
now clients reaching out to me for professional aerial coverage. I’ve captured Golf courses, Boat
Cruises, Weddings and Luxury Real Estates Properties, which exclusively are valued over $250
Million dollars.
Introduction
Founder Aerial Films
Umair Vanthaliwala
Camera	
  Setup

Resolution,	
  Frame	
  Rates,	
  Field	
  of	
  
View,	
  Storage	
  and	
  other	
  technical	
  
bottlenecks.
1
Course Overview
Aerial	
  Cinematography

Basic	
  drone	
  flying	
  skills	
  followed	
  
by	
  drone	
  safety	
  and	
  into	
  
cinematic	
  shot	
  and	
  how-­‐to’s
2
Video	
  Editing,	
  3D	
  
Animations	
  and	
  Photo	
  
Editing

Import,	
  Edit,	
  Color	
  Correction,	
  
Match	
  audio	
  to	
  video,	
  3D	
  Fly	
  
throughs	
  and	
  exporting	
  videos
3
How to turn a hobby into a business
Aerial	
  Photo	
  Setup

Which	
  time-­‐lapse	
  interval	
  to	
  
choose	
  and	
  why	
  along	
  with	
  the	
  
right	
  mega-­‐pixel	
  choice	
  for	
  the	
  
type	
  of	
  photo	
  needed.
4
Business	
  Essentials

Business	
  name,	
  logo,	
  website,	
  
pricing,	
  business	
  plan,	
  marketing,	
  
invoicing	
  and	
  etc.	
  
5
After you’ve completed this course, you’ll have basic and some advance insights into the
following software.
Software Training Overview
Final Cut Pro X
Adobe Lightroom
Adobe After Effects
Photo Polishing and batch image
processing
Video Editing and Colour Grading
3D Text Fly throughs
Tout App
Sending marketing emails that don’t
look like a regular email.
Billings Pro
Used to invoice and track client
accounts
Adobe Illustrator
Used to create and edit logo
templates
Post-Production
Business Management
In this section, I’ll provide insights into the types of resolutions, Field of View and Frame Per Second settings that I used to capture
videos for my clients. In addition, I’ll share some of my experiences with the best time-lapse photography settings that I found optimal
and the reasons behind him.
How to setup your camera for best Aerial Video and Photo results
Introduction using GoPro Hero 3+ Black Edition.
Understanding Video Resolutions. 

Which resolution is best for aerial
videography?
Understanding Field of View. 

Which one should you use for what
circumstance?
Understanding Frames Per Second. 

What frame rates to use in what lighting
condition?
Which resolution is best for aerial photography?

Which time-lapse is the most optimal for aerial
photography?
Introduction to Video Post-Production
Final Cut Pro X
In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this
course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills
of colour grading and matching video to the beat of the audio.
Introduction to
Final Cut Pro
Colour correcting
footage
Match video to
the beat of your
audio
Backup Options
Cutting and
organizing footage
Import, tag and
store media
Helpful links for
royalty free music
and professional
transitions
Exporting Options
Introduction to Photo Post-Production
Adobe Lightroom
In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this
course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills
of colour grading and matching audio to video or video to audio.
Introduction to
Adobe Lightroom
Camera profiles
(Remove fish
eye)
Cropping and
framing an image
Photo Polishing
(selective
sharpening)
Import, tag and
store media
Helpful links for
free Adobe
Lightroom
Exporting/Watermarks/
Automatically add client’s
name to filename
Introduction to 3D Text Fly through
Adobe After Effects CS
In this section, we’ll be focusing on how to implement 3D fly through text in your aerial shots. To do this, we’ll use Adobe’s After Effect
product to create fly throughs and then reimport it back into Final Cut Pro X.
Introduction to
After Effects
Adding and Testing
3D texts, shadows
and smoothness
Enable 3D Motion
tracking
Import clips from
FCPX
Helpful links for
royalty free music
and professional
transitions
Exporting Options
In section of the course is allow about aerial cinematography. From creative ways to adjust your gimbal calibration to eye
catching cinematic aerial shots.
Aerial Cinematography
Flight safety, Drone setup and Cinematic Aerial shots
First and most important topic to
cover is safety. Where to never fly
and where to avoid flying.
Flight Safety
Inside peak in my drone case. What
items I like to carry and some
backups I like to keep handy
What’s in my drone case
Walkthrough of basic flight controls
and calibration practice.
Basic Drone Controls
Full breakdown of cinematic shots
in theory and practice.
Cinematic shots and How-to
How to change Gimbal settings for a
smooth cinematic effect
Cinematic Gimbal Adjustment
How to plan your sites and shoot
them.
Site Planning
Tips on planning shots that will
contain 3D text.
Adding Ambient drone shots
In-Depth look at tools to use to
review footage on site.
Reviewing using proper
footage on site
In this section, we’ll discuss how should run your aerial business. We’ll discuss how you should come up with a business name, logo,
website and more importantly how you should price and deliver your services. I’ll cover all business administrative software I used
when managing Aerial films; from marketing, to analytics to billing.
Business Essentials
How to kick start and manage an aerial filming business
Where to look when thinking of a
business name. How to create or
buy a logo
Business Name and Logo
Where to host your website and other
hosting options. Godaddy vs. wix.com
Hosting websites
How to create a business plan that
you’ll track towards in your fiscal
year.
Business Plan
How to price your services. What hourly
rate to start off with. What hourly rate to
target at.
Pricing
How to obtain your first client. Where to
find them and how to reach out to them.
Use of Facebook, Instagram and Vimeo
Marketing
How to invoice your clients. What details
to include in your invoices. What software
to use.
Invoicing
What monthly subscriptions to keep
in mind. Once budget is available
what subscriptions to opt-n for.
Subscriptions
How you’ll advertise your first video
that you’ve made. Ideas of your first
video .
First Video
Price Plans
Here’s a breakdown of various different price plans that can be offered to customers interested in aerial coverage. Generally, there
will be customization made to some or all of the plans listed below, but these plans can help you stay above your cost price to ensure
that your efforts are fruitful.
Overview of various price plan options
Event Coverage
$100/hr
Hourly on-site
coverage included
Polishing and editing
video available at same
rate
Aerial Photos
$150
Per Property
Final work delivery 

1-3 days
One hr on-site
10-20 Polished Images
Raw images (Upon
Request)
Aerial Video
$400
Two hours on site
One final edited video
Raw footage (Upon
Request)
Combo
$500
Three hours on site
One final edited video
15-25 Polished Images
Raw video and images
(Upon request)
Per Property Per Property Per Event
Final work delivery 

3-5 days
Final video uploaded
on Vimeo in HD Final video uploaded
on Vimeo in HD
Final work delivery 

5-7 days
Final work delivery 

1-2 days
Invoice Check List
Add every single detail of what will be delivered:
• 15-20 Polished Aerial Photos
• One edited video between 3-5mins in length uploaded for client to access via Vimeo or YouTube
• Turn around time will be between 3-5 business days after the day of recording.
• All payment must be made at the day of delivery.
• Following dates of coverage will be provided: Add Date, Time.
• If weather interruptions are made then deposited amount will be shifted to another date at no additional cost.
• Cancelling: 50% deposit can be shifted to another date, no returns.
• Delivery of final file can be made via USB key upon request.
Practice List
Perfect your aerial cinematic shots using these inanimate objects
Practice List - Part 1
Perfect your aerial cinematic shots using these inanimate objects
Boat Abandoned	
  BuildingStandalone	
  Tree
Possible	
  Cinematic	
  Shots
• Discover	
  shot	
  over	
  the	
  Tree	
  
• Discover	
  shot	
  beside	
  the	
  Tree	
  	
  
• Ground	
  up	
  from	
  under	
  the	
  Tree
• Follow	
  boat	
  from	
  behind	
  
• Follow	
  boat	
  pan	
  on	
  water	
  than	
  up	
  
• Follow	
  boat	
  side	
  pan	
  view	
  
• Fly	
  from	
  space	
  
• Fly	
  to	
  space	
  
• Orbit	
  Rotate
Practice List - Part 2
Perfect your aerial cinematic shots using these inanimate objects
Bike Sun	
  ReflectionNarrow	
  Trees
Possible	
  Cinematic	
  Shots
• Fly	
  between	
  trees	
  
• Fly	
  over	
  trees	
  
• Ground	
  up	
  shot	
  between	
  trees
• Follow	
  a	
  biker	
  you	
  know	
  
• Follow	
  biker	
  in	
  small	
  speed	
  close	
  shot	
  
• Follow	
  biker	
  in	
  fast	
  speed	
  wide	
  shot
• Capture	
  reflection	
  on	
  water	
  
• Capture	
  lens	
  flare	
  
Helpful Links
Helpful Links
Audio:

Royalty	
  Free:	
  
• hMp://incompetech.com/music/royalty-­‐free/	
  	
  
• hMp://www.bensound.com/royalty-­‐free-­‐music/2	
  	
  
• hMp://www.purple-­‐planet.com/	
  
Premium	
  Tracks:	
  
• http://www.pond5.com/ 

• https://www.musicbed.com/

• http://audiojungle.net



Video:	
  
Supported	
  Import	
  Media	
  link:	
  	
  
• hMps://support.apple.com/kb/PH12754?
locale=en_US	
  
Manage	
  Library	
  storage:	
  	
  
• 	
  hMps://support.apple.com/kb/PH17905?
locale=en_US&viewlocale=en_US	
  
Photo:

Adobe	
  Lightroom	
  Presets	
  
• hMps://contrastly.com/free-­‐lightroom-­‐presets/	
  	
  
• hMp://www.on1.com/free/lightroom-­‐presets/	
  

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Ultimate guide to running your own aerial photography and videography business slideshare pdf

  • 1. By Umair Vanthaliwala Ultimate guide to starting your own aerial filming business **Please note that this is a powerpoint presentation that was discussed in detail on an online course.
  • 2. In 2013, I started my own company called Aerial Films (aerialfilms.ca). I’ve successfully filmed North America’s Flyboard competition. Aerial Film’s aerial shots were used by ESPN in their featured segment of showcasing Flyboard as a new booming water sport. In addition, many of my videos have been used by Canadian National Broadcasters like CBC Canada, CTV News and Huffington Post Online. In this course, I’ll attempt to transfer my knowledge and experience that I have in this industry and how I went from reaching out to clients and now clients reaching out to me for professional aerial coverage. I’ve captured Golf courses, Boat Cruises, Weddings and Luxury Real Estates Properties, which exclusively are valued over $250 Million dollars. Introduction Founder Aerial Films Umair Vanthaliwala
  • 3. Camera  Setup
 Resolution,  Frame  Rates,  Field  of   View,  Storage  and  other  technical   bottlenecks. 1 Course Overview Aerial  Cinematography
 Basic  drone  flying  skills  followed   by  drone  safety  and  into   cinematic  shot  and  how-­‐to’s 2 Video  Editing,  3D   Animations  and  Photo   Editing
 Import,  Edit,  Color  Correction,   Match  audio  to  video,  3D  Fly   throughs  and  exporting  videos 3 How to turn a hobby into a business Aerial  Photo  Setup
 Which  time-­‐lapse  interval  to   choose  and  why  along  with  the   right  mega-­‐pixel  choice  for  the   type  of  photo  needed. 4 Business  Essentials
 Business  name,  logo,  website,   pricing,  business  plan,  marketing,   invoicing  and  etc.   5
  • 4. After you’ve completed this course, you’ll have basic and some advance insights into the following software. Software Training Overview Final Cut Pro X Adobe Lightroom Adobe After Effects Photo Polishing and batch image processing Video Editing and Colour Grading 3D Text Fly throughs Tout App Sending marketing emails that don’t look like a regular email. Billings Pro Used to invoice and track client accounts Adobe Illustrator Used to create and edit logo templates Post-Production Business Management
  • 5. In this section, I’ll provide insights into the types of resolutions, Field of View and Frame Per Second settings that I used to capture videos for my clients. In addition, I’ll share some of my experiences with the best time-lapse photography settings that I found optimal and the reasons behind him. How to setup your camera for best Aerial Video and Photo results Introduction using GoPro Hero 3+ Black Edition. Understanding Video Resolutions. 
 Which resolution is best for aerial videography? Understanding Field of View. 
 Which one should you use for what circumstance? Understanding Frames Per Second. 
 What frame rates to use in what lighting condition? Which resolution is best for aerial photography?
 Which time-lapse is the most optimal for aerial photography?
  • 6. Introduction to Video Post-Production Final Cut Pro X In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills of colour grading and matching video to the beat of the audio. Introduction to Final Cut Pro Colour correcting footage Match video to the beat of your audio Backup Options Cutting and organizing footage Import, tag and store media Helpful links for royalty free music and professional transitions Exporting Options
  • 7. Introduction to Photo Post-Production Adobe Lightroom In this section, we’ll be focusing on video post-production. Goal would be to start off with the assumption that we’ve made in this course that you know nothing about video editing, hence a quick intro to video editing platform followed up with some advance skills of colour grading and matching audio to video or video to audio. Introduction to Adobe Lightroom Camera profiles (Remove fish eye) Cropping and framing an image Photo Polishing (selective sharpening) Import, tag and store media Helpful links for free Adobe Lightroom Exporting/Watermarks/ Automatically add client’s name to filename
  • 8. Introduction to 3D Text Fly through Adobe After Effects CS In this section, we’ll be focusing on how to implement 3D fly through text in your aerial shots. To do this, we’ll use Adobe’s After Effect product to create fly throughs and then reimport it back into Final Cut Pro X. Introduction to After Effects Adding and Testing 3D texts, shadows and smoothness Enable 3D Motion tracking Import clips from FCPX Helpful links for royalty free music and professional transitions Exporting Options
  • 9. In section of the course is allow about aerial cinematography. From creative ways to adjust your gimbal calibration to eye catching cinematic aerial shots. Aerial Cinematography Flight safety, Drone setup and Cinematic Aerial shots First and most important topic to cover is safety. Where to never fly and where to avoid flying. Flight Safety Inside peak in my drone case. What items I like to carry and some backups I like to keep handy What’s in my drone case Walkthrough of basic flight controls and calibration practice. Basic Drone Controls Full breakdown of cinematic shots in theory and practice. Cinematic shots and How-to How to change Gimbal settings for a smooth cinematic effect Cinematic Gimbal Adjustment How to plan your sites and shoot them. Site Planning Tips on planning shots that will contain 3D text. Adding Ambient drone shots In-Depth look at tools to use to review footage on site. Reviewing using proper footage on site
  • 10. In this section, we’ll discuss how should run your aerial business. We’ll discuss how you should come up with a business name, logo, website and more importantly how you should price and deliver your services. I’ll cover all business administrative software I used when managing Aerial films; from marketing, to analytics to billing. Business Essentials How to kick start and manage an aerial filming business Where to look when thinking of a business name. How to create or buy a logo Business Name and Logo Where to host your website and other hosting options. Godaddy vs. wix.com Hosting websites How to create a business plan that you’ll track towards in your fiscal year. Business Plan How to price your services. What hourly rate to start off with. What hourly rate to target at. Pricing How to obtain your first client. Where to find them and how to reach out to them. Use of Facebook, Instagram and Vimeo Marketing How to invoice your clients. What details to include in your invoices. What software to use. Invoicing What monthly subscriptions to keep in mind. Once budget is available what subscriptions to opt-n for. Subscriptions How you’ll advertise your first video that you’ve made. Ideas of your first video . First Video
  • 11. Price Plans Here’s a breakdown of various different price plans that can be offered to customers interested in aerial coverage. Generally, there will be customization made to some or all of the plans listed below, but these plans can help you stay above your cost price to ensure that your efforts are fruitful. Overview of various price plan options Event Coverage $100/hr Hourly on-site coverage included Polishing and editing video available at same rate Aerial Photos $150 Per Property Final work delivery 
 1-3 days One hr on-site 10-20 Polished Images Raw images (Upon Request) Aerial Video $400 Two hours on site One final edited video Raw footage (Upon Request) Combo $500 Three hours on site One final edited video 15-25 Polished Images Raw video and images (Upon request) Per Property Per Property Per Event Final work delivery 
 3-5 days Final video uploaded on Vimeo in HD Final video uploaded on Vimeo in HD Final work delivery 
 5-7 days Final work delivery 
 1-2 days
  • 12. Invoice Check List Add every single detail of what will be delivered: • 15-20 Polished Aerial Photos • One edited video between 3-5mins in length uploaded for client to access via Vimeo or YouTube • Turn around time will be between 3-5 business days after the day of recording. • All payment must be made at the day of delivery. • Following dates of coverage will be provided: Add Date, Time. • If weather interruptions are made then deposited amount will be shifted to another date at no additional cost. • Cancelling: 50% deposit can be shifted to another date, no returns. • Delivery of final file can be made via USB key upon request.
  • 13. Practice List Perfect your aerial cinematic shots using these inanimate objects
  • 14. Practice List - Part 1 Perfect your aerial cinematic shots using these inanimate objects Boat Abandoned  BuildingStandalone  Tree Possible  Cinematic  Shots • Discover  shot  over  the  Tree   • Discover  shot  beside  the  Tree     • Ground  up  from  under  the  Tree • Follow  boat  from  behind   • Follow  boat  pan  on  water  than  up   • Follow  boat  side  pan  view   • Fly  from  space   • Fly  to  space   • Orbit  Rotate
  • 15. Practice List - Part 2 Perfect your aerial cinematic shots using these inanimate objects Bike Sun  ReflectionNarrow  Trees Possible  Cinematic  Shots • Fly  between  trees   • Fly  over  trees   • Ground  up  shot  between  trees • Follow  a  biker  you  know   • Follow  biker  in  small  speed  close  shot   • Follow  biker  in  fast  speed  wide  shot • Capture  reflection  on  water   • Capture  lens  flare  
  • 17. Helpful Links Audio:
 Royalty  Free:   • hMp://incompetech.com/music/royalty-­‐free/     • hMp://www.bensound.com/royalty-­‐free-­‐music/2     • hMp://www.purple-­‐planet.com/   Premium  Tracks:   • http://www.pond5.com/ • https://www.musicbed.com/ • http://audiojungle.net 
 Video:   Supported  Import  Media  link:     • hMps://support.apple.com/kb/PH12754? locale=en_US   Manage  Library  storage:     •  hMps://support.apple.com/kb/PH17905? locale=en_US&viewlocale=en_US   Photo:
 Adobe  Lightroom  Presets   • hMps://contrastly.com/free-­‐lightroom-­‐presets/     • hMp://www.on1.com/free/lightroom-­‐presets/