SlideShare a Scribd company logo

Google analytics- beyond the last click

•
•
UCAS Media
UCAS Media

Julia Pankiewicz, Director of Digital at Plattform shares the latest insights in Google Analytics

Marketing
1 of 38
Download to read offline
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click
Google analytics- beyond the last click

Recommended

Face to face - data capture solutions
Face to face - data capture solutions Face to face - data capture solutions
Face to face - data capture solutions UCAS Media
 
Using analysis and data to understand your market
Using analysis and data to understand your market Using analysis and data to understand your market
Using analysis and data to understand your market UCAS Media
 
Key trends in higher education admission
Key trends in higher education admission Key trends in higher education admission
Key trends in higher education admission UCAS Media
 
Understanding the student population
Understanding the student population Understanding the student population
Understanding the student population UCAS Media
 
The New Laws of Attraction
The New Laws of Attraction The New Laws of Attraction
The New Laws of Attraction UCAS Media
 
Click through breakthrough
Click through breakthrough Click through breakthrough
Click through breakthrough UCAS Media
 
Clearing clarified
Clearing clarified Clearing clarified
Clearing clarified UCAS Media
 
Making the most of recruitment events
Making the most of recruitment events Making the most of recruitment events
Making the most of recruitment events UCAS Media
 

Recommended

Face to face - data capture solutions
Face to face - data capture solutions Face to face - data capture solutions
Face to face - data capture solutions UCAS Media
 
Using analysis and data to understand your market
Using analysis and data to understand your market Using analysis and data to understand your market
Using analysis and data to understand your market UCAS Media
 
Key trends in higher education admission
Key trends in higher education admission Key trends in higher education admission
Key trends in higher education admission UCAS Media
 
Understanding the student population
Understanding the student population Understanding the student population
Understanding the student population UCAS Media
 
The New Laws of Attraction
The New Laws of Attraction The New Laws of Attraction
The New Laws of Attraction UCAS Media
 
Click through breakthrough
Click through breakthrough Click through breakthrough
Click through breakthrough UCAS Media
 
Clearing clarified
Clearing clarified Clearing clarified
Clearing clarified UCAS Media
 
Making the most of recruitment events
Making the most of recruitment events Making the most of recruitment events
Making the most of recruitment events UCAS Media
 
Don't shout, play!
Don't shout, play!Don't shout, play!
Don't shout, play!UCAS Media
 
UCAS - Key trends in admissions
UCAS - Key trends in admissionsUCAS - Key trends in admissions
UCAS - Key trends in admissionsUCAS Media
 
UCAS Using Analysis and Data
UCAS Using Analysis and DataUCAS Using Analysis and Data
UCAS Using Analysis and DataUCAS Media
 
The Power of Data
The Power of DataThe Power of Data
The Power of DataUCAS Media
 
Student recruitment strategies for the new age
Student recruitment strategies for the new ageStudent recruitment strategies for the new age
Student recruitment strategies for the new ageUCAS Media
 
Tribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student populationTribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student populationUCAS Media
 
Building the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX UniBuilding the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX UniUCAS Media
 
Digital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAINDigital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAINUCAS Media
 
When do students start considering careers?
When do students start considering careers?When do students start considering careers?
When do students start considering careers?UCAS Media
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 

More Related Content

More from UCAS Media

Don't shout, play!
Don't shout, play!Don't shout, play!
Don't shout, play!UCAS Media
 
UCAS - Key trends in admissions
UCAS - Key trends in admissionsUCAS - Key trends in admissions
UCAS - Key trends in admissionsUCAS Media
 
UCAS Using Analysis and Data
UCAS Using Analysis and DataUCAS Using Analysis and Data
UCAS Using Analysis and DataUCAS Media
 
The Power of Data
The Power of DataThe Power of Data
The Power of DataUCAS Media
 
Student recruitment strategies for the new age
Student recruitment strategies for the new ageStudent recruitment strategies for the new age
Student recruitment strategies for the new ageUCAS Media
 
Tribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student populationTribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student populationUCAS Media
 
Building the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX UniBuilding the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX UniUCAS Media
 
Digital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAINDigital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAINUCAS Media
 
When do students start considering careers?
When do students start considering careers?When do students start considering careers?
When do students start considering careers?UCAS Media
 

More from UCAS Media (9)

Don't shout, play!
Don't shout, play!Don't shout, play!
Don't shout, play!
 
UCAS - Key trends in admissions
UCAS - Key trends in admissionsUCAS - Key trends in admissions
UCAS - Key trends in admissions
 
UCAS Using Analysis and Data
UCAS Using Analysis and DataUCAS Using Analysis and Data
UCAS Using Analysis and Data
 
The Power of Data
The Power of DataThe Power of Data
The Power of Data
 
Student recruitment strategies for the new age
Student recruitment strategies for the new ageStudent recruitment strategies for the new age
Student recruitment strategies for the new age
 
Tribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student populationTribes Uncovered - Understanding the student population
Tribes Uncovered - Understanding the student population
 
Building the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX UniBuilding the university brand - Katie Bell MDX Uni
Building the university brand - Katie Bell MDX Uni
 
Digital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAINDigital marketing and SEO from MAKE IT RAIN
Digital marketing and SEO from MAKE IT RAIN
 
When do students start considering careers?
When do students start considering careers?When do students start considering careers?
When do students start considering careers?
 

Recently uploaded

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION