Budapest   world thermal capital Budapest Gyógyfürdői  Zrt.
Hungary strong in thermal waters <ul><ul><li>Hungary is among the top five countries rich in thermal waters (350.000  m 3 ...
Tourist offers in Budapest <ul><li>Has excellent potentials in tourism,  being a significant part of the international tou...
Budapest  world thermal capital Theaters Hotels, apartments Concerts, festivals Museums Conferences Hungarian cuisine
History of Budapest thermal town <ul><li>The Roman Age –  thermal buildings of the II. Roman legion  </li></ul><ul><li>Fol...
Széchenyi Thermal anno <ul><ul><li>Kép régi  </li></ul></ul>
The famed baths of Budapest  <ul><li>The Budapest Healing Baths and Hot Springs Co. Ltd.  Owned by the Municipality of the...
Széchenyi Thermal Bath and Public Bath <ul><li>The biggest bath in Europe , opened in 1913 </li></ul><ul><li>Expansion in ...
 
 
St. Gellért Thermal Bath and Public Bath <ul><ul><li>One of the most beloved thermal  baths of the  T urks , named  „virgi...
 
St. Lukács Thermal Bath and Public Bath <ul><ul><li>In 12th century  the Knights of St. John , who have first settled down...
 
Rudas Thermal Bath and Public Bath <ul><ul><li>In the middle of the 16th century the fanciest  T urkish bath  of Budapest ...
 
Király Thermal Bath <ul><ul><li>A   T urkish bath  built in 1565 </li></ul></ul><ul><ul><li>The hall is octagonal, on ever...
 
Seasonal open-air baths  <ul><li>Open-air baths besides the previously-mentioned thermal baths: </li></ul><ul><li>Dagály <...
 
 
 
Therapeutical services <ul><li>Attendance available in the baths:  </li></ul><ul><li>pool bath with healing water </li></u...
Therapeutical priorities <ul><li>Development of health tourism and medical tourism </li></ul><ul><li>Comprehensively provi...
Wellness services <ul><li>Massage to ease stress </li></ul><ul><li>Tufa massage </li></ul><ul><li>Watsu water therapy </li...
Entertaining programs <ul><li>„ The night of  baths ” ,  „ The night of open-   air baths ”  a few in a year </li></ul><ul...
Business  opportunities  <ul><li>Our baths, as venues for events – event catalog  </li></ul><ul><li>Receptions </li></ul><...
Countries sending the most guests  <ul><li>Countries sending the most guests:  </li></ul><ul><li>Germany </li></ul><ul><li...
Marketing strategy <ul><li>Close cooperation with the actors of tourism market, in order to help more effectively the inte...
FUTURE Professional economic company, the functioning of which is supported by efficient profitcenters and service- strate...
Development plans <ul><li>Expansion of Rudas Thermal Bath (bottler) </li></ul><ul><li>Expansion and renewal of Dandár Ther...
Developments, Reorganization of energy consumption   <ul><li>During the renewals of the baths we pay special attention to ...
Other concepts <ul><li>Re-opening of the Pesterzsébet i  Thermal Bath  </li></ul><ul><li>Expansion of the Paskál open-air ...
Other concepts <ul><li>Launching new product development opportunities: </li></ul><ul><li>Bottling and distribution of min...
Other concepts <ul><li>Renewable energy-resources, the heating of the surrounding buildings managed by the use of thermal ...
Other concepts Hollywood in baths <ul><li>EVITA </li></ul><ul><li>Antonio Banderas, Madonna </li></ul><ul><li>The prison s...
Thank you for your attention! www.budapestgyogyfurdoi.hu
Budapest world thermal capital
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Budapest world thermal capital

  1. 1. Budapest world thermal capital Budapest Gyógyfürdői Zrt.
  2. 2. Hungary strong in thermal waters <ul><ul><li>Hungary is among the top five countries rich in thermal waters (350.000 m 3 /day) </li></ul></ul><ul><li>Budapest is the only metropolis in the world with 118 natural springs across its territory </li></ul><ul><li>Budapest – a capital with the most wells producing healing thermal water </li></ul>
  3. 3. Tourist offers in Budapest <ul><li>Has excellent potentials in tourism, being a significant part of the international tourist corridor </li></ul><ul><li>The Hungarian capital city has several riches that are among the ‘best’, however its most notable value is absolutely the wonderful and deservedly famous location. No wonder its numerous sights were put on </li></ul><ul><li>the UNESCO World Heritage list. </li></ul><ul><li>The view of the Banks of the Danube </li></ul><ul><li>Buda Castle Quarter – Matthias Church, The Fisherman’s Bastion, </li></ul><ul><li>Royal Castle </li></ul><ul><li>Széchenyi Chain Bridge </li></ul><ul><li>St. Gellért Bath </li></ul><ul><li>Hungarian Parliament Building </li></ul><ul><li>St. Stephen’s Basilica </li></ul><ul><li>Andrássy Avenue – The Hungarian State Opera House, Mille n nium Underground Railway (Metro Line 1), Heroes’ Square </li></ul><ul><li>Medical tourism is a determining element of the Hungarian tourist offers. </li></ul>
  4. 4. Budapest world thermal capital Theaters Hotels, apartments Concerts, festivals Museums Conferences Hungarian cuisine
  5. 5.
  6. 6. History of Budapest thermal town <ul><li>The Roman Age – thermal buildings of the II. Roman legion </li></ul><ul><li>Following the Settlement of the Magyars in Hungary – establishment of spas and hospitals </li></ul><ul><li>The age of the Ottoman Empire - T urkish spas built above thermal waters – the ‘Mecca’ of people with rheumatism </li></ul><ul><li>1812 – data collection on the healing power of hot springs </li></ul><ul><li>1934 – Title of Budapest ‘Thermal town’ </li></ul><ul><li>1937 – International Thermal Congress </li></ul><ul><li>&quot;... no other city could claim so much for this as Budapest, which the nature provided with excellent quality thermal waters and unequalled natural beauties with profuse generosity; besides this the well-trained medical staff, the outstanding equipment of healing resorts and the scientific researches of high standard make Budapest worthy of managing the international affairs of thermal bath’s...&quot; </li></ul>
  7. 7. Széchenyi Thermal anno <ul><ul><li>Kép régi </li></ul></ul>
  8. 8. The famed baths of Budapest <ul><li>The Budapest Healing Baths and Hot Springs Co. Ltd. Owned by the Municipality of the City of Budapest currently operates 9 thermal baths (5 of which are unique, registered monuments) and 5 open-air baths , beaches. </li></ul><ul><li>Széchenyi Thermal Bath </li></ul><ul><li>St. Gellért Thermal Bath </li></ul><ul><li>St. Lukács Thermal Bath </li></ul><ul><li>Rudas Thermal Bath </li></ul><ul><li>Király Thermal Bath </li></ul><ul><li>Dandár Thermal Bath </li></ul><ul><li>Dagály Thermal Bath </li></ul><ul><li>Csillaghegyi Thermal Bath </li></ul><ul><li>Pesterzsébeti Thermal Bath </li></ul>13 thermal bath and open-air bath in Budapest <ul><li>Palatinus o pen-air b ath </li></ul><ul><li>Római o pen-air b ath </li></ul><ul><li>Csepeli o pen-air b ath </li></ul><ul><li>Paskál o pen-air b ath </li></ul><ul><li>Pünkösdfürdői o pen-air b ath </li></ul>
  9. 9. Széchenyi Thermal Bath and Public Bath <ul><li>The biggest bath in Europe , opened in 1913 </li></ul><ul><li>Expansion in 1927: bathing sections for men and women and open-air bath </li></ul><ul><li>Pump-room built in1939, in 1981: establishment of a new hospital </li></ul><ul><li>Bath units: </li></ul><ul><li>18 pools </li></ul><ul><li>26-38  C water temperature </li></ul><ul><li>600 m2 of water surface </li></ul><ul><li>Sodium-laden hot-spring water with </li></ul><ul><li>magnesium, hydro-carbonate and sulphate </li></ul><ul><li>Excellent for locomotor diseases </li></ul><ul><li>Offers a wide range of healing and wellness services. </li></ul>
  10. 12. St. Gellért Thermal Bath and Public Bath <ul><ul><li>One of the most beloved thermal baths of the T urks , named „virgin’s bath” </li></ul></ul><ul><ul><li>Its marvelous building was opened in 1918 during the times of the Secession , and this exclusive building soon became the symbol of Budapest </li></ul></ul><ul><ul><li>In 1927 the surf-bath with its seaside atmosphere was opened, which since then still operates, as a unique curiosity in the world </li></ul></ul><ul><ul><li>Its biggest treasure is the two-level and 700 m2 bathing hall, with a loggia, glassed roof, coloured mosaic / tessellation, sculptures, gargoyles </li></ul></ul><ul><ul><li>One of those baths in Europe, where towels are used during the bathing at the section for men and women as well </li></ul></ul><ul><ul><li>11 pools with hot-spring water of 26-38  C containing sodium, fluoride, calcium, magnesium, hydro-carbonate and sulphate </li></ul></ul><ul><ul><li>One of its curiosities is the inhalatorium operating in the hospital </li></ul></ul>
  11. 14. St. Lukács Thermal Bath and Public Bath <ul><ul><li>In 12th century the Knights of St. John , who have first settled down and helped the sick, then the Knights of Rhodes and of Malta, who have built up baths near their abbeys </li></ul></ul><ul><ul><li>In 1884 a healing hostel was built up with a modern water cure section </li></ul></ul><ul><ul><li>The pump-room of the bath was built in 1937 </li></ul></ul><ul><ul><li>In 1979 the first section offering complex healing bath attendance, the so called ‘Day-time Hospital’ </li></ul></ul><ul><ul><li>In 1999 the modernization of the open-air pools took place </li></ul></ul><ul><ul><li>5 pools </li></ul></ul><ul><ul><li>The temperature of the hot-spring water in the pools is 22-36  C and contains chloride, sulphate, alkali, fluoride, calcium, magnesium and hydro-carbonate </li></ul></ul><ul><ul><li>Excellent for locomotor diseases </li></ul></ul>
  12. 16. Rudas Thermal Bath and Public Bath <ul><ul><li>In the middle of the 16th century the fanciest T urkish bath of Budapest was built up </li></ul></ul><ul><ul><li>Under its ten meters high dome hold by eight pillars, there is an octagonal pool </li></ul></ul><ul><ul><li>The bath was built in 1896 </li></ul></ul><ul><ul><li>In the pump-room can be consumed water of three springs </li></ul></ul><ul><ul><li>7 pool </li></ul></ul><ul><ul><li>The temperature of the hot-spring water in the pools is 22-42  C and contains sodium, sulphate, fluoride, calcium, magnesium and hydro-carbonate </li></ul></ul><ul><ul><li>Excellent for locomotor diseases </li></ul></ul>
  13. 18. Király Thermal Bath <ul><ul><li>A T urkish bath built in 1565 </li></ul></ul><ul><ul><li>The hall is octagonal, on every side there are deep booths formed, above the hall there is a dome </li></ul></ul><ul><ul><li>It is still gets thermal water from the Lukács Bath </li></ul></ul><ul><ul><li>4 pools </li></ul></ul><ul><ul><li>The temperature of the hot-spring water is 26-40  C </li></ul></ul><ul><ul><li>The water contains sodium, sulphate, chloride, fluoride, calcium, magnesium and hydro-carbonate </li></ul></ul><ul><ul><li>Excellent for locomotor disease </li></ul></ul>
  14. 20. Seasonal open-air baths <ul><li>Open-air baths besides the previously-mentioned thermal baths: </li></ul><ul><li>Dagály </li></ul><ul><li>Palatinus </li></ul><ul><li>Római </li></ul><ul><li>Baths and open-air baths to be developed in the future: </li></ul><ul><li>Dandár Thermal Bath </li></ul><ul><li>Erzsébeti Thermal Bath </li></ul><ul><li>Paskál o pen-air b ath </li></ul><ul><li>Pünkösdfürdői o pen-air b ath </li></ul>
  15. 24. Therapeutical services <ul><li>Attendance available in the baths: </li></ul><ul><li>pool bath with healing water </li></ul><ul><li>tub bath with healing water </li></ul><ul><li>Underwater traction-bath </li></ul><ul><li>carbondioxide tub bath </li></ul><ul><li>mud treatment </li></ul><ul><li>medical healing massage </li></ul><ul><li>underwater water jet massage </li></ul><ul><li>underwater curative gymnastics </li></ul><ul><li>complex healing bath services </li></ul><ul><li>All the attendances in the company’s thermal baths are ava i lable by cash-payment </li></ul><ul><li>Other attendances: </li></ul><ul><li>Fisiotherapy </li></ul><ul><li>Balneotherapy </li></ul><ul><li>Hydrotherapy </li></ul><ul><li>Fisico-therapy </li></ul><ul><li>Mechanotherapy </li></ul><ul><li>Electrotherapy </li></ul><ul><li>Light therapy </li></ul><ul><li>Climatic therapy </li></ul><ul><li>Diet therapy </li></ul>
  16. 25. Therapeutical priorities <ul><li>Development of health tourism and medical tourism </li></ul><ul><li>Comprehensively providing prevention, healing, rehabilitation and recreation </li></ul><ul><li>Expand social security for the benefit of the citizens coming from other states of the EU </li></ul>
  17. 26. Wellness services <ul><li>Massage to ease stress </li></ul><ul><li>Tufa massage </li></ul><ul><li>Watsu water therapy </li></ul><ul><li>Chocolate therapy </li></ul><ul><li>Herbal bath </li></ul><ul><li>Cleopatra bath </li></ul><ul><li>Classic thai massage </li></ul><ul><li>Manager massage with acupressure </li></ul><ul><li>Services to be introduced: </li></ul><ul><li>Fish pedicure </li></ul><ul><li>Floating cabin </li></ul><ul><li>Sensolite polarized light-therapy (hungarian invention) </li></ul>
  18. 27. Entertaining programs <ul><li>„ The night of baths ” , „ The night of open- air baths ” a few in a year </li></ul><ul><li>In 5 baths, bathing combined with concerts and programs of different musical styles </li></ul><ul><li>During the program all the baths are opened at a charge of one entrance fee </li></ul><ul><ul><li>l </li></ul></ul>Musical night bath party Light painting, acrobats Authentic T urkish belly dance (oriental dance) performance Movie projection
  19. 28. Business opportunities <ul><li>Our baths, as venues for events – event catalog </li></ul><ul><li>Receptions </li></ul><ul><li>Weddings </li></ul><ul><li>Conferences </li></ul><ul><ul><li>l </li></ul></ul><ul><li>Business parties </li></ul><ul><li>Concerts </li></ul>
  20. 29. Countries sending the most guests <ul><li>Countries sending the most guests: </li></ul><ul><li>Germany </li></ul><ul><li>Austria </li></ul><ul><li>United Kingdom </li></ul><ul><li>Italy </li></ul><ul><li>The Netherlands </li></ul><ul><li>Spain </li></ul><ul><ul><li>l </li></ul></ul><ul><li>Potential sending cou n tries: </li></ul><ul><li>Arab count rie s </li></ul><ul><li>India </li></ul><ul><li>China </li></ul><ul><li>Scandinavian countries </li></ul>
  21. 30. Marketing strategy <ul><li>Close cooperation with the actors of tourism market, in order to help more effectively the integration of thermal baths, into the Budape st brand </li></ul><ul><li>Enhancing the Budapest Thermal Town brand – enhancing uniqueness </li></ul><ul><li>The aim is to develop a product that symbol i zes Budapest and health promotion at the international level </li></ul><ul><li>Defined, guest-friendly marketing actions </li></ul><ul><li>Effective communication for different target markets </li></ul><ul><li>Parts of this communication mix: web marketing, PR actions, ATL, BTL advertisements, participation in ex h ibitions </li></ul><ul><ul><li>l </li></ul></ul>
  22. 31. FUTURE Professional economic company, the functioning of which is supported by efficient profitcenters and service- strategic centers. The pillars of our brand Treasure extracted from the deep (thermal water) The exterior and interior of the buildings Tradition – thermal culture Healing knowledge Gellért - Luxury and pleasure – ‘The King of Baths’ Széchenyi – Versatile fondness Lukács – The silence Rudas – The young, sporty THE MAIN OBJECTIVE The Budapest Healing Baths and Hot Springs Co. Ltd. becomes a modern baths operating company, offering up-to-date services, serving the guests in a genuine environment. FURTHER OBJECTIVES Aiming international marketability, guarantee priority for the development of the historic baths. Bath operating company with modern practice and modern organisational structure. Thematic development of healing and open-air baths. Developing guest-relations and treatment. Environmental-friendly buildings, economic operating. Developing the Budapest Thermal Capital Brand. Developing the efficiency of the Baths operated by the Budapest Healing Baths and Hot Springs Co. Ltd., so that the company could strenghten its competitiveness.
  23. 32. Development plans <ul><li>Expansion of Rudas Thermal Bath (bottler) </li></ul><ul><li>Expansion and renewal of Dandár Thermal Bath </li></ul><ul><li>Expansion, renewal and changing the function of Király Thermal Bath </li></ul><ul><li>Mechanical renewal of Gellért Thermal Bath </li></ul><ul><li>Mechanical renewal of Széchenyi Thermal Bath, development of a complex sauna section </li></ul><ul><li>Expansion of Paskál o pen-air b ath </li></ul>
  24. 33. Developments, Reorganization of energy consumption <ul><li>During the renewals of the baths we pay special attention to the utilization of the geothermal energy-content of the thermal water </li></ul><ul><li>The versatile utilization of thermal water inside the buildings of the baths ( e.g. for the use in showers and other bathrooms; for producing heating and extra energy) </li></ul><ul><li>Ut i lization of photovoltaic energy and solar cells </li></ul>
  25. 34. Other concepts <ul><li>Re-opening of the Pesterzsébet i Thermal Bath </li></ul><ul><li>Expansion of the Paskál open-air bath </li></ul><ul><li>Construction of a hotel on the territory of the Dagály Thermal Bath </li></ul><ul><li>Construction of a hotel, an adventure park and a camp site on the territory of the Csillaghegyi open-air bath </li></ul><ul><li>Introducing guest-friendly services: babysitting rooms, playgrounds, animators – event organi ze rs </li></ul>
  26. 35. Other concepts <ul><li>Launching new product development opportunities: </li></ul><ul><li>Bottling and distribution of mineral water from own springs </li></ul><ul><li>Bottling and distribution of thermal water </li></ul><ul><li>Development of cosmetic products with the use of natural elements </li></ul>Releasing the healing mud from Kolop for trading
  27. 36. Other concepts <ul><li>Renewable energy-resources, the heating of the surrounding buildings managed by the use of thermal water </li></ul><ul><li>One of the biggest Zoos in Europe is located inside the Városliget (City Park), utilization of thermal energy with the help of a common project </li></ul><ul><li>Protection and development of the natural and built environment </li></ul><ul><li>Patented natural resources (mineral waters, thermal waters, healing mud), pronounce them a hungaricum (exclusively H ungarian products) </li></ul>
  28. 37. Other concepts Hollywood in baths <ul><li>EVITA </li></ul><ul><li>Antonio Banderas, Madonna </li></ul><ul><li>The prison scenes were made </li></ul><ul><li> in the Széchenyi Thermal Bath </li></ul><ul><ul><li>l </li></ul></ul><ul><li>I SPY </li></ul><ul><li>Eddie Murphy </li></ul><ul><li>The important scenes of the movie were made in the St. Gellért Thermal Bath </li></ul><ul><li>Further plans: </li></ul><ul><li>Increase the number of filmings in our baths </li></ul>
  29. 38. Thank you for your attention! www.budapestgyogyfurdoi.hu

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