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- 31. FUTURE Professional economic company, the functioning of which is supported by efficient profitcenters and service- strategic centers. The pillars of our brand Treasure extracted from the deep (thermal water) The exterior and interior of the buildings Tradition â thermal culture Healing knowledge GellĂ©rt - Luxury and pleasure â âThe King of Bathsâ SzĂ©chenyi â Versatile fondness LukĂĄcs â The silence Rudas â The young, sporty THE MAIN OBJECTIVE The Budapest Healing Baths and Hot Springs Co. Ltd. becomes a modern baths operating company, offering up-to-date services, serving the guests in a genuine environment. FURTHER OBJECTIVES Aiming international marketability, guarantee priority for the development of the historic baths. Bath operating company with modern practice and modern organisational structure. Thematic development of healing and open-air baths. Developing guest-relations and treatment. Environmental-friendly buildings, economic operating. Developing the Budapest Thermal Capital Brand. Developing the efficiency of the Baths operated by the Budapest Healing Baths and Hot Springs Co. Ltd., so that the company could strenghten its competitiveness.