SGO Music regularly send staff to the US for long periods of time but need to stay available to contacts in the UK while they're roaming. SGO Music previously solved this issue by swapping SIMs - until Truphone delivered the ability to manage multiple international numbers on a single SIM... Find out more at truphone.com Twitter: twitter.com/Truphone Facebook: facebook.com/Truphone

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“A lot of the other companies offering international mobile services are cheap options aimed
at the infrequent tourist traveller – not the sort you’d trust with your business. Truphone
stood out as a quality player with brilliant technology. I love the concept and the fact that
it’s still evolving. It’s removed one of my major stresses while travelling and at least halved
my international mobile costs.”
Stuart Ongley, Owner, SGO Music | www.sgomusic.com
© 2013 Truphone Ltd. All Rights Reserved. Version 1.0 (2013).
SGO Music case study
Truphone helps SGO Music maintain key relationships internationally
About SGO Music
SGO Music is a multi-award winning music publishing and management business
achieving the accolade of publisher of the year and Ivor Novello awards. They
work across various aspects of the music industry, from managing artists to
representing world renowned musician’s estates. To make the business a success
internationally, relationships with clients and partners are key. They have to be
prepared to travel at a moment’s notice to interact on a personal level.
SGO Music’s business challenge
Stuart Ongley, Founder of SGO Music, explained that he travels to the
United States 4 or 5 times a year for long periods of time. He needed a local
US number to give to contacts in America who were put off calling him by
the cost of international calls. Stuart bought a US SIM but it was expensive
to maintain two mobile accounts. As well as this, Stuart restricted the way
he used his UK phone abroad to avoid being caught out by excessive roaming
charges. He would turn off voice mail, switch numbers and contact his
mobile network to tell them he would be roaming in America.
The Truphone solution
Truphone have changed the way SGO Music use their phones abroad. They now
have a UK and a US mobile number on one phone. Business contacts in the US see
a US mobile number calling wherever the call is being made from and this gives the
company the ability to reinforce their position as a truly global organisation. Now
they have just one phone with two numbers which are always active and
connected by one voice mail. There is no need to keep two phones charged or
worry about missing calls. SGO Music are now able to focus on the strategic
relationships that make them a successful international company without worrying
about the costs and hassles associated with maintaining global relationships.
Truphone benefits
• Local presence abroad
Having a US and UK number on one phone meant
that Stuart Ongley didn’t have to manage two
mobile accounts or switch phones when landing in
either country. International business relationships
have been enhanced by increased communication
with US contacts who are able to call a mobile
phone number that is local to them.
• Innovation
Truphone appealed to Stuart Ongley due to his
keen interest in technology. He also appreciated
how Truphone reduced the charges and
complexities associated with using a mobile
phone abroad on business.
• Cost savings
Truphone have halved the costs of SGO Music’s
phone bills when travelling abroad. Truphone
has removed the fear of bill shock and given
them the freedom to use their phones abroad
as they would at home.
• Reducing the stress of business travel
SGO Music previously found using a mobile
phone abroad to be a pain associated with
business travel. Switching to Truphone has
freed them from that stress and now they
don’t need to worry about staying in touch
with business contacts abroad, which is crucial
for a successful international business.
Overthepast25yearsSGOMusichascarvedanameforitselfinthe
musicbusinessunderthedirectionofStuartOngley.Theirbusiness
nurturesartists’careersinternationallybybuildingrelationshipswith
musicpublishers,recordlabelsandbookingagentsallovertheworld.