2. UNITY
The home page of Twitter is a bird house, the default
image is an egg, composing a new update is called a
tweet, and the follow icon is a bird. The consistency of
the bird theme makes this a great example of unity.
3. VARIETY
The change of colors on the main page direct attention
to the important information.
4. BALANCE
The symmetry in the square window positions create a
good example of the balance for the main page.
5. RHYTHM
The elements in the background give the impression of
being in motion. This leads the audience’s eyes to the
middle of the page.
6. SCALE
The maps in their page are different sizes in relation to
the amount of land they cover.
9. COMBINATION
• Variety in font size
• Balance between header and body text
• Scale of header provide emphasis
• Picture, text pattern provides rhythm
• Layout uses few colors, keeps it simple