Mark McNeilly's Sun Tzu & the Art of Business Triangle AMA June 2009 Meeting Mark’s presentation will focus on six strategic principles for managers he has developed from Sun Tzu’s Art of War. • Win All Without Fighting: Capturing Your Market Without Destroying It • Avoid Strength, Attack Weakness: Striking Where the Competition is Vulnerable • Foreknowledge: Maximizing the Power of Business Intelligence • Speed and Preparation: Moving Swiftly to Overcome the Competition • Shaping the Opponent: Employing Strategy to Master the Competition • Character-based Leadership: Leading by Example