Plan, prepare and measure your social media campaign
CIPR event 23 july 2014 presentation - Burson-Marsteller
Would have, should have, could have
We have all been here muttering these words and wishing we would have done things differently. It is safe to say that the majority of small and large companies today have learnt how to be agile and lean towards the ever-changing digital landscape, but how do you prevent it all getting out of control? The answer is simple enough, although experience has proven that this is clearly not the case: Preparedness, planning and anticipating.