The case study deck presented at the 2009 #SocialSouth conference in Birmingham, AL. This is a case study of a Twitter experiment where we used a managed twitter stream as an ad campaign.

3. Beer

4. Beer Beads

5. Beer Beads
B

11. Been to NOLA Been to Mardi Gras
Never been to NOLA Never been to Mardi Gras

12. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

13. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

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22. <20 tweet
21-50 tweets
51-75 tweets
75+ tweets

23. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

24. 100
Pre-Campaign Post-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

25. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing

31. www.budurl.com/TomMartin
The difference between art and advertising is discipline.

32. Make A Difference. Do Great Work. Earn a Profit. Have Fun.