A presentation on how leading companies have reacted to ethical supply chain crises and how the media responded. Second half focuses on dealing with the media and communicating good practice on CSR, supply chains and ethics
Learn the various ethical and unethical dilemmas in marketing and the various ethical and unethical advertising practices that are carried out in the marketing world.
Learn the various ethical and unethical dilemmas in marketing and the various ethical and unethical advertising practices that are carried out in the marketing world.
Walt Boyes presents a totally revised and updated version of PR101, his very popular Marketing Communications Master Class.
This webinar is for both newbies to marketing communications (product managers, sales managers and engineers who have been "promoted" into marketing) and those who have been doing marcomm in the automation industry for a while.
This webinar is specific to the automation industry and discusses:
- Marketing "bang for the buck"
- Integrated marketing
- Public relations in the automation industry
- How to place a press release
- Product releases and news releases
- Relationship building with editors, influencers, and thought leaders
- Social Media: Inbound and outbound marketing -- a cascade control loop
- Metrics and measuring results
Walt has more than 25 years of experience in sales, sales management, marketing, and product development in the automation industry, including Executive Committee experience and board of directors service in both for-profit and not-for-profit companies.
Walt is currently serving as Editor-in-Chief of CONTROL magazine, http://www.controlglobal.com. In addition, he is a principal in Spitzer and Boyes LLC,
http://www.spitzerandboyes.com, a technology consulting firm devoted to assisting companies to better market their products in manufacturing and automation. Walt also acts as a freelance acquisitions editor for Momentum Press, a division of iGroup, on Instrumentation and Automation texts. Walt has published professionally in the technology and science fiction fields, and is a member of SFWA, the Science Fiction and Fantasy Writers of America.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
New Media and Social networking present new set of risks, challenges, and opportunities to Corporations in the management of the reputations. This presentation briefly covers the areas of risk, their source, and the steps required to combat them.
--
New Media and Social networking present new set of risks, challenges, and opportunities to Corporations in the management of the reputations. This presentation briefly covers the areas of risk, their source, and the steps required to combat them.
--
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
An Entrepreneur's Guide to Public RelationsNikki Little
An overview of what public relations is all about, how it differs from advertising and marketing, how the industry has evolved over the years, how entrepreneurs can implement DIY PR efforts and when it's time to hire a PR professional.
This is about our new insect protein start up, InsectBioTech Group. IBG will produce thousands of tonnes of insect protein and biogenic fertiliser from agri waste, please get in touch. Details here, and at www.insectbiotech.eu
Walt Boyes presents a totally revised and updated version of PR101, his very popular Marketing Communications Master Class.
This webinar is for both newbies to marketing communications (product managers, sales managers and engineers who have been "promoted" into marketing) and those who have been doing marcomm in the automation industry for a while.
This webinar is specific to the automation industry and discusses:
- Marketing "bang for the buck"
- Integrated marketing
- Public relations in the automation industry
- How to place a press release
- Product releases and news releases
- Relationship building with editors, influencers, and thought leaders
- Social Media: Inbound and outbound marketing -- a cascade control loop
- Metrics and measuring results
Walt has more than 25 years of experience in sales, sales management, marketing, and product development in the automation industry, including Executive Committee experience and board of directors service in both for-profit and not-for-profit companies.
Walt is currently serving as Editor-in-Chief of CONTROL magazine, http://www.controlglobal.com. In addition, he is a principal in Spitzer and Boyes LLC,
http://www.spitzerandboyes.com, a technology consulting firm devoted to assisting companies to better market their products in manufacturing and automation. Walt also acts as a freelance acquisitions editor for Momentum Press, a division of iGroup, on Instrumentation and Automation texts. Walt has published professionally in the technology and science fiction fields, and is a member of SFWA, the Science Fiction and Fantasy Writers of America.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
New Media and Social networking present new set of risks, challenges, and opportunities to Corporations in the management of the reputations. This presentation briefly covers the areas of risk, their source, and the steps required to combat them.
--
New Media and Social networking present new set of risks, challenges, and opportunities to Corporations in the management of the reputations. This presentation briefly covers the areas of risk, their source, and the steps required to combat them.
--
Brands & Covid - How To Protect Your Brand: A Briefing For Marketing Leaders ...Alexander Niléhn
A BBH briefing on marketing in the time of COVID-19: how brands stay trading, stay helpful and emerge strong.
Will Lion, Managing Partner at BBH London, shares the key principles, thinking and data points on marketing in the time of COVID-19 – and encourages you to steal as much of it as you need.
--
bbhstockholm.se
bartleboglehegarty.com
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
Marketing in the time of COVID-19: A briefingTess Cassidy
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Brands have the power to help - both the public and themselves - through this crisis. This briefing is intended to share instructive examples and data to guide marketing discussions; specifically in how marketing can help, the ways it can’t, what your teams can be mobilised to do in the coming months, how to overcome production challenges and how to vaccinate your brand to emerge well on the other side.
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
An Entrepreneur's Guide to Public RelationsNikki Little
An overview of what public relations is all about, how it differs from advertising and marketing, how the industry has evolved over the years, how entrepreneurs can implement DIY PR efforts and when it's time to hire a PR professional.
Similar to Ethical Supply Chain Crisis and Media Management (20)
This is about our new insect protein start up, InsectBioTech Group. IBG will produce thousands of tonnes of insect protein and biogenic fertiliser from agri waste, please get in touch. Details here, and at www.insectbiotech.eu
A focused one-day business conference for winemakers, retailers, distributors and the wine value chain. To be held on Nov 4 2019 in London.
Our objective is prioritising debates and discussions, clarifying some of the confusion around what sustainability means and how you put it into practice in the wine industry.
When: 4th November 2019
Where: The Conduit Club, Mayfair, London
Register here: https://bit.ly/2XAXebl or email tobias@sustainablewine.co.uk
Tools, techniques and strategies for understanding, measuring and communicating impact. 19th-20th June 2018, London. This two-day conference will highlight the latest methods being applied by business to measure the impact of their sustainability programs. We’ll discuss and debate the pros and cons of the different tools and techniques available, whilst assessing what has really worked for companies in practice.
Brochure for a joint conference between Innovation Forum and Bon Sucro on sustainable sugar cane, to held in London on December 4-5 2017. This is the third event in our recent series on sugar cane.
An excerpt from our new Supply Chain Risk & Innovation publication: http://innovation-forum.co.uk/supply-chain-risk-innovation.php
A key mechanism of the sustainability movement, commodity certification has proved fairly effective in the fight against environmental destruction. But do global systems designed to drive best practice have their limitations?
An excerpt from our new Supply Chain Risk & Innovation publication: http://innovation-forum.co.uk/supply-chain-risk-innovation.php
As a result of its industry-leading position, tech giant Apple's efforts on sustainability have come under significant scrutiny - especially when it comes to working conditions at factories in China. Now, via audits, reporting and increased engagement, it is making a difference.
Supply Chain Risk & Innovation is the new subscription publication from Innovation Forum. Bringing you insight, analysis and critical thinking on sustainable supply chain management.
This brochure lists a selection of our current subscribers, the key industries we cover, and information regarding our core audience. Also outlined are the benefits readers will receive with a subscription, and what to expect in the next couple of months.
Management briefing from Innovation Forum on sustainability in the apparel industry. The report provides a concise snapshot of the latest trends and challenges facing the industry, and looks at how business is responding.
Management briefing from Innovation Forum on seafood and aquaculture sustainability, highly relevant for the US market and global companies working in seafood sustainability and CSR.
A huge challenge lies ahead of the world's biggest restaurant chain, largely run by franchises.
Taken from Innovation Forum's Supply Chain Risk & Innovation publication, published ten times a year on a subscription basis. The publication brings together concise, practical insight into global supply chains.
Required reading for senior management, buyers, business sustainability professionals and all who advise them, Supply Chain Risk & Innovation distils all the myriad information, data, research and comment, presented it in a clear, analytical format.
This piece comes from our third issue, to which you can receive as part of a free 3 month trial, should you subscribe by Friday 4th March here: http://innovation-forum.co.uk/supply-chain-risk-innovation-subscribe.php
This management briefing, published by Innovation Forum, sets out the latest trends in the extractives industry, with a data digest and the low-down on upcoming campaigns, finishing with a Q&A.
Targets versus achievements - this article compares what a company said it would do with what it has actually achieved. This time, the focus is on Ikea.
Taken from the second issue of Innovation Forum's new regular monthly publication, Supply Chain Risk & Innovation, which covers all the key trends, stats, numbers, critical analysis, campaigns and analysis in sustainable supply chains world-wide. Published ten times a year at: http://innovation-forum.co.uk
Sustainability for smallholders: How to build supply security and resilience with smallholder farmers. 22nd - 23rd March 2016, London. Two days of leading analysis, debate, discussion and networking. http://innovation-forum.co.uk/sustainability-for-smallholders.php
Free management briefing from Innovation Forum on sustainability issues - and how they are being tackled - in the global alcoholic drinks industry. March 15 2016 London conference also being held. Details at: http://innovation-forum.co.uk/sustainable-drinks.php
Sample issue of Innovation Forum's new regular monthly publication, Supply Chain Risk & Innovation, which covers all the key trends, stats, numbers, critical analysis, campaigns and analysis in sustainable supply chains world-wide. Published ten times a year at: http://innovation-forum.co.uk
As supply chain collaborations and collective organisations multiply, what are the ingredients for success? What are the dangers from 'collaboration fatigue'?
Taken from Innovation Forum's new Supply Chain Risk & Innovation publication, published ten times a year on a subscription basis. The publication brings together concise, practical insight into global supply chains.
Required reading for senior management, buyers, business sustainability professionals and all who advise them, Supply Chain Risk & Innovation distils all the myriad information, data, research and comment, presented it in a clear, analytical format.
Find out more here: http://innovation-forum.co.uk/supply-chain-risk-innovation.php
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
Presentation from the Silicon Techie Night #24 (2024) about strategy. It outlines ten impulses how strategy helps to deliver real value for people, by aligning business mission, vision, and strategy.
Get Bad Credit Loans with Guaranteed ApprovalDollarLoan Hub
While no lender can truly guarantee approval for a loan, there are steps individuals with bad credit can take to improve their chances of securing a loan.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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“Private Security Guards Service” provide a crucial layer of protection for individuals, businesses, and events, ensuring safety and peace of mind in various settings. Here's an overview of what private security guard services entail and how they can benefit you.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
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42. NGOs and other opinion formers credited GAP with an engaged response to a complex issue.
43. Story went away quickly, nowhere near as serious a PR problem as 1999When GAP responds
44.
45. How were M&S prepared? Effective media team. Took journalist into factories, showed audit records and complete transparency. Execs from all levels of the company were made available
52. Use a balanced scorecard for buyers to measure factory performance on cost, delivery, quality, and compliance
53. Ethics and environmental issues co-managed by head of CR and relevant heads of department. Head of compliance reports to both head of CR and head of all sourcing
54. Clean Clothes Campaign believes Nike has been “progressive” on policy with regard to freedom of association issues for contract workersInternal structures at Nike
55.
56. Be prepared: Have up to date data, labour partnerships. Policies outlining company approach. Admit situation not perfect
57. Keep colleagues informed: Have fact sheets updated regularly. Meet with communications team and get them engaged
58. Have corporate policies and information written in a plain and simple way for outside scrutiny
59. Build the bank account of goodwill: Cultivate NGO partnerships, at home and aboard
60.
61.
62.
63.
64. Most corporations don’t get that; they’re looking for shamans and gurus that can spin them out of catastrophe, something that only works in the movies
65. Always remember that a good reporter is like a Hollywood producer – he knows how the story ends
66. The only way to turn a hostile story is if you can provide a better ending. Not all co-operation helps the cause
67. The media, like the rest of the world, is filled with zealots and ideologues
68. In the end, the facts behind a particular crisis don’t always matter
69. When you as an executive do not control the final product – remember it’s the reporter who writes the script – less can be moreHandling hostile media
70. 1) Managing your reputation and that of your company is Job One. If it’s an investigation of a rumoured problem, don’t return the call unless the reporter agrees to spell out what she knows. It could just be a fishing expedition2) Don’t publicly denigrate critics, whether dissident employees, watchdog groups, or journalists. Contentious responses escalate into “he said/she said” circuses, supplanting the original agony to become a far bigger headache 3) Don’t confess to sins that you don’t believe you committed to portray yourself as sympathetic. That just whets your adversaries’ appetite and compounds problems, especially if you are (relatively) innocent4) Don’t expect those you consider friends in the press to stand by you, particularly if you show any defensiveness. Professional friendships have limits and are sometimes a ploy by journalists to keep your guard down and information flowing Handling media crises: Eight tips
71. 5) When you meet the press, try to do so in a controlled environment. Style counts. Don’t flog yourself or be shrill, but do tell your side. If you’re in the right, the truth will more than likely come out over time6) Apply a tourniquet to the negative publicity. Announce that you take the problem seriously. Then take it seriously, even if you think the issue is non-existent or overblown. Whether it was a real problem before, it certainly is a reputation management issue now that the press has it. Consider any inquiry a “wake up call”. Have you lost touch with customers, employees or managers? Find out7) Keep lines of communication open. If a solution is complicated and cannot be addressed satisfactorily in one briefing, keep everyone informed about your progress. Don’t be afraid to admit that you made a mistake or that the proposed solution is itself caught in snags8) Don’t lie. Silence is far less consequential than lack of candour. Duplicity will come back to haunt you. Although journalists are loathe to confess this, we often will abandon the pursuit of uncooperative subjects or complicated stories, but we will go to the ends of the earth to confront those who we have come to believe are hypocrites Media tips (continued)
72. In conclusion: The media is relatively gentler on those who openly admit they screwed up or don’t know all the answers Although the press may not become your friend, they will at least contemplate that you have a conscience. That realisation alone can be the difference between a hostile story and one that respects the sometimes-complicated choices an executive faces when handling a crisis The key lesson:
73. 1) Make sure your story contains challenges and real life issues as well as promoting your good work 2) Make sure it links with your core business. Philanthropy, unless its Bill Gates, does not sell to the media 3) Business journalists are often even more sceptical than non business journalists. If it doesn’t link to the business, they’ll think you are not serious about either CSR or your own corporate strategy 3) Get someone who can write, to write your releases, PR notices, and emails to journalists. It’s amazing the amount of awful communications that are put out, badly written and full of hubris. These will get deleted immediately or just thrown into the rubbish bin. 4) Brittle PR is painful, make it sound genuine. Do your research on the publication, or make sure your PR company does, or change them. Know what they look for, and target them Tips on getting good press
74. 5) Be humble. Lots of companies are not. Remember your organisation needs a license to operate, just like everyone else. Make sure your press office knows this. Many do not. 6) Find out what the story is about. Be prepared for later interviews by figuring out the angle the journalists might use7) Get rid of jargon. GRI, ISO, CSR, writers hate it. It turns off writers, plain language is very important. 8) Use senior people to engage journalists. If we get an email from a senior business executive, we take notice. (They don’t have to write it!) Low level PR is just that, and it annoys editors.9) Don’t be too keen. Journalists are suspicious if they think being over sold! Don’t try and make something out of nothing, its obvious.10) Tell a convincing story: give us some stats, make sure its progress with outcomes, not just intentions. Pledges are coming under increased scrutiny “we’re committing to spend future profits we haven’t made yet” Tips on getting good press
75. 11) Offer access to senior executives for interviews. But make sure they are briefed and know the numbers. If they don’t have a personal interest in it and do the leg work on research, offer someone more junior who does know. 12) Don’t ask for copy approval. Quote approval can be done but is still annoying for the journalist. If they are going to make you look silly, they will do it anyway. 13) Be prepared to be challenged. And live with the pain, it will make you improve. And don’t whine about media accountability or the lack of it – Journalists are crusading bunch, and brush off accountability moans even better than NGOs. 14) Make sure your PR company is not paying off journalists, ever. PR companies are suppliers to your reputation and you should do ethical audits of their processes and practices as part of your risk management strategy! Tips on getting good press
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77. The Washington Post hailed the world’s largest trading company as “a model for logistical efficiency and nimble disaster planning”.
78. Wall Street Journal devoted a cover story to Gap’s internal review of its supply chain and its candidness in admitting to having sinned in the past.
79. The Economist gave equally prominent coverage to Vodafone’s efforts to use mobile phones to improve conditions in Africa.
80. Unilever and iodised salt: Dutch-British conglomerate prominently featured in the Business Week cover story “Beyond the Green Corporation”, published in early 2007. Good coverage is possible!
81. Further resources on communications, supply chain and crisis management: www.ethicalcorp.com Toby.webb@ethicalcorp.com Blog: ethicalcorp.blogspot.com Reading..