If you are a dentist and have a website, you know just how important your online presence is.
The hub of that online presence? Your website.
But are you missing out on some of the benefits available to your business?
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YOUR DENTAL WEBSITE
All of these are reasons why you want your dental website to be as successful as it can be. You aren't just a dentist, you're
a business owner. You run a practice. Your websiteis often the first impression a client (or
potential client) will get of your business. You need it to be as efficient and welcoming as possible.
3. A CONTACT FORM
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Why? Because it's convenient.
It's right there on the page.
4. If all you have is an email address,
you'll reduce the number of
potential clients who want to
contact you. Think like your clients. To
them, a contact form is
faster and more
convenient than a phone
call. In a generation that is used to
communicating through typing, a phone
call is an absolute last resort.
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5. AN EASILY LOCATABLE
PHONE NUMBER
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Some problems can't be solved through a contact form, or need to be
attended to immediately. Put up a phone number.
preferred location for the phone number is upper right, in bold writing.
6. "Don't most websites have phone numbers?" Perhaps the owner wants to cut down on
calls, or maybe they just prefer communication through email.
Either way, it's not about what you want. It's about what your clients
need. They need multiple ways to contact you, so put in a contact
form and a phone number.
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8. Appointment setters usually come with the option to download
paperwork. The patient can print it out, fill it out at home, and bring
it in with them. This will save them about 30 minutes of
time in your office. That significantly cuts down on the time they'll be
with you. For thinking of their needs, you'll be rewarded with the
loyalty of returning customers.
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9. A BILL PAY OPTION
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You just put in some information, click a few buttons, and
your bills are paid.
10. Electronic bill pay options benefit you
too. They allow you to accept multiple
forms of payment besides cash. You can
take checks, credit and debit cards. They
also cut down on the amount of paperwork
in your office. If a bill is paid online, a person
can print out their own invoice or receipt.
Meanwhile, all you have to do is look at it on
your computer, since all the information is
automatically stored. Any mistakes that are
made can be easily fixed too.
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11. AN UPDATED BLOG
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A blog helps you to be seen as an authority in
your niche.
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Your blog should provide useful information
to your patients. They want to know things
like what to do if they get a popcorn kernel
stuck in their gums or how to soothe their
baby's teething pain. They want answers
to questions and information that is
going to directly benefit them. Your
blog should be updated regularly, at least
once a week. Address common problems
among your patients, like gum disease, sugar
consumption and smoking. The more
information you provide, the more
they'll trust you.
13. There are other things that you can add to your website like pictures of your staff
and office instead of stock pictures. Your website is the front door of
your business for many people.
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