1. NEWS
Mar 2011
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Express Your Mastery - The Syneron Dental Branding Process
Syneron Dental launched a new brand for its laser dental tools with an analogy taken from the world of art.
In order to create this strategy, Titan worked with Syneron Dental to research the field of dental laser brands.
By combining this extensive research with an understanding of the unique value Syneron Dental brings to the
market, Titan was able to build the brand strategy.
Syneron Dental’s LiteTouch™ has a unique ergonomic design that enables dentists to have complete flexibility of
movement within the oral cavity. LiteTouch™ is the only Er:YAG laser that allows dental practitioners full and free
expression of their dental mastery and years of expertise.
The Syneron Dental Laser Brand
Syneron Dental Laser develops and markets groundbreaking technological tools, enabling dental experts
to be their best (and collect the rewards)
Competitive Positioning, Advantage, & Uniqueness
LITETOUCH allows free and complete expression of your dental expertise & mastery
LiteTouch Allows You
Free and Complete
Expression of Your
Dental Expertise
and Mastery
Given the product’s unique features, the new slogan became:
Express your mastery
The slogan’s typography conveys the idea that it is the user who can make their own “stamp” on their work, which
becomes their “masterpiece”.
The use of fine art conveys prestige, and the use of three dramatic colors - black, white and silver - further
distinguishes Syneron Dental from its colorful competitors and conveys a sense of sophisticated technology.
“The launch of the new brand concept, which was established with Titan’s creative approach, has made a
significant contribution to the positive perception and acceptance of the company’s corporate image and
its flagship product, the LiteTouch™, by dental practitioners across the globe.
The brand concept, images, and slogan have helped to achieve a distinct and uniquely differentiated
look and feel among the clutter within the marketplace, as well as gain brand equity with attraction,
awareness, and advocacy by presenting the appropriate analogy and association, accentuating the
remarkable advantages of LiteTouch™.”
Claudia Yoel
Marketing Projects Manager,
Syneron Dental
We are honored to have been invited to present at Isramedtech 2011. Our presentation – From Start-up
Medical Device to Leading Brand – will take place on March 1, 2011 at 11.50am in the plenary hall.
We look forward to seeing you there. www.medevents.co.il/events/2
A masterpiece at hand™
• Direct delivery Laser, the only non-fiber, no-
articulated arm, delivery system
• Next generation Er: YAG laser - for hard and
soft tissue procedures
• nique ergonomic structure for maximum
U
maneuverability
• 30% increase in revenues
Visit us at IDEM Singapore exhibition,
www.TitanBrandWise.com level 4 , booth H30
www.synerondental.com