Sales & Marketing Alignment: How to Synergize for Success
Planning the front cover image
1. Agency Name St. M’s
Model Penny Nakan
Camera height/angle/distance Long shots
Point of view shot
Low angle shots
Location St. Marylebone School – Classrooms,
Corridors, Stairway
Lighting Natural light, no flash, high brightness
Mise-en-scene (incl. props, costume) Props – pen, folder, papers
Costume – casual student clothes,
glasses.
Setting – Blue walls
Attempted connotation A clever student studying hard,
planning on passing her a levels. Very
happy to be in school.
Blue walls will bring a calm mood to
the photo.
Planned denotation Idea 1. Girl leaning against the wall,
thinking deeply holding a folder and a
pen.
Idea 2. Girl sitting on the staircase,
looking up, holding a folder and a pen.
Idea 3. Two girls sitting next to each
other, smiling.
Contingency (in case of model
absence/weather)
Luckily, it’ll be indoors, so the weather
wouldn’t affect my plan.
If my model is absent, I’ll use my
substitute model, Jessica Murphy.
Thinking points: Rule of thirds, clear background, keep it simple.
Planning the front cover image