The ThinkTank Brochure

1. e inkTank
Helping NonPro ts Grow
We get your message and mission in front of the people who need to see it

2. Why Are We Here?
We work exclusively with nonpro ts, so we know that e ective public relations and outreach can make a
signi cant di erence to how these organizations are perceived, how they attract funding and ultimately, their
future. We provide NPOs with cost-e ective solutions according to each organization’s goals, needs and
available resources, and the opportunity to work with a dedicated team that is experienced in and sensitive
to nonpro t operations.
We understand that just
like a for-profit company, How can our outreach programs work for you?
For a nonpro t, we act as business strategist, publicist, consultant and partner. Our programs include many
every nonprofit has a activities, some traditional, others not so much, all aimed at supporting your organization’s growth and vital
business to run mission, and:
and a story to tell. Help determine strengths and weaknesses in your current messaging
Generate positive media attention and awareness of your nonpro t and its mission
Generate compelling stories that will have local, national, and in some cases, global reach
Raise your NPOs pro le within the community(s) you serve to attract new donor sources, volunteers, programs and partnerships
Improve existing relationships with key media outlets and your organization’s supporters
Provide operational tools and resources to your board and volunteers
Change the way people feel about your organization through the most e ective communications and visibility strategies

3. A Bit More About e inkTank
Based in Miami with partner o ces in Latin America, the Caribbean, Europe and Australia, The ThinkTank is part of
ThinkInk Communications, a dynamic public relations and marketing rm with a skilled and vast knowledge base
that is re ected in the diversity of our clients.
At The ThinkTank, however, we work only with NPOs. We understand local issues that a ect our nonpro t clients,
and have global reach.
And our nonpro t experience is signi cant to our clients as we have a thorough understanding and inside knowledge We use today’s tactics,
of their needs, unlike non-specialist marketing rms. to meet the needs of
What also makes our company di erent is that we are not press release driven or entrenched in old-school PR like today’s organizations
many agencies. We use today’s tactics to meet the needs of today’s organizations and news media. We never stop
thinking about the most meaningful and impactful ways in which to advance NPO missions and achievements. And
and news media.
we have an entrepreneurial spirit that comes from having started and grown our own businesses, raised capital for
worthy causes and worked with worldwide brands and institutions.
Our experience and understanding of the unique needs of NPOs has enabled us to successfully increase the visibility
of these organizations, using fresh and fertile ideas that produce results and increase public awareness -
where it matters most.
We don’t rest on our laurels. We are an independent rm that has grown by providing quality, e ective
communications strategies and outreach programs, in a timely and cost-e cient manner.
We are dedicated to increasing awareness of nonpro ts through strategic and targeted communications and
outreach programs, and have solid relationships with media outlets around the country and on three continents -
crucial to the success of local, national or global outreach programs.
We develop and execute strategies that bring nonpro ts closer to their goals, donors and target audiences.
We get your nonpro t’s story and message to the right people in the right
place, to help your organization grow.

4. Our Mission: 5 - 4 - 3 - 2 - 1...
At e inkTank, our mission is to:
5. Become a valued partner to each nonpro t organization, o ering advice and services that go beyond
the traditional, including a full range of business development, marketing and publicity services designed to
help nonpro ts achieve growth, recognition and meaningful publicity within the community(s) they serve.
4. Help nonpro ts see the big picture - nonpro ts function better with a business management and
Our mission is to marketing mindset that allows them to accomplish their unique mission and goals.
give nonprofits the
tools they need in 3. Create visible value for corporate partners, donors and volunteers.
a rapidly-changing
corporate and 2. Connect nonpro ts with the world.
philanthropic climate.
1. Help nonpro ts nd their place in a changing environment, through meaningful media coverage
and highly-e ective outreach programs.

5. Outreach or Disappear:
Responding to the Changing Economic Climate
The current economic crisis has set o tremors amongst nonpro ts, large and small, all of whom rely on
donations from Wall Street, industry and average Americans. People are still giving, but they’re giving less. And
the corporate donors that used to contribute a signi cant percentage of nonpro ts’ funding are also cutting back. Today, nonprofits
Just like corporate America, nonpro ts are experiencing a credit crunch. It’s a vicious cycle that is being repeated
all across the US.
are experiencing a
credit crunch.
So in today’s market, nonpro t organizations are being asked to do more with less funding, less sta and less People are still giving,
support – and at a time when demand for their services is rising. However, cutbacks on marketing and outreach
can be very detrimental to the overall health of a nonpro t. but they’re giving less.
Your organization may have a vital mission and great leadership, but unless it is well-known in the community
and the media, its impact will remain limited inde nitely. Outreach is vital to strengthen and extend the work
of your nonpro t, and can include many di erent activities - marketing and public relations; community education
and advocacy; collaborations, alliances, and partnerships; networking and volunteer initiatives – all designed
to increase the visibility of your organization where it counts most.

6. Can e inkTank help?
$
We work exclusively with nonpro ts, so we know that e ective public relations and outreach can make a
signi cant di erence to how these organizations are perceived, how they attract funding and ultimately, their
future. We provide NPOs with cost-e ective solutions according to each organization’s goals, needs and
available resources, and the opportunity to work with a dedicated team that is experienced in and sensitive
to nonpro t operations.
For a nonprofit, we act
How can our outreach programs work for you?
as business strategist, For a nonpro t, we act as business strategist, publicist, consultant and partner. Our programs include many
publicist, consultant activities, some traditional, others not so much, all aimed at supporting your organization’s growth and vital
and partner. mission, and:
Help determine strengths and weaknesses in your current messaging
Generate positive media attention and awareness of your nonpro t and its mission
Generate compelling stories that will have local, national, and in some cases, global reach
Raise your NPOs pro le within the community(s) to attract new donor sources, volunteers, programs and partnerships
Improve existing relationships with key media outlets and your organization’s supporters
Provide operational tools and resources to your board and volunteers
Change the way people feel about your organization through the most e ective communications and visibility strategies

7. New Tools for New Business Rules
New business
environments require
New business environments require new publicity tools, not just press releases. Nonpro t organizations new business tools.
deserve more than that. That’s why The ThinkTank outreach programs were developed to create We have them -
meaningful media coverage and real stories about our nonpro t clients: stories that signi cantly increase
public awareness and support NPOs’ continued work. we can show you
how to use them.
Di erent missions, one goal
And while each organization has a di erent mission, all our nonpro t clients share a common goal:
a deep commitment to serving their community and ful lling their mission in the most e ective
and meaningful ways.
$3,000,000 and counting…
To date, we have generated millions of dollars worth of media coverage for our nonpro t clients. We have
secured stories in high-pro le publications like The New York Times, Business Week, The Wall Street Journal,
The Miami Herald, American Business Journals, CNN, NPR and hundreds more.
Imagine what that kind of publicity could do for your organization?
We get your nonpro t’s story and message to the right people
in the right places, to help your organization grow.

8. Media Coverage
Meaningful Media Where and When You Want It
Let The ThinkTank
help your organization
generate positive media
attention, whether
locally or nationally.
Creating strong
relationships with key
media outlets can attract
new donor sources,
volunteers, programs
and partnerships
for your nonprofit.

9. Solving the Puzzle of Nonpro t E ectiveness
$
In an era where performance, results and accountability are part of a nonpro t’s dictum, e ectiveness becomes
as important as the mission.
Nonpro t e ectiveness, however, can mean di erent things to di erent organizations, with di erent outcomes.
From grant proposals to strategic planning, from volunteer outreach to corporate partnerships and fundraising
campaigns, The ThinkTank o ers a range of valuable services designed to help nonpro ts become more
e ective at what they do. These include:
Annual report development, re ecting success, growth and areas additional resources may be needed
Board member training and development
Branding evaluation and collateral: relevant logo and identity, stationery, signage, presentations, media kit etc. Today, nonprofit
Galas and fundraising events
effectiveness is
Grant research and writing
Marketing materials relevant to varied sectors – shareholders, donors, partners, govt. agencies, general public as important
Media training as the mission.
Networking training for sta , volunteers and board members
Newsletters
Nonpro t e ectiveness and training
Online media room development and maintenance
Re-evaluation and auditing of mission creating impact and relevant to the community it serves
Speaking engagements and opportunities
Strategic goal and planning development
Volunteer handbooks and training programs
Website design and development

10. One Puzzle, Many Solutions
Board Development, Training and Evaluation
A nonpro t is as e ective as its board of directors. We focus on recruitment, training, engagement and involvement. Talk to
us about ways to measure board accomplishments, evaluate success and identify and address areas in need of improvement.
Strategic Planning
Developing a strategy is the foundation for your organization’s success, whether it’s a media strategy or an organizational strategy.
We can guide your nonpro t through the planning process, helping board and sta members de ne and focus on organizational
priorities, strengths, opportunities and challenges ahead.
Creating or Updating a Mission Statement
The ThinkTank can help you develop a precise, focused and impactful mission statement that clearly spells out who you are and what
you do. Creating a solid mission statement wil work for you while you work to ful ll it.
We develop and execute
Event Marketing and Coordination
strategies that bring A successful event demands skilled organization and detailed planning. Our expertise ensures that your event will run smoothly
nonprofits closer to and successfully. From fundraising events to family days, to conferences and concerts, we manage all logistics, promotion, media
their goals, donors and coverage, budget allocation and every detail in between.
target audiences. Cause Related Marketing, Partnership Programs
We can help identify and match your organization with companies compatible with your nonpro t. We develop proposals, strategies
and programs with which you can approach matching corporate partners and potential funders.
Volunteer Outreach Programs
Volunteerism is on the rise. How can your organization encourage volunteers to donate their time to your worthy cause?
We develop volunteer outreach programs as well as recruitment and recognition strategies that will encourage and empower
volunteers to become brand ambassadors for your nonpro t.

11. ere’s Still Lots of Work to Do
In working with nonpro ts, we nd that it’s the cause that drives us
and the results that gratify us.
We are not selling beauty products or gizmos - we're selling ideas to improve society, with real solutions to real
problems. We promote nonpro ts that keep children shielded from violence and domestic abuse; we promote
organizations that rebuild our economy through education; we promote the nonpro t who helps people o the
Because being a nonprofit
streets and gives them tools to nd gainful employment and purpose. We work with people who are committed
to improving our health and reversing the nation’s obesity levels, lobbying for reforms in school nutrition legislation. does not mean giving up
on business strategies.
In short, we work with organizations that improve our world.
As a nonpro t today, there is always work to do: you may feel over-extended with responsibilities, pressed for time
and short on a sta member (or two). But being a nonpro t does not mean giving up on business strategies. You
need a solid visibility strategy and an e ective outreach program to keep your organization in the public arena,
so that you can keep focusing on your goals and your raison d’être, so that you can keep doing what you do best.
So let us help you.
You’ll be working with a dedicated, professional organization that understands the intricacies of the corporate
world, the nuances of the media, and importantly, nonpro t operations.
We’ll provide you with the tools and resources needed to compete in today’s challenging business environment
and increase the visibility and public awareness of your organization.
We get your message and mission in front of the people who need to see it
For more information about The ThinkTank and our range of services dedicated to the nonprofit
sector, please contact us at:
tel: 1.8775.ThinkInk email: info@thinktankpr.org web: www.thinktankpr.org

12. e inkTank
Helping NonPro ts Grow
We get your message and mission in front of the people who need to see it
t: 1.877.5 inkInk e: info@thinktankpr.org w: www.thinktankpr.org