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The Digital Dilemma
Report by Council of Science and Technology for the Academy of Motion Picture Arts and
Sciences




                                               § Thierry Perronnet
                                               § EAMER MARKETING DIRECTOR



                                                                     § 1
ARCHIVING
                    definition:
…a collection of material protected and stored for
            future value or interest…




                                         § 2
Film Archiving
" Preservation of the Original Camera
Negative (OCN)
                    OR
" Preservation of a Color Separation
Master (YMC s)




                                        § 3
BUT what about digital
Archiving ?

With a lot more front-end origination and
intermediate workflow occurring in a digital
domain does it not make sense to store and
archive digitally?




                                               § 4
Digital ARCHIVING
                   definition:
To copy files to a long term storage medium for
               back-up… (webopedia)




                                      § 5
What is the right storage media ?




                                    § 6
Positive Factors influencing Digital Storage
                1 MB




     2000                     2008




            Cost of data storage


                                               § 7
" Holographic Storage

   • Holographic Versatile Disk (HVD),
    InPhase Tapestry Media
   • Much higher storage capacity per disk
    (10x-100x) compared to BluRay and
    high data rates (100MB – 1GB/sec)




                                             § 8
The Digital Dilemma



     …We need to understand and
accept that preserving digital motion
picture material is fundamentally
different than preserving film…




2007 Report prepared by the Science and Technology Council of the Academy of Motion
Picture Arts and Sciences




                                                                                § 9
Problems affecting Digital Archiving




                                       § 10
Problems affecting digital Archiving
    While media is progressive and some
    claim to be stable for 30-50 years the
    question is whether the format
    becomes obsolete and more
    importantly will there be readers
    available in the future?




       BetaMax




                                             § 11
Forward / Backward Compatibility




                       ONE WAY




  HDCAM SR     HDCAM             DIGI BETA           BETA




                                             § 12
Stability




            § 13
The Digital Dilemma – Industry needs




    …A digital archival system must at least be as capable as
the film preservation system it replaces…




  2007 Report prepared by the Science and Technology Council of the Academy of Motion
  Picture Arts and Sciences


                                                                                  § 14
Digital Archiving - COST
   Digital assets can be archived by redundant replicas of the
original assets themselves….but what does this cost?
   “…The total cost of ownership should include the cost of data replication…”



                                                                                 Digital storage
                                                                                 costs 10x higher
                                                                                 than film




 2007 Report prepared by the Science and Technology Council of the Academy of Motion
 Picture Arts and Sciences


                                                                                         § 15
Is film “Fail Safe” as an archival medium




                                            § 16
Legacy of film




                 § 17
Capture technology continues to evolve – but the film
format has not !




                                           § 18
Compatibility




          Forward and backward compatible



                                            § 19
Future Proof




            EXR / 1989        Vision / 1996     Vision2 / 2002




 Eastman / 1982
                                                              Vision3 / 2007



                         Spirit   Spirit4K ARRIScan
                         1994      2003      2005
                                                            § 20
Technology Agnostic
                      Receptive and adaptable to
                      mixed technologies




                          .DPX




                                                   § 21
Film as an archival medium
"   It is hard to beat film, particularly B&W separations (life
    expectancy of silver Image)
"   Color films are inherently less stable but have shown
    steady improvements in dye stability.
    • Digital reconstruction of faded images has demonstrated high
      effectiveness
                                                 § Understanding what the film
                                                 should look like allows us to
                                                 formulate algorithms to re-build
                                                 the original image

                                                   Color Corrected and Restored
                                                    with KODAK DIGITAL ROC
                                                                         !
                                                        Professional Plug-In




                                                                § 22
Color Grading / Color Restoration




                                    § 23
Grain Management Tools




     current frame




                     Tracks pixels in adjacent frames using a motion
                     estimation algorithm




                                                    § 24
Image Enhancement




  grainy original   De-grained &
                    sharpened

                                   § 25
Image Enhancement




  original
Image Enhancement




  enhanced
Summary :

The future of archiving

" It will remain a dilemma
"   hybrid solutions will evolve…
    • Digital for short term, easy access
    • Film remains the best for long term archival




                                                     § 28
Thank you




§ Thierry Perronnet        Eamer Marketing Director
Tperronnet@gmail.com

                                            § 29

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Archiving thierry perronnet ok 2008

  • 1. The Digital Dilemma Report by Council of Science and Technology for the Academy of Motion Picture Arts and Sciences § Thierry Perronnet § EAMER MARKETING DIRECTOR § 1
  • 2. ARCHIVING definition: …a collection of material protected and stored for future value or interest… § 2
  • 3. Film Archiving " Preservation of the Original Camera Negative (OCN) OR " Preservation of a Color Separation Master (YMC s) § 3
  • 4. BUT what about digital Archiving ? With a lot more front-end origination and intermediate workflow occurring in a digital domain does it not make sense to store and archive digitally? § 4
  • 5. Digital ARCHIVING definition: To copy files to a long term storage medium for back-up… (webopedia) § 5
  • 6. What is the right storage media ? § 6
  • 7. Positive Factors influencing Digital Storage 1 MB 2000 2008 Cost of data storage § 7
  • 8. " Holographic Storage • Holographic Versatile Disk (HVD), InPhase Tapestry Media • Much higher storage capacity per disk (10x-100x) compared to BluRay and high data rates (100MB – 1GB/sec) § 8
  • 9. The Digital Dilemma …We need to understand and accept that preserving digital motion picture material is fundamentally different than preserving film… 2007 Report prepared by the Science and Technology Council of the Academy of Motion Picture Arts and Sciences § 9
  • 10. Problems affecting Digital Archiving § 10
  • 11. Problems affecting digital Archiving While media is progressive and some claim to be stable for 30-50 years the question is whether the format becomes obsolete and more importantly will there be readers available in the future? BetaMax § 11
  • 12. Forward / Backward Compatibility ONE WAY HDCAM SR HDCAM DIGI BETA BETA § 12
  • 13. Stability § 13
  • 14. The Digital Dilemma – Industry needs …A digital archival system must at least be as capable as the film preservation system it replaces… 2007 Report prepared by the Science and Technology Council of the Academy of Motion Picture Arts and Sciences § 14
  • 15. Digital Archiving - COST Digital assets can be archived by redundant replicas of the original assets themselves….but what does this cost? “…The total cost of ownership should include the cost of data replication…” Digital storage costs 10x higher than film 2007 Report prepared by the Science and Technology Council of the Academy of Motion Picture Arts and Sciences § 15
  • 16. Is film “Fail Safe” as an archival medium § 16
  • 17. Legacy of film § 17
  • 18. Capture technology continues to evolve – but the film format has not ! § 18
  • 19. Compatibility Forward and backward compatible § 19
  • 20. Future Proof EXR / 1989 Vision / 1996 Vision2 / 2002 Eastman / 1982 Vision3 / 2007 Spirit Spirit4K ARRIScan 1994 2003 2005 § 20
  • 21. Technology Agnostic Receptive and adaptable to mixed technologies .DPX § 21
  • 22. Film as an archival medium " It is hard to beat film, particularly B&W separations (life expectancy of silver Image) " Color films are inherently less stable but have shown steady improvements in dye stability. • Digital reconstruction of faded images has demonstrated high effectiveness § Understanding what the film should look like allows us to formulate algorithms to re-build the original image Color Corrected and Restored with KODAK DIGITAL ROC ! Professional Plug-In § 22
  • 23. Color Grading / Color Restoration § 23
  • 24. Grain Management Tools current frame Tracks pixels in adjacent frames using a motion estimation algorithm § 24
  • 25. Image Enhancement grainy original De-grained & sharpened § 25
  • 26. Image Enhancement original
  • 27. Image Enhancement enhanced
  • 28. Summary : The future of archiving " It will remain a dilemma " hybrid solutions will evolve… • Digital for short term, easy access • Film remains the best for long term archival § 28
  • 29. Thank you § Thierry Perronnet Eamer Marketing Director Tperronnet@gmail.com § 29