I. In the HVAC manufacturing industry, contractors have great influence over consumer choices. Contractors act as information brokers between the manufacturer and the end-consumer. Consumers may trust contractors’ advice and opinions because they have an ongoing relationship with them. For this reason, it's very profitable for you, as an HVAC manufacturer, to cultivate relationships with contractors. Because contractors are constantly making product choices and researching industries, the best way to stand out to them is to offer them information at light speed, and perks for choosing your brand. II. The Contractor’s Dilemma HVAC contractors aren't typically in the same place very long. Their “office” is out in the field. They may be on job sites for hours talking to consumers and overseeing installation. They may spend half their work day picking up parts or supplies. This is why mobiles and smartphones are a very popular communication tools with contractors (Arsenault, D. “5 Unique Things About Marketing to Contractors”). Push notifications, texts, e-mails, Web information, and apps with up-to-date product information are all easily within their reach. Often, they’re using this technology to make quick decisions about suppliers, manufacturers, and product specifications. Contractors are often chameleons. Change and growth are inherent in their jobs. In any given industry, they must keep up with dozens of manufacturers’ product updates and consumer buying habits. Not only that, contractors often work in more than one industry. As economy trends change, different markets become profitable. Being able to switch gears and educate themselves quickly on new materials and industries is a highly valuable skill for contractors (Point to Point, Inc. “Marketing to Contractors”). They will gravitate toward industries and manufacturers that can offer something extra. III. Many manufacturing industries have already discovered ways of making themselves more attractive with speedy, interactive digital communication. The paint industry boasts mobile apps that quick match paint shades, while the lumber industry provides conversion apps that make measuring calculations faster and easier (Point to Point, Inc. “Marketing to Contractors”). So what can you to do stand out to the millions of contractors who need to make swift decisions about the multitudes of brands they come across?

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HVAC Contractor Incentives
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In the HVAC manufacturing industry, contractors have great influence over
consumer choices. Contractors act as information brokers between the
manufacturer and the end-consumer. Consumers may trust contractors’ advice
and opinions because they have an ongoing relationship with them. For this
reason, it's very profitable for you, as an HVAC manufacturer, to cultivate
relationships with contractors. Because contractors are constantly making
product choices and researching industries, the best way to stand out to them
is to offer them information at light speed, and perks for choosing your brand.

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Subtitle Here
Click to edit Master title style
HVAC contractors aren't typically in the same place
very long. Their “office” is out in the field. They may
be on job sites for hours talking to consumers and
overseeing installation. They may spend half their
work day picking up parts or supplies. This is why
mobiles and smartphones are a very popular
communication tools with contractors (Arsenault, D.
“5 Unique Things About Marketing to Contractors”).
Push notifications, texts, e-mails, Web information,
and apps with up-to-date product information are all
easily within their reach. Often, they’re using this
technology to make quick decisions about suppliers,
manufacturers, and product specifications.
The Contractor’s Dilemma

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Contractors are often chameleons. Change and growth are inherent
in their jobs. In any given industry, they must keep up with dozens of
manufacturers’ product updates and consumer buying habits. Not
only that, contractors often work in more than one industry. As
economy trends change, different markets become profitable. Being
able to switch gears and educate themselves quickly on new
materials and industries is a highly valuable skill for contractors
(Point to Point, Inc. “Marketing to Contractors”). They will gravitate
toward industries and manufacturers that can offer something extra.

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Subtitle Here
Click to edit Master title style
Many manufacturing industries have already
discovered ways of making themselves more
attractive with speedy, interactive digital
communication. The paint industry boasts mobile
apps that quick match paint shades, while the
lumber industry provides conversion apps that
make measuring calculations faster and easier
(Point to Point, Inc. “Marketing to Contractors”).
So what can you to do stand out to the millions of
contractors who need to make swift decisions
about the multitudes of brands they come
across?

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Online incentive programs for channel sales are an
excellent way to not only keep contractors updated
with vital product and brand information, but offer
them perks for doing business with you, as well.
Companies like Loyaltyworks offer online reward
programs made specifically for channel sale rewards
and marketing. You can invite contractors into points-
based reward programs wherein they earn points for
each of your units or parts that they sell (or for
extending warranties, encouraging maintenance
checks, and upgrading systems). They can redeem
these points for rewards from an online catalog which
features electronics, home goods, event tickets, travel
opportunities, and more.
How Incentive Programs Distinguish You from
the Rest

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A rewards program is even more appealing to
contractors when they can access the program
through a Mobile App add-on. This way, they can input
their sales claims, check their point balances, and
track their progress from the field.

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Click to edit Master title styleContractors who are part of online sales channel rewards
programs have greater access to the information and
updates that could help them market your HVAC
products. With online reward programs, you can instantly
notify contractors (and anyone else involved in the sales
channel reward program) about warranties, replacement
and upgrade options, and recommended maintenance
schedules. When contractors are informed and engaged
with educational modules like Learn and Earn, which
reward them for product and brand knowledge, they are
more equipped and confident in selling your brand’s
systems. Other modules, like Open Enrollment—which
allows for open, global registration into the reward
program—encourage new contractors to sign up all the
time. When paired with helpful industry information,
these features create perfect entry-points for contractors
interested in partnering with you.

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Contractors' business partner decisions are at the
mercy of their job’s quickly moving nature. Not
only are they often on the move physically, but
markets and industries change all the time. They
need fast access to information and logical,
obvious reasons to choose one brand’s products
over another’s. By offering contractors
participation in online reward programs, you can
be the manufacturer who keeps them informed
and offers them unique rewards for their
partnership.
Conclusion
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