2. TABLE OF CONTENTS
• The concept behind SEO
• SEO is not…
• SEO is:
• The process behind SEO
• Research & competition
• Strategy & execution
• What does SEO mean for bloggers?
• Reaching out to others
• 3 things you can do tomorrow
• Wrap up
16. There’s A Lot To Gain
• Advertising Dollars
• Grow Your Personal Brand
• Commercial Brands
• Product reviews, Advocacy
17. 3 Things You Can Do Tomorrow
1. Use Wordpress? Install an SEO plugin and find some
keywords to pursue.
• Yoast SEO
• All in One SEO Pack
2. Pick off link opportunities from a competitor.
• Link Diagnosis
3. Consult the experts…Google!
How • Free: relate to your customer in their inbox?
do we Google Analytics
• Free: Google Webmaster Tools
18. Zach Doty
Have questions, want to learn more SEO?
Brief agendaTime for questions at the end
Gather impressions & reactions first Mashable articles, seen as a skill on a friend of a friend’s LinkedIn profile?- The Google algorithm that helps people find what they want & need
Not cramming as many words as possible into a pageNot blanketing irrelevant sites with questionable links
Timely information that helps solve a problemEngagingcontent on site that tells about what you do AND who you are
Gain new customers, loyal readersBuild relationships off site with links, on site with engagement, social proof
Finding balance to meet a specific need for a customer/reader AND the businessFinding balance between marketing on site and off siteWhen done right, it’s a win-win
Just covered two basic parts of solid SEO, but there is MUCH more to tellThe “Resume”: Getting an interview with Google, being hired by the searcher.
It’s common sense to outline any plan for your blog or businessWhat you want to achieve determines how you proceed
See what is ranking highly for your term (Are there common threads in the top 10?)Related searches to find new ideas
Sure, you can optimize for Houston Blogger (but why would you?)Not all search terms are equal.Shoot for higher volume, lower competition if possibleThe allintitle operator
Meta tags: Do you know what they are?Seen only in the source code right? Wrong.Not a heavy portion of ranking, but important to draw in a reader.
On Page: This is often the first step. Very few people get to it, much less get it right.Position of keywords do matter. You’re writing from two audiences.Google ranks you, but doesn’t count toward Facebook likes or Advertising dollars.
Site relationships: Links, relevant traffic, mutual benefitFind new sites, readers through social. Be personal, not automated!Why? It’s good business for you and your site.
Start by gauging impressionsMashable articles?
Wordpress SEO plugins: There are lots of good ones. Pick (only) one and use it.Search for a non-brand term, see who ranks in the top 3. Search their URL in Link Diagnosis.See what people do on your site, how they get there. See what Google sees.