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SEO: MARKETING FROM       THE GROUND UPPrepared by: Zach Doty, SEO Specialist
TABLE OF CONTENTS • The concept behind SEO    • SEO is not…    • SEO is: • The process behind SEO    • Research & competit...
What do youthink SEO is?
SEO is not…SpamBuying links
SEO is:Providing a relevant answer to a searcher’s question.
SEO is:Attracting previously unreached customers, readers and relationships.
SEO is:Being first in the mind of the audience.                            Paid Search Ads                                ...
Now We Know What Basic SEO Is……How do we go about it?
First: Research & Competition  • What do you want to achieve?     • Extreme couponing readers?     • Facebook fans for mea...
First: Research & Competition     • Phrases that say what you do, not who you are     • E.g., “Extreme Couponing Houston”
First: Research & Competition  • Who is standing in your way, how can you beat them?     • Who else is optimizing for your...
Strategy & Execution  • Pick one or two unique, but related keywords to use on    each page     • Meta Tags               ...
Strategy & Execution  • Use the same keywords from the Meta tags on site     • Content, Links between your site’s pages
Strategy & Execution  • Branch Out From Your Site        • Build relationships with other sites        • Build relationshi...
What does SEOmean for bloggers?
There’s A Lot To Gain• Readers    • Advertising Dollars• Bloggers    • Grow Your Personal Brand• Commercial Brands    • Pr...
3 Things You Can Do Tomorrow1. Use Wordpress? Install an SEO plugin and find some   keywords to pursue.      • Yoast SEO  ...
Zach Doty            SEO Specialist            zdoty@forthea.com            @Forthea            @ZLDoty            Have qu...
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Seo marketing-from-the-ground-up

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Seo marketing-from-the-ground-up

  1. 1. SEO: MARKETING FROM THE GROUND UPPrepared by: Zach Doty, SEO Specialist
  2. 2. TABLE OF CONTENTS • The concept behind SEO • SEO is not… • SEO is: • The process behind SEO • Research & competition • Strategy & execution • What does SEO mean for bloggers? • Reaching out to others • 3 things you can do tomorrow • Wrap up
  3. 3. What do youthink SEO is?
  4. 4. SEO is not…SpamBuying links
  5. 5. SEO is:Providing a relevant answer to a searcher’s question.
  6. 6. SEO is:Attracting previously unreached customers, readers and relationships.
  7. 7. SEO is:Being first in the mind of the audience. Paid Search Ads Paid Search Ads Unpaid “Organic” Search Results
  8. 8. Now We Know What Basic SEO Is……How do we go about it?
  9. 9. First: Research & Competition • What do you want to achieve? • Extreme couponing readers? • Facebook fans for meals on a budget?
  10. 10. First: Research & Competition • Phrases that say what you do, not who you are • E.g., “Extreme Couponing Houston”
  11. 11. First: Research & Competition • Who is standing in your way, how can you beat them? • Who else is optimizing for your target terms? • Enter a fight you can win
  12. 12. Strategy & Execution • Pick one or two unique, but related keywords to use on each page • Meta Tags Meta Title Meta Description
  13. 13. Strategy & Execution • Use the same keywords from the Meta tags on site • Content, Links between your site’s pages
  14. 14. Strategy & Execution • Branch Out From Your Site • Build relationships with other sites • Build relationships on social media
  15. 15. What does SEOmean for bloggers?
  16. 16. There’s A Lot To Gain• Readers • Advertising Dollars• Bloggers • Grow Your Personal Brand• Commercial Brands • Product reviews, Advocacy
  17. 17. 3 Things You Can Do Tomorrow1. Use Wordpress? Install an SEO plugin and find some keywords to pursue. • Yoast SEO • All in One SEO Pack2. Pick off link opportunities from a competitor. • Link Diagnosis3. Consult the experts…Google!How • Free: relate to your customer in their inbox? do we Google Analytics • Free: Google Webmaster Tools
  18. 18. Zach Doty SEO Specialist zdoty@forthea.com @Forthea @ZLDoty Have questions, want to learn more SEO? Email me!

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